articles tagged 'Advertising'

It's simply the best, or is it? The ASA schools SsangYong on the use of absolutes

  • Advertising
  • October 11, 2016
  • StopPress Team
It's simply the best, or is it? The ASA schools SsangYong on the use of absolutes

In the hyperbole party known as advertising, it's quite surprising that we don't see products proclaimed as the 'best' more often. But, as SsangYong recently found out, there's a good reason for the omission of this word from most marketing campaigns.

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New Zealand claims sixth at Cannes, earns bragging rights over Australia

  • Awards
  • June 27, 2016
  • StopPress Team
New Zealand claims sixth at Cannes, earns bragging rights over Australia
Rugby and advertising have more in common than spokespeople.

As the final Lions were handed out over the weekend, New Zealand’s total haul of 60 over the course of the event saw the nation finish in sixth position. This result will taste particularly sweet, given that it puts New Zealand one place above our frenemies across the ditch, who only landed 58 Lions.

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Temperatures go down as ad spend goes up: energy companies push their power

  • Advertising
  • June 22, 2016
  • Erin McKenzie
Temperatures go down as ad spend goes up: energy companies push their power

It's that time of year again, the temperature drops and power bills rise as heaters and electric blankets come out in full force. It only seems fitting for electricity suppliers to launch a flurry of deals and campaigns to vie for the consumer dollar, a trend ad spend numbers support. But, while Trustpower's Carolyn Schofield says winter is when customers are most likely to switch, Flick Electric Co.'s Jessica Venning-Bryan says winter electricity campaigns are symptomatic of a more old school power company model and consistency is key.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Tech Watch: Instagram's brand developer Sophie Blachford on video in Carousel ads

  • Didge
  • May 6, 2016
  • Erin McKenzie
Tech Watch: Instagram's brand developer Sophie Blachford on video in Carousel ads

There’s a lot going on in the world of media. Each week new updates see platforms change and communication habits follow suit. So how can marketers keep up? In a new series we talk to people in the industry about what the updates mean to marketers. This week we look at how Instagram's Carousel ads have evolved to increase creative expression through video, a feature New Zealand marketers will be able to use on the platform as of next week.

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Apple's creative director Andrew McKechnie on a nomadic childhood, breaking into the US and creative inspiration

  • Design
  • March 22, 2016
  • Jonathan Cotton
Apple's creative director Andrew McKechnie on a nomadic childhood, breaking into the US and creative inspiration

Apple has long been considered a design genius, associated with powerful yet simple product and packaging design, innovation, and of course for drawing ridiculously long queues after every new iPhone launch. As part of Idealog's AUT Alumni Profiles, Jonathan Cotton caught up with one of the people responsible, Apple creative director Andrew McKechnie, to talk about his past at Y&R and DDB in New York, to ending up in charge of a 60-strong team.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Fanta and NZME add to the digital glow of Auckland

  • advertising
  • February 29, 2016
  • StopPress Team
Fanta and NZME add to the digital glow of Auckland

Auckland has become a little more luminescent with Fanta launching an interactive outdoor campaign and NZME unveiling two massive billboards attached to its new building.

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McDonald's calls on burger fans to make history by making burgers

  • Advertising
  • February 26, 2016
  • StopPress Team
McDonald's calls on burger fans to make history by making burgers

McDonald’s, DDB and Robber’s Dog have joined forces to launch a campaign calling on burger fans to join John Smith and make history by creating their perfect burger.

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Quitline gets personal in the fight against smokes

  • Advertising
  • February 17, 2016
  • Erin McKenzie
Quitline gets personal in the fight against smokes

Quitline has teamed up with the Health Promotion Agency and GSL Promotus for the latest campaign in the fight against smoking. 'I've been there, and how I'm here' aims to increase the number of successful quit attempts through the Quitline service, and contribute towards New Zealand’s 2025 smoke-free goal, which is an important challenge given 15 per cent of the population still smokes.

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Axis 2016: Colenso BBDO, FCB and Y&R top the finalist list

  • Awards
  • February 17, 2016
  • StopPress Team
Axis 2016: Colenso BBDO, FCB and Y&R top the finalist list

It's that time of year again, the finalists of the Axis Awards have just been announced and Colenso BBDO/Proximity is well ahead with 85 entries, followed by FCB with 58, Y&R with 51 and last year’s biggest winner (which also took home Creative Agency of the Year), DDB with 33.

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Lotto NZ, Pak 'n Save and New World embrace the commercial spirit

  • Advertising
  • December 14, 2015
  • StopPress Team
Lotto NZ, Pak 'n Save and New World embrace the commercial spirit

'Tis the season to be commercial, and Kiwi brands are certainly embracing the opportunity with Lotto New Zealand, Pak n Save and New World all recently releasing Christmas-themed spots.

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A false god: innovation isn't as mystical as it seems

  • Decoder
  • December 7, 2015
  • Andrew Lewis
A false god: innovation isn't as mystical as it seems
(Image credit: Eddie Monotone)

Innovation is often revered as an esoteric art form, which only a few geniuses are privy to. But Andrew Lewis argues that everything isn’t as mystical as it seems.

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Trade Me celebrates the oddities as it approaches one billion listings

  • Advertising
  • November 25, 2015
  • StopPress Team
Trade Me celebrates the oddities as it approaches one billion listings

Around 17 years after it all began, Trade Me is on track to reach its one billionth listing in early December. And the online trading company plans to celebrate this milestone by through a range of activations over the next few weeks.

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First the research, now a TVC: Lightbox jabs Sky again

  • Advertising
  • November 12, 2015
  • Damien Venuto
First the research, now a TVC: Lightbox jabs Sky again

Several weeks ago, Lightbox released research claiming that one in five people were likely to drop their Sky subscription following the Rugby World Cup. From the outset, it seemed Lightbox was having a go at Sky and looking to win subscribers from the paid TV broadcaster. And although Lightbox chief executive Kym Niblock said the emphasis on Sky was simply a by-product of the research, there's no ambiguity in terms of who Lightbox is referring to in its latest TVC. PLUS: Niblock calls for the industry to work on portraying 'binge-watching' in a more positive light.

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Off with their heads

  • Waaaah waaaaaaah
  • November 6, 2015
  • StopPress Team
Off with their heads

While we generally prefer to write about good advertising campaigns here at StopPress, we're happy to give the bad ones a prod from time to time, whether it's for blatant rugby bandwagon jumping or cringey beach cricket. So here are a few that have got our goats recently.

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24 hours of Trade Me

  • PopPress
  • October 9, 2015
  • StopPress Team
24 hours of Trade Me

To keep the wheels at Trade turning 24 hours a day isn't easy. It takes approximately 500 staff members across a range of disciplines to make sure that late-night browsers, whose minds are riding a wave of pinot, are able to click the 'buy now' button when they encounter some completely unnecessary—but undeniably awesome—bronze fighting rooster statuettes*. So, for its new staff recruitment video, Trade Me takes viewers on a tour through the business, showcasing the various roles that potential employees could take on by joining the company.

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