In the hyperbole party known as advertising, it's quite surprising that we don't see products proclaimed as the 'best' more often. But, as SsangYong recently found out, there's a good reason for the omission of this word from most marketing campaigns.
Marketing, advertising & media intelligence
As the final Lions were handed out over the weekend, New Zealand’s total haul of 60 over the course of the event saw the nation finish in sixth position. This result will taste particularly sweet, given that it puts New Zealand one place above our frenemies across the ditch, who only landed 58 Lions.
It's that time of year again, the temperature drops and power bills rise as heaters and electric blankets come out in full force. It only seems fitting for electricity suppliers to launch a flurry of deals and campaigns to vie for the consumer dollar, a trend ad spend numbers support. But, while Trustpower's Carolyn Schofield says winter is when customers are most likely to switch, Flick Electric Co.'s Jessica Venning-Bryan says winter electricity campaigns are symptomatic of a more old school power company model and consistency is key.
There’s a lot going on in the world of media. Each week new updates see platforms change and communication habits follow suit. So how can marketers keep up? In a new series we talk to people in the industry about what the updates mean to marketers. This week we look at how Instagram's Carousel ads have evolved to increase creative expression through video, a feature New Zealand marketers will be able to use on the platform as of next week.
Apple's creative director Andrew McKechnie on a nomadic childhood, breaking into the US and creative inspiration
Apple has long been considered a design genius, associated with powerful yet simple product and packaging design, innovation, and of course for drawing ridiculously long queues after every new iPhone launch. As part of Idealog's AUT Alumni Profiles, Jonathan Cotton caught up with one of the people responsible, Apple creative director Andrew McKechnie, to talk about his past at Y&R and DDB in New York, to ending up in charge of a 60-strong team.
Auckland has become a little more luminescent with Fanta launching an interactive outdoor campaign and NZME unveiling two massive billboards attached to its new building.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
McDonald’s, DDB and Robber’s Dog have joined forces to launch a campaign calling on burger fans to join John Smith and make history by creating their perfect burger.
Quitline has teamed up with the Health Promotion Agency and GSL Promotus for the latest campaign in the fight against smoking. 'I've been there, and how I'm here' aims to increase the number of successful quit attempts through the Quitline service, and contribute towards New Zealand’s 2025 smoke-free goal, which is an important challenge given 15 per cent of the population still smokes.
It's that time of year again, the finalists of the Axis Awards have just been announced and Colenso BBDO/Proximity is well ahead with 85 entries, followed by FCB with 58, Y&R with 51 and last year’s biggest winner (which also took home Creative Agency of the Year), DDB with 33.
'Tis the season to be commercial, and Kiwi brands are certainly embracing the opportunity with Lotto New Zealand, Pak n Save and New World all recently releasing Christmas-themed spots.
Innovation is often revered as an esoteric art form, which only a few geniuses are privy to. But Andrew Lewis argues that everything isn’t as mystical as it seems.
Around 17 years after it all began, Trade Me is on track to reach its one billionth listing in early December. And the online trading company plans to celebrate this milestone by through a range of activations over the next few weeks.
Several weeks ago, Lightbox released research claiming that one in five people were likely to drop their Sky subscription following the Rugby World Cup. From the outset, it seemed Lightbox was having a go at Sky and looking to win subscribers from the paid TV broadcaster. And although Lightbox chief executive Kym Niblock said the emphasis on Sky was simply a by-product of the research, there's no ambiguity in terms of who Lightbox is referring to in its latest TVC. PLUS: Niblock calls for the industry to work on portraying 'binge-watching' in a more positive light.
While we generally prefer to write about good advertising campaigns here at StopPress, we're happy to give the bad ones a prod from time to time, whether it's for blatant rugby bandwagon jumping or cringey beach cricket. So here are a few that have got our goats recently.
To keep the wheels at Trade turning 24 hours a day isn't easy. It takes approximately 500 staff members across a range of disciplines to make sure that late-night browsers, whose minds are riding a wave of pinot, are able to click the 'buy now' button when they encounter some completely unnecessary—but undeniably awesome—bronze fighting rooster statuettes*. So, for its new staff recruitment video, Trade Me takes viewers on a tour through the business, showcasing the various roles that potential employees could take on by joining the company.