Browsing: advertising

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Side hustling: Clemenger’s JP Twaalfhoven a finalist at D&AD Awards
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Clemenger BBDO creative JP Twaalfhoven was a finalist in the Side Hustle category at D&AD Awards 2019 for KYT – short for ‘Keeping You Together’ – bags handcrafted and designed for life with diabetes. The idea stemmed from his partner and co-founder Bridget Scanlan’s own Type 1 diagnosis eight years ago. He travelled to London to present live on stage at D&AD and on his way talked StopPress through the bags.

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Virtue signalling: which side are you on?
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A recent advertisement by Gillette discussing toxic masculinity divided critics over whether it created meaningful change, or was just virtue signalling by one of the world’s largest razor brands. ICG strategy director Marcus Hawkin-Adams breaks down how to navigate the tricky marketing waters of championing a social cause.

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The Reimagining of 99
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In the world of retail advertising, there has been a race to the bottom with an over-reliance on price, sales and discounts. With that
as a background, Graham Medcalf takes a look at how 99 is showing a surprising turnaround and rediscovering the mojo that was apparent in the giddy heights of 2011.

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