Ford’s gone back in time in a new campaign by BBDO New Zealand to show how it’s become embedded in Kiwi culture.
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Armed with 10 years of marketing, brewing, distilling and construction experience, Tony Wheeler, a senior marketing manager at DB Breweries, is bound for Japan to take up the role of general manager of Heineken Kirin. Ahead of his departure, we talk to him about his time at DB and how he’s married marketing and insights.
Pead PR’s ownership has had a changeup this week, with managing director Sarah Munnik and group account directors Anna Farrera and Louisa Kraitzick joining CEO and founder Deborah Pead as shareholders.
The local marcomms industry has come together to help Pet Refuge New Zealand — a charity aiming to build the country’s first shelter dedicated to housing pets affected by family violence — with a campaign that’s raised over $250,000 in its first week.
Kiwi insurer Tower has announced the appointment of Shine as its strategic and creative communications agency, as well as its partnership with MBM for media planning and services. Both appointments follow a competitive pitch process.
At any one time in New Zealand, there are hundreds of people speeding in cars who don’t want to be. In a new campaign, NZTA and Clemenger BBDO shine a light on who has to cope with the consequences of losing control of a car at high speed – and it’s not just the driver.
EightyOne’s announced Chris Bleackley as its full-time executive creative director alongside the appointment of new team members and a new offer called Drive-thru.
Jens Monsees has been named the chief executive officer and managing director of WPP AUNZ, effective 1 October.
Rotorua’s connection to the natural world is on show in a new campaign for Destination Rotorua by KingSt Advertising and Marketing.
Clemenger BBDO creative JP Twaalfhoven was a finalist in the Side Hustle category at D&AD Awards 2019 for KYT – short for ‘Keeping You Together’ – bags handcrafted and designed for life with diabetes. The idea stemmed from his partner and co-founder Bridget Scanlan’s own Type 1 diagnosis eight years ago. He travelled to London to present live on stage at D&AD and on his way talked StopPress through the bags.
Alina Godfrey is returning to New Zealand after five years overseas to take up the role of group business director, Saatchi & Saatchi has announced.
Sanitarium’s new out-of-home campaign uses bold colours and hands popping out of holes to remind Kiwis about their breakfast cereals.
Following judging by 38 senior public relations and communications practitioners, the Public Relations Institute of New Zealand (PRINZ) has announced 25 finalists for the 2019 awards.
Australian charity product organisation Thankyou has launched its latest Kiwi campaign, combining that fact that 100 percent of its profit goes towards helping end global poverty with its use of perfume-grade botanical oils in its products.
Everything is energy according to a new campaign for Genesis by Shine, that gives the intangible idea of energy a tangible definition.
Queenstown Airport Corporation – which manages both Queenstown and Wanaka Airports – has launched a new brand showcase with Shotover Media called ‘Why Do We Fly?’.
To celebrate turning 30, Instant Kiwi has launched a new brand campaign highlighting the unique ways real New Zealanders have played the games in the last three decades.
ANZ is following the supply chain of honey in a new ‘Bee to Bee’ campaign by TBWA, to demonstrate how businesses connect and contribute to each other’s success.
Extra Gum and Colenso BBDO have released a new campaign that utilises a voice assistant-based-conversation tool designed to build confidence.
Spark has paired with Kiwi documentary maker and journalist David Farrier in its latest campaign, which celebrates Spark’s 5G innovation.
Healtheries latest campaign shows how its products can help Kiwis strive and thrive.
New Zealand’s media agency market has had a difficult start to 2019, with total national marketer ad spend falling more than 5 percent from the same quarter last year, as the market remains plagued by a lack of business confidence.
Following the global merger of J. Walter Thompson and Wunderman, WPP AUNZ has announced the upcoming launch of Wunderman Thompson in New Zealand.
Remember setting up a lemonade or baking stall when you were younger to raise some money? In its latest campaign, ASB shows that kids today are doing the same – but with more business acumen.
True has appointed Tim Huse to the newly created role of executive creative director.
To celebrate its tenth birthday 2degrees has launched a new brand campaign ‘Fighting For Fair’.
Spark’s latest campaign highlights the power of technology during the emotional moments of our lives.
A car park might not resemble a scientific lab, but in Energy Online’s latest brand campaign it serves as the setting for a “mind control” trick to showcase that power is power, and none of it is ‘super’.
A recent advertisement by Gillette discussing toxic masculinity divided critics over whether it created meaningful change, or was just virtue signalling by one of the world’s largest razor brands. ICG strategy director Marcus Hawkin-Adams breaks down how to navigate the tricky marketing waters of championing a social cause.
In the world of retail advertising, there has been a race to the bottom with an over-reliance on price, sales and discounts. With that
as a background, Graham Medcalf takes a look at how 99 is showing a surprising turnaround and rediscovering the mojo that was apparent in the giddy heights of 2011.