Reach, frequency, impact; they’re three words bandied about in the industry as objectives for advertising and could have been the subjects of a bingo game at last month’s presentation from Dr Karen Nelson-Field of The University of Adelaide’s Centre for Amplified Intelligence. Her research strips down each advertising platform to take a look at how each draws attention and results in sales. And with her findings showing TV drives more overall attention and sales, she argues advertisers should be buying ads that are 100 percent visible.
This year, Andrew Geoghegan, global head of consumer planning at Diageo, joined the Effie judging panel to assess the effectiveness of New Zealand’s advertising. Following the judging, Erin McKenzie sat down with him to talk about New Zealand’s strengths, weaknesses and the change-makers marketers have the power to be. PART ONE.
Blind & Low Vision NZ, YoungShand and Pead PR have teamed up to make the Internet more accessible by asking individuals and businesses to use the ‘Alt Text’ function when publishing digital images in the ‘#AltTextForAll Movement’.
Executive creative directors Lisa Fedyszyn and Jonathan McMahon have resigned from Stanley St.
Gone is the red building at 22 Stanley Street in Parnell, Auckland as New Zealand’s newest independent agency has taken over. Dubbed Stanley St, the agency is now standing on its own two feet without the support of the Ogilvy name or WPP AUNZ ownership. A bold move to break free from a holding company, Erin McKenzie sits down with the new managing director Ian Rodney to hear what Stanley St stands for.
Bank of New Zealand has launched its latest campaign ‘Kids’ Room’ via Colenso BBDO – and for anyone who has shared a room with a sibling, it will strike a chord.
Huffer has partnered with the Mental Health Foundation and Kiwi musicians support mental health awareness in a musical campaign by Reload & Smoke.
Education New Zealand has shinned the light on some of the joys of studying on our shores with the help of Special Group. The campaign message encourages potential international students to ‘Ask New Anything’, as they hear the benefits of studying in New Zealand from past students.
Shine has welcomed Richard Maddocks to its team as chief creative officer and Andy Schick as digital director.
The New Zealand Transport Agency and Clemenger BBDO have released a new campaign that stresses the same old story; if you drink and drive you will get snapped.
The Breast Cancer Foundation NZ and Colenso BBDO have launched Pre Check, a multi-sensory app that uses intuitive haptic technology to teach your hands how to look for breast cancer.
Out-of-home advertising has a new innovation with real-time traffic sight reports. This new report will help advertisers use metrics and the data collected to get the best effects possible with out-of-home activations.
L&P has taken an interesting step with its latest campaign by DDB. Titled ‘The Best Day Ever’, the new campaign promotes itself as being ‘refreshingly different’, yet in some ways, it falls more into the refreshingly disgusting category.
The local body elections are coming up and Wave Creative Communications Agency has riled the younger generation to vote in the best way it knows how; inspiring them to outvote the baby boomers.
Dentsu Aegis Network Australia and New Zealand has appointed Patrick Darcy to the role of chief data and technology officer.
Steinlager has launched a laundromat called the Black Laundry as the centrepiece of its latest campaign Colour Yourself Loyal. Alongside the activation, the brand has also heralded the return of its white cans, marking the start of a (hopefully) successful tournament.
The campaign ‘Gen Less’ is a collaboration between some of the most iconic and powerful world leaders, past and present. Created by Clemenger BBDO and Assembly alongside the Energy Efficient and Conservation Authority (EECA) and it features leaders rallying together, to form a new powerful message about the importance of conversing energy in the fight for our environment.
Trade Me has released its latest campaign focusing on its motors and property sectors. The two-video creative is part of a new partnership with Clemenger BBDO and Colenso BBDO, as the brands work together to further cement Trade Me as a place that has ‘someone for everything.’
Tourism New Zealand chief executive Stephen England-Hall has announced the appointment of Brodie Reid to the director of marketing position.
Aaron McMinn grew up exploring visual mediums and turned that passion into a job when he entered agency land. Today, he’s a creative director at Wunderman Thompson but not all his creative pursuits are for clients. Some are for himself. Erin McKenzie talks to McMinn about his extra-curricular projects and how they’re benefiting and his client work and agency.
IABNZ has released its H1 results, posting an advertising revenue growth of almost 13 percent. This growth is consistent with the second quarter of this year and the same time in 2018, reaching the same 12.7 percent in advertising revenue for the year-on-year basis.
Our advertising landscape continues to rotate around the growth of digital and how digital can be used to further capture the attention of viewers. Yet there is one type of adverting so simple, so primal, so no-nonsense that even in this computer run society it has survived. We’re talking here, about inflatable, or balloon, advertising.