Browsing: advertising

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Part One: “We should see ourselves as business leaders”: Andrew Geoghegan on mature media use, effectiveness culture and diversity
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This year, Andrew Geoghegan, global head of consumer planning at Diageo, joined the Effie judging panel to assess the effectiveness of New Zealand’s advertising. Following the judging, Erin McKenzie sat down with him to talk about New Zealand’s strengths, weaknesses and the change-makers marketers have the power to be. PART ONE.

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We’ll take it from here: Stanley St on going independent
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Gone is the red building at 22 Stanley Street in Parnell, Auckland as New Zealand’s newest independent agency has taken over. Dubbed Stanley St, the agency is now standing on its own two feet without the support of the Ogilvy name or WPP AUNZ ownership. A bold move to break free from a holding company, Erin McKenzie sits down with the new managing director Ian Rodney to hear what Stanley St stands for.

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Education New Zealand aims to answer the tough questions
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Education New Zealand has shinned the light on some of the joys of studying on our shores with the help of Special Group. The campaign message encourages potential international students to ‘Ask New Anything’, as they hear the benefits of studying in New Zealand from past students.

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