Browsing: advertising

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Ogilvy nabs $20m account
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The shift that dare not speak its name is true. ANZ/National has shifted its entire media account to Ogilvy, away from OMD.

The surprise move is a huge win for Ogilvy, which already handles the creative work for banking rival Kiwibank. According to Nielsen data, the combined ANZ/National …

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Rong speling gud idea?
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When we read Hazel Phillips in NBR berating Revolution Advertising for a typo and missing commas in its print ad, we thought it was a little OTT. OK, so ‘hierachy’ was major boob, but the unique design of the ad didn’t warrant commas. What do you think?

In the …

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EFFIE finalists announced
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The NZ EFFIE Awards finalists have been announced. Coming up trumps this year is DDB with 10 nominees. Colenso BBDO has nine but counting entries by Clemenger BBDO and Colenso & AIM Proximity makes the group total 14. Saatchi fares well with nine offerings in the ring. There are also multiple …

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Eva Mendes topless down under
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On a billboard, that is. For this month only, the hot Hollywood actress of Cuban extraction graces outdoor supersites for Calvin Klein ‘Body’ jeans. Be warned of traffic and pedestrian congestion outside Wellington’s Manners Mall and the corner of Parnell Rise and Stanley St in Auckland. Miss September never …

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Experiment in Labtests
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InWaiting has just signed up Labtests to display InWaiting advertising in all 52 of their sites throughout Auckland. Labtests has recently taken over from Diagnostic MedLab as preferred supplier for diagnostic testing in the Auckland region. Their waiting rooms are forecast to see around 59,000 visitors per week. InWaiting …

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Fake ad sparks furore
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A bad-taste ad doing the rounds on the web last week showed several planes crashing into a burning World Trade Centre and compared it to the number of lives lost in the 2005 tsunami. It was for the World Wildlife Fund and was made by DDB Brazil.

But …

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Are you the next AIM CEO?
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Got charisma? A passion for creativity? Direct marketing in your bones? The AIM Proximity CEO role is up for grabs.

Former CEO Darryn Melrose will be leaving at the end of the month after a six-year tenure. Interim CEO, Jim Moser (CEO Clemenger Group), is sad to see Melrose go …

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BNZ gets sugar hit
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See ya Y&R, hello Sugar. BNZ has appointed Sugar as its new agency with their media partner SparkPHD.

Even though Y&R have been delivered some “great work” in the last four years, BNZ head of brand, Jo Kelly, says “we’re entering a new phase of our business …

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CAANZ comes out swinging at TVNZ
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David Walden, president of CAANZ, says TVNZ’s ‘review’ of commission structures is a thinly disguised move to improve its margins.

“As far as CAANZ is concerned, this is a TVNZ initiative aimed at improving its financial performance,” he writes in a formal response from CAANZ.

TVNZ claims the industry …

News
Get iPhone in yellow
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New Zealand’s estimated 20,000 iPhone owners can now access the Yellow business directory. The Yellow iPhone app is free to download from the App Store. It uses the iPhone’s GPS and Google Maps to locate businesses and give you walking or driving directions on how to get …

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Special wins Orcon
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Special has won the Orcon account following a three-way pitch.

It’s a case of underdogs of the word unite. Orcon is the fourth largest telecommunications provider in the country and was first to unbundle broadband for Kiwis. Special is a lean creative agency that doesn’t have a receptionist …

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Australia up for grabs
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The Australian Government has earmarked AU$20m to relaunch Australia’s brand image. A public tender is open for the next two weeks for creative agencies to wow Rudd and his cronies. The brief is to sell Australia to the world and encourage investment and education opportunities there. The campaign …

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New eyes for Insight
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Insight Creative design consultancy has a new creative director, Brogen Averill. A flick through Averill’s website, thingwebsite.com, shows a classy array of eye candy.

While working in Europe and the UK, his clients included Citroen, Panasonic,  Heinekin and the European Football Cup. Upon his return to NZ in …

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Battle lines forming over TVNZ
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Indie agencies face a “major threat” and some inside large agencies claim it’s the “biggest issue to face advertising agencies for a long, long time”.

Battle lines are forming in what could be an industry-defining move by TVNZ to review its pricing and commission structures.

Major accredited agencies have …

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Adhub in bed with BBC
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Reputed to be New Zealand’s largest online advertising network, Adhub has just scored a prestigious client, BBC.com. Adhub aims to give the UK broadcasting giant a noteworthy presence among its network of more than 20 New Zealand sites, targeting the most appropriate demographics.

Managing Director of AdHub, Josh …

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