The Christmas ads were all-pervasive this week, with plenty of new, mostly terrible albums on the stocking stuffer ad agenda. And Coke’s summer campaign also kicked off. Big, dumb fun in the water, just like the old days. Look how much fun those virile, tanned young things are having splashing their sticky beverages over each other!
In our semi-non-regular (regular?) hexagonally-themed question and answer section devoted to helping you find out more about some of the Heppest Cats in the Kiwi marcomms industry, we go in for the probe with Nick Fracture.
Esquire magazine recently released its new ‘augmented reality’ December issue. Readers were implored to download an app and then hold their magazine up to a webcam to make Robert Downey Jr (an appropriate subject given his well-publicised penchant for reality augmentation in the past) come to over-excited life. There’s also a weather-dependent fashion portfolio, a time-sensitive updated Funny Joke from a Beautiful Woman and a few other slick features on offer.
Extreme sports aficionados, ravers, sugary-drink loving youngsters and other NZ Herald readers will soon be getting their mits on the The Red Bulletin, a self-styled “almost independent” monthly lifestyle magazine that covers music, art, culture, society and sport.
In this week’s edition of eBuzz: New promotional offerings from YouTube give Kiwi advertisers the chance to promote their videos.
Auckland film-maker and critic Lewis Bostock is aiming big by thinking small: he’s trying to create the largest collaborative film ever made.
In June last year there was a blaze of publicity surrounding Flossie.com, a female-centric masthead that brought together the ‘best of the best’ female focused websites. But the blaze has well and truly subsided, advertising reality has bitten and Flossie Media Group has now decided to turn its back on the display advertising model.
Our generous friends at Perceptive have developed a website that aims to provide “a growing hub of intelligence for Kiwi marketers”. And they’re offering StopPress readers a chance to get a free taste of the insightful action.
Colenso BBDO’s young creatives have bagged six of the 11 awards handed out to New Zealand agencies at the Young Guns International YGAwards, including the country’s only gold and silver bullets.
After leading Tourism New Zealand through a decade of success and helping to develop the 100% Pure New Zealand tourism campaign, chief executive George Hickton put in his last day at the coalface today.
Everyone loves free stuff. Especially women, it seems, as a new campaign that tests what lengths the ladies will go to to get their hands on some of the world’s most coveted items has shown.
Campaign Brief are reporting that Nick Garrett, BMF Sydney’s group account director, will be taking over from Brent Smart as managing director at Colenso.
This week from the Consumer Counsel: It’s not easy being green. Tough economic times have led to reduced environmental spending. But the greenest consumers are showing little change in their commitment to the environment. They’re just replacing idealism with hard-boiled pragmatism and modifying their own behaviour rather than buying green products that many believe are overpriced.
Ryan Mudie has been appointed as group account manager for nzherald.co.nz and will join the team on 7 December.
This week from the Media Counsel: The ‘Sky Online’ service was switched off back in August. But look what’s happening now.
So mediocre were the entries for the November newspaper ad of the month that the judges decided not to pick a winner. They didn’t even hand out any merit certificates.
Last week, Matt Blomfield, Hell Pizza comms manager and co-owner of Pitch Televsion, told StopPress a new reality TV show that pitted young advertising creatives against each other in a series of pitching battles had been commissioned by TVNZ and would screen on Saturday nights at 7.30pm starting in May.
Immigration New Zealand (INZ) has been announced as a finalist in the public sector category of 2009’s UK Chartered Institute of Marketing Marketing Excellence awards, the only New Zealand organisation to be recognised.
Who it’s for: Silver Fern Farms
Why we like it: Good Kiwi man ‘o the land takes back what’s rightfully ours from a bunch of Euro aristocrats. More patriotic post-colonial New Zealand humour from the stubbie-loving Colenso crew.
Throwing the design of the Metro cover over to a bunch of ad creatives has lead to a “scratchable” magazine cover and an award for Samantha Holmes of Hamilton agency Brandish.
Next year is the 30th anniversary of the Axis awards and TBWA/Whybin’s Andy Blood and Dave Walden, as well as Rick Osbourne, CEO of CAANZ, are making sure it’ll be a right royal nostalgic hooley.The call for entries goes out on 1 December (entries close …
Mad Men ticks all the fictional advertising boxes on TV. And now Pitch, a new TV show that’s just been commissioned by TVNZ will focus on the ‘reality’.
In this week’s edition of eBuzz from the Media Counsel: The NZ Herald Online adds shopping to its portfolio. But how exclusive are its offerings?
A DIY envelope made of steel and copper by independent entrant Barak Yahav has taken home the Best In Show prize at this year’s Art of The Envelope awards.
As my mother always said, whether you’re engaging in shemale love, being attacked by a shark, suffering from horrible sunburn or lying under a car close to death, there’s always someone worse off than you.
We don’t mute the ads. Or fast forward through the ads. We record the ads. At six.
Naked has hired Simon Bird as one of the key personnel in its New Zealand operation. Management duties will be shared by Bird and Matt O’Sullivan, who left Carat after just nine weeks a few months back to set up the New Zealand arm of the international media agency.
The StopPress towers have been inundated with new bottles of stuff recently. Which got us to thinking: what is New Zealand’s best looking bottle? Or New Zealand’s best looking label?
The renovations are almost complete and MagMag says the launch of its new consumer magazine subscription website this week will open up a new era in magazine subscription marketing.
The 2009 finalists for the Art of the Envelope awards have been announced and a panel headed up by TBWA\Whybin’s Andy Blood will announce the winners on Thursday night.