In a year where the profession of design claims to have been devalued by the Super City logo competition, Designworks has bucked the trend and restored a bit of pride, taking out the Supreme Award at the 2010 Vero Excellence in Business Support Awards last night.
The brief was delivered last weekend and all the films for the 48hr Cannes Young Lion YouTube competition have now been uploaded. But the second stage is currently underway and, as 49 percent of the judging is based on the number of votes each ad receives by 23 May, it’s up to the creators to spread the word about their effort and get the masses clicking on that green thumb beside their video.
Tickets to New Zealand’s premier design event, Semi-Permanent, go on sale from 24 May with a limited number of earlybird and deluxe VIP places up for grabs. And all will be relieved to know that passes include the legendary Semi-Permanent goodie bag and access to the after-party.
Greedy old Air New Zealand has scooped another Best Airline award, this time at the 2010 Which? Awards.
There’s been plenty of pitchy business of late and the most recent news is that Saatchi & Saatchi has won the Sanitarium account and .99 has retained the New World business.
It’s news Stinky Jim, but maybe not quite as you know it.
The One Show and One Show Interactive pencil winners have been announced. And, unusually, despite nabbing nine nominations, Kiwi agencies have come away with a big fat donut and a few merit certificates.
The New Zealand Retailers Association is calling for entries from stores in Auckland, Christchurch and Wellington for the 2010 Top Shop competition, widely regarded as New Zealand’s leading retail excellence awards. And the comp has returned this year with two new categories (online retailing and sustainable retailing), some new sponsors and a burgeoning sense of optimism in the Kiwi retail sector.
The CAANZ Digital Leadership Group (DLG) has been expanded to include a Wellington sub-group and it will be lead by Craig Osborne, head of digital at Omnicom Media Group.
The Advertising Standards Authority (ASA) has released its guidelines around advertising food that might appeal to children in an effort to “provide clear guidance to advertising agencies, marketers and consumers”. And, amazingly, most seem fairly happy with the new, slightly stricter rules.
DDB has been a bit of an arrivals and departures hall recently: Justin Mowday and Aimee McCammonn are soon to join and creative director Adam Kanzer and retail creative director Kim Ellison are soon to leave, with both of their resignations coming in the same week. And, if the old axiom is correct and bad news does indeed come in threes, DDB’s executive creative director Toby Talbot says he’s bracing himself just in case.
The heads were down and the fingers were furiously a-tweetin’ yesterday at the inaugural Social Media Junction (SMJ). And an array of big social media brains spilled their secrets and gave tips, tricks and advice on best practice to around 200 conference goers at Sky City hoping to get to grips with this increasingly important but at-times intimidating marketing realm.
Who it’s for: Mini (and its new Limited Edition Soho 11) by DraftFCB and Digipost.
Why we like it: The overall campaign for the very limited edition Mini Soho looks fairly impressive (here’s another ad for the Soho 8 that’s set to run on C42 …
The eyes of car salesmen the world over might be nervously focused on New Zealand this week, as Mini pilots a radical new retail strategy.
Walk around any major New Zealand urban centre and you’ll probably notice a host of strange tardis-like constructions emblazoned with large white squiggles. Some call these relics from another time ‘phone booths’ or ‘payphones’ and, as a result of the rampant onslaught of technology, they are becoming increasingly irrelevant. But, as they’re typically situated in the most convenient locations, they’re also extremely visible. And where there are eyes, there are often advertisers. Enter Adshel, which has struck up a deal with Telecom to use its national network of 3,700 payphones as a new form of out-of-home media.Â
Michael Carney is quite possibly the most productive man on the planet. And he’s generous, too: he’s giving away a few free copies of his new literary baby – an e-book called Adventures into the Unknown World of Social Media that deals with marketers’ fears about the space and details the ways to overcome them – to a few speedy downloaders.
If the increased numbers of entries for the 2010 Magazine Awards are anything to go by, the fog appears to be lifting and local magazine publishers are keen to back themselves in an increasingly confident publishing environment.
In this edition of Michael Carney’s Marketing Week: The Radio Network bows to the demands of aggrieved Cantabrians Is it time to inspire more domestic travel? The TV shows in the US that didn’t make it to the next season. Get your survey on
You get a feeling for the stories that will spark some debate on StopPress. And the story on Friday about Air New Zealand chief executive Rob Fyfe’s rather original response to an editorial that was featured in last week’s Listener was always going to be a bit of a doozy.
Of note this week on Ads@6, Magnum puts out a couple of teasers for the ‘golden age of ice cream’; Olivio changes its name to Bertolli and gets hip with the lingo; Domino’s releases a new lunch-time sandwich (and the year’s worst press release to go with it); and Tourism Queensland takes the prize for what is quite possibly the most cringeworthy jingle ever to be heard on New Zealand television, snatching it off Suzuki (see the ousted winner near the end of this clip). And how could we forget Stacey Jones, who gives a bravura performance for Instant Finance and even hangs out with his own cardboard cut-out. A triumph! A tour de force!
APN Outdoor has instituted a new networking programme for its clients and business partners called ‘Friends in High Places’, with the new initiative set to butter up 250 of its clients and business partners with an invite-only show featuring Kiwi singer/songwriter/denim jacket-wearing dreamboat Dane Rumble and rising musical stars Artisan Guns, AutoZamm and Lisa Crawley.
The call for entries for the 2010 TVNZ-NZ Marketing Awards is now open. Hopefully you already know that. But what you might not yet know is that the New Zealand Marketing Association (NZMA) and NZ Marketing magazine have managed to secure a very impressive bunch of marketing brains to do the judging.Â
The second dose of ‘linkspiration’ we call Wammo, Pound and Mash is upon us once more. So feast your eyes and ears on the Adshow’s Simon Pound as he gives his weekly multi-media run down of the weird, wonderful, glorious and creative world of advertising to Kiwi FM’s breakfast show host Glenn Williams.Â
Kamran Kazalbash has been appointed as the general manager of retail at DraftFCB and Angela Spain will be coming on board as general manager of the agency’s public relations arm.Â
Relatively new addition to the Kiwi media scene Naked Communications and new indie ad agency Josh&Jamie have won part of the DairyNZ business after joining forces for a competitive pitch. And Shine managed to snatch the RaboPlus account from Ogilvy.
The editorial in last week’s Listener, ‘Turbulence Ahead’, was based around Air New Zealand’s proposed trans-Tasman allegiance with Virgin Blue and how it seemed as though the national carrier was on its way to becoming a budget airline, which, according to the writer, contradicted the ‘premium carrier’ tag it was using in its marketing. Turns out chief executive Rob Fyfe was so incensed by the article that he felt the need to respond on camera in an effort to draw attention to the facts.
It used to wander freely and happily, but we rounded it up, put in an enclosed space, turned the lights up to full, force-fed it other news and a host of harmful hormones and then sold it back to you, the unsuspecting consumer. And now we wait for the social media firestorm.
Tourism New Zealand (TNZ) has enlisted the services of Australian digital and social media specialists Razorfish Amnesia following a review of its digital marketing strategy. But no-one from either party wants to talk about the new relationship, what the relationship will entail, what the job is, how much the budget is or who else was asked to pitch.Â
Twenty three of New Zealand’s top footballers received some good news this week when the All Whites squad was named to play at the Football World Cup in South Africa. And the sport as a whole also got some good news after Volkswagen signed on as a major partner of football in New Zealand.
