The brief was delivered last weekend and all the films for the 48hr Cannes Young Lion YouTube competition have now been uploaded. But the second stage is currently underway and, as 49 percent of the judging is based on the number of votes each ad receives by 23 May, it’s up to the creators to spread the word about their effort and get the masses clicking on that green thumb beside their video.
The other 51 percent is based on the creative idea and the esteemed judging panel of Brian Elliot (Amsterdam Worldwide), Chris Baylis (Tribal/DDB Amsterdam), Colleen Decourcy (chief digital officer at TBWA Worldwide), Edmund Choe (ECD, Saatchi & Saatchi China) and José Mollá (La Comindad) will be deciding on that.
Ed Bell, a creative at .99, claims to have the 3rd most viewed entry in the world at the moment. But, sadly for him, it’s not based on views. It’s based on the number of votes received at the www.youtube.com/user/canneslions channel. So search ‘Stomach’ to find Bell’s effort and vote.
He has already had shout outs from creative directors Vaughn Davis from Y&R and .99’s Craig Whitehead and Craig Pethybridge, as well as the New Zealand Green Party.
TBWA\Tequila creative Tamryn Kerr is also looking for votes. She’s created a little bit of interactive YouTubery, and there’s “a nice little trick at the end”.
And we’re not sure who Raul is, but he posted his link on StopPress (along with the quote “Who has the luxury of having clean water, has the obligation of helping to the ones who don’t have it”).
Feel free to add any other Kiwi efforts that deserve a gander (or a quick click) to the comment wall.