Wellywood grows digital arm

The CAANZ Digital Leadership Group (DLG) has been expanded to include a Wellington sub-group and it will be lead by Craig Osborne, head of digital at Omnicom Media Group.

“Being Wellington-based means that I understand the specific challenges facing Wellington clients and the role the DLG has to play in advancing the uptake of innovative digital thinking”, says Osborne.

Osborne is joined in Wellington by two other senior digital strategists Jo Gilchrist (thinkingdigital.co.nz) and Ben Pujji (Aim Proximity/Clemenger BBDO). And the Wellington DLG members will provide opportunities for knowledge sharing through local events and regular updates on the DLG blog.

In addition to the new Wellington sub-group, the big daddy DLG has also welcomed Mark Addy (JWT), Alysha Buckley (PHDiQ), Vaughn Davis (Y&R) and Greg Whitham (Ogilvy Interactive) to the inner e-sanctum.

DLG chair Tony Gardner says the new additions bring a wealth of international experience and invaluable insight to the table and the fresh thinking from the expanded group will elevate the digital conversation in New Zealand business circles.

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