Tui and Saatchi & Saatchi took viewers on a legendary golfing journey during the mad beer advertising rush in the lead up to Christmas. And it’s followed that TVC up with its next ‘Brewing Legends’ effort, a branded Facebook app that allows users to select a combination of friends and 2500 random activities to create their own legendary session.
The nation’s watercoolers have been abuzz with speculation for the last couple of weeks after the NZ Notworth News campaign went live. Well, the culprits can be revealed, with nzherald.co.nz, its agency M&C Saatchi and production company Small Town Media behind the satirical Anchorman-esque broadcasting network.
In an effort to capture a slice of the growing demand for online print services from smaller entities and freelance publishers and designers, Auckland based Soar Print is introducing an innovative new web-based full-colour service called PDF2PRINT, which claims to provide an easier, faster and cheaper solution for customers wanting full colour print jobs.
Consumers crave realness and human touch, according to Trendwatching.com. And Botany Town Centre is attempting to get real by performing what it describes as random acts of kindness on its customers.
RSVPs for the APN Outdoor Summer Party have closed and almost 400 industry folk have registered to attend the Friends in High Places soiree next Thursday. However, in shameless advertising fashion, sales director Kent Harrison has taken advantage of the remaining demand and opened his own unofficial RSVP list. So …
Lion Nathan has put some project work for Steinlager out to stud and, while lead agency Publicis Mojo is involved in the agency review, losing the business has the potential to be another slap in the face for the incumbent after it lost Waikato Draught and Lion Red last year to Assignment Group and DDB respectively.
Breaking up is never easy, but for virtual sports portal Jimungo, it’s hoping there’s plenty more sponsorship fish in the sea. The website, allowing players to pit themselves against mates, work colleagues and strangers, by virtually picking sporting winners, is fresh out of a partnership with the NZ Rugby Union (NZRU)—a relationship that lasted ten fruitful years.
Following the scholarship announcement made by Derek Handley in November at the annual Marketing Association industry forum, applications for The Hyperfactory-Handley Marketing Scholarship are being accepted from now until 4 April 2011. And, after plenty of interest was shown in the opportunity from those over 35, the age restriction on applicants has been removed.
Omnicom-owned Fleishman-Hillard has jumped into bed with Omnicom-owned ELEVEN\PR in an effort to expand its extensive global and Asia Pacific footprint to New Zealand, while “broadening both firms’ areas of expertise and geographic reach”.
DDB head of copy Paul Hankinson has been named creative director at .99 following the resignation of deputy creative director Craig Pethybridge in November last year.
It’s good news for broadcasters, couch sellers and pizza delivery folk, but it’s bad news for obesity campaigners: the latest research from newly established industry body ThinkTV has shown New Zealanders spent more time than ever watching television in 2010, with the average square-eyed Kiwi tuning in for three hours and 22 minutes every day, 20 percent more than in 2007.
The golf course is calling and Richard Fenner, the co-founder of Spark PHD, has answered, resigning from his role as joint chief executive of The Spark Group, which was established in 2000 and encompasses media agency Spark PHD, Spark PR & Activate and digital specialists, PHDiQ.
The print industry is, to a large extent, patting itself on the back for weathering the storm over the past few years. And there’s some more back-patting ahead, with entries now open for the MPA’s Magazine Awards and a few new categories for the organisers to crow about.
IAB New Zealand’s Bolly Awards are all about showcasing and recognising great online creative and Aveeno, Metservice, Plunket, Orcon and House of Travel all popped a few Bollinger corks after claiming victory (or a ‘special mention’) in 2010. And, to help keep the local creative juices flowing, IABNZ has decided to open its doors to entries created overseas that have featured on New Zealand websites.
PricewaterhouseCoopers and the Interactive Advertising Bureau have released the advertising spend figures for Q4 2010, and they make for pretty damn good e-reading if you’re in the digital biz, with a total of $71.11 million for the quarter, up from $67.93m in Q3 and up 26 percent year-on-year. Total spend was $257 million, up 20 percent from 2009 ($214 million) and up 33 percent on 2008 ($193 million).
APN emerges as the winner in the latest newspaper readership numbers, continuing to defy world trends in daily rags and thumbing its nose at nearest rival Fairfax Media.
Who’s it for: Cadbury by DDB NZ and GoodLife Films
Why we like it: Everyone knows there’s plenty of joy to be found in chocolate, but there’s joy everywhere during a New Zealand summer. And this acoustically-led visual feast is certainly a joy to behold …
Earth Hour is set to take place on 26 March. And, after 2008’s TVC was viewed 1.3 million times on YouTube, it’s launched a new global commercial for the 2011 edition in an effort to increase awareness and get people to take action ‘beyond the hour’.
December and January results for the Radio Bureau’s ORCA winners have meshed into one with Jonathan McMahon & Lisa Fedyszyn from DDB Auckland taking the winning honours for their McDonalds ‘Signs You Love Caramel’ ad. And sticking with fast food ads, Graeme Clarke & Sam Dickson from Colenso BBDO were awarded a close Merit for their Burger King ads ‘The Boss’ and ‘The Wifey’.
Cadbury’s Share the Joy movement has so far included a Make Me Laugh gameshow, a giant snowglobe, clap-activated Christmas lights and a giant sprinkler that stopped in at summer hotspots and cooled Kiwis off. Now it has taken a slightly more traditional turn, with an acoustically-led and beautifully shot montage that aims to show what joy sound likes to Kiwis. And from spokey dokes to bombs off the bridge to laughing kids to leather on willow, there’s certainly a solid collection of summer nostalgia on display.
Back in the 1960s, a clever chap by the name of Tom Robinson created an organic fertiliser, a range of plant and mineral based home products, therapeutics, garden care and pet care and started selling it under the Earthwise name. Up until very recently, however, the Earthwise Home range, which …
The next load of AWARD finalists have been released, with DraftFCB’s print campaign for Man vs Wild finding plenty of favour with the judges, and Colenso BBDO, DDB, Clemenger BBDO and JWT rounding out the Kiwi successes.
In this edition of Ads@6, Raid joins Countdown’s Summer Series; Unitec uses real human students to promote their courses ; Audi shows us how much paper is used to make a luxury car; the IHC ad warms the cockles; the old/new Super 15 ad hits screens again; Telecom switches on the lights for its broadband push; and Godfreys, Harvey Norman, Norman Ross and Noel Leeming continue their long standing shouting match.
Def Leppard sings love bites, Air New Zealand says love bytes with yet another clever and unique viral marketing campaign. Together with Affinity ID and Spoon TV, the folks at Air New Zealand paid a visit to Auckland’s international departures gate last night, recording messages from sky-bound passengers to loved ones they wouldn’t be seeing on Valentine’s Day.
When Tom Robinson was inspired to create a range of natural plant-based products back in the 1960s, hippies might have been the best he could have hoped for by way of customers. His inventive spark began in 1964 when he created an organic fertiliser. His creations quickly expanded to include a range of plant and mineral based home products, therapeutics, garden care and pet care, all born under the name Earthwise Group.
The launch of the iPad and the expected ‘tablet revolution’ has put some wind in the sails of publishers who have been beaten down by the internet. But as everyone goes gaga over the new technology, it’s easy to forget that good old-fashioned paper-based magazines are still putting up a very good fight, with the most obvious trend from Nielsen’s latest readership figures and Audit Bureau of Circulation numbers being that Kiwi consumers are still willing to pay for good-quality specialist magazines.
Five years ago the incidence rate of breast cancer in New Zealand was one in ten. Now it’s one on nine. And, with New Zealand laying claim to one of the highest rates of breast cancer in the world, there is an urgent need to find a cure, something the Breast Cancer Cure Research Trust (BCCRT) hopes to achieve by 2018. But to reach that goal it needs some financial assistance, and Spark PHD, PHDiQ, Spark Activate and Saatchi & Saatchi have decided to take on the annual Round Taupo Relay in an effort to raise funds.
Last year, as part of Adshel’s inaugural Creative Challenge, about 70 Kiwi creatives from 14 agencies gathered together at the Civic Theatre in Auckland to eat pizza, drink booze and, in just 60 minutes, develop a static poster campaign for the 2011 Auckland Fringe. When the final bell was rung, there were beautiful flowery turds, a range of moderately offensive slogans and even a picture of a woman smoking a baby in a pipe. But it was Publicis Mojo’s ‘Leave with more questions than answers’ idea that tickled the judges’ collective fancy. Well, that initial scribble has now blossomed in a fully-fledged visual treat, with the Auckland Fringe Adshel campaign being set free over the weekend.
Following a fairly good showing from the Kiwi agencies in the last batch of AWARD finalists, only Colenso BBDO, DDB, TBWA\, Clemenger BBDO and Tourism New Zealand made the cut in the film and video categories. Behold the finalists.
In these modern times, where wonderous technology lets you communicate with people all around the world and tell e-friends exactly what you had for lunch, the physical presence of other humans is basically becoming an annoyance. But we still need to communicate with our friends and loved ones from time to time, and if you’re going to do it over the internet, you might as well do it in style with Logitech’s range of HD webcams *salesman’s teeth sparkle*.