Opinion
The Year in Review: Wendy Rayner
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Through a series of huge product relaunches and lotteries innovations, as well as great campaigns for Lotto, Instant Kiwi and Big Wednesday, NZ Lotteries has increased its sales by more than $250 million in recent years, an increase bigger than the total chocolate confectionary category in New Zealand. And head of marketing Wendy Rayner has played an integral role in that rise. As a result, she won the prestigious TVNZ-NZ Marketing Marketer of the Year award this year. Here’s what caught her attention in 2011.  

Opinion
The Year in Review: Kate Humphries
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After another year of nurturing, moulding and shaping young creative minds and preparing them for a life spent pushing commercial messages/sipping champagne on superyachts, The AdSchool’s course leader Kate Humphries delivers her verdict on 2011’s work. 

Opinion
The Year in Review: Justin Mowday
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The Death Star has landed a couple of big fish, won some big awards, launched some big ideas and welcomed—and farewelled—some big creative boffins this year. DDB’s managing director Justin Mowday dives into the choppy waters of 2011. 

News
The summer of (brand) love begins
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With summer suddenly upon us brands are turning to the experiential space to engage with consumers who are out enjoying environments ideally suited for building brand awareness and loyalty. Beaches, zoos, parks, waterfronts and city streets are about to provide a tableau of (hopefully) meaningful and engaging brand activity to provide some ‘surprise and delight’ moments to make your summer more fun and enjoyable.

Opinion
The Year in Review: Sharon Henderson
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Proudly Kiwi-owned indie agency Federation kicked off in 2008 and it pumped out a lot of work this year, with good campaigns for the likes of Warehouse Stationery, Cavalier Bremworth, Fisher & Paykel Finance and The Royal New Zealand Foundation of the Blind. DDB NZ’s ex-managing director Sharon Henderson opines on 2011. 

Opinion
The Year in Review: Jen Rolfe
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When she’s not being a non-executive director for New Zealand Rugby League, the Cancer Society or the gang responsible for the Dunedin stadium, Jen Rolfe, the ex-director of Saatchi & Saatchi digital, is spreading the digital and direct gospel with Rolfe, the eponymous boutique agency she started last year. So, here’s lookin’ at 2011. 

News
Handy auto-arms, and the AX12 metal detector
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Who’s it for: 2Degrees Mobile by TBWA and Film Construction

Why we like it: Two words, Rhys Darby. He appeals to all demos with the trademark quirky geek style.  And we want some “handy auto-writing arms” too.

Who’s it for: Axis Awards 2012, CAANZ …

Opinion
The Year in Review: Ben Goodale
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As Warner Music’s Eric Morse said at the Marketing Today conference, the growth of the web is now letting brands and agencies target individuals, not just markets. And justONE’s Ben Goodale has been trying to ride that 1-to-1 wave in 2011. Here’s his take on the year that was. 

News
Lycra-clad assassin ‘fesses up, as Rico’s puppet master revealed
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There was both joy and despair when Air New Zealand announced it had killed off Rico. And whether or not you liked the fur and fang, the digital trickery employed by .99 and the cute tie-in with Cluedo was a clever way of sending the non-specific spokebeast off. Now his murderer has been found and in a merging of mascots, Richard Simmons is back in front of the camera for Air New Zealand, along with the very talented puppeteer behind/inside Rico, Tyler Bunch. 

News
Global alignment sees Revlon account shift to MediaCom
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According to Nielsen’s AIS data, Revlon spent $4.1 million on advertising in New Zealand in 2010 and $3.3 million to the end of October this year (base rate card value), largely in magazines and TV, and, as part of a global alignment, MediaCom has taken over the media planning and buying in New Zealand from DraftFCB.

News
Adidas hangs up the boots, gives Aussie agencies the call-up—UPDATED
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It was a big year of rugby for adidas and TBWA\ was behind much of the work done to leverage its sponsorship of the All Blacks. ‘All In’ and Stand in Black were solid campaigns, but for many they were overshadowed by the PR shitstorm that ensued after the jersey price debacle. And as the global sports giant shifts its focus away from rugby and towards other sports, so the focus also shifts away from the New Zealand branch and towards the two agencies it uses in Australia. 

News
Commission calls for media watchdog
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The days of the digital wild west could be numbered, if the Law Commission has its way. In its latest paper News Media Meets New Media, the commission has proposed a single regulator across all types of news media in New Zealand. One “independent of both government and the news industry,” that will outline the standards and accountabilities that it believes should apply to all news media and bloggers, in the digital age.

News
Ads@6: 25 November – 3 December, 2011
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Christmas is close, and this sees The Warehouse, Noel Leemimg, Farmers, Harvey Norman, Telstra Clear, Bond and Bond, Holden, Telecom, and Chrisco, all jiggling for space on the tinsel-trimmed bandwagon.  Dad’s dance moves are lampooned by Microsoft. Mel B, on shedding her baby weight with Old Spice… sorry, ahem, that should read Jenny Craig. Plus BNZ, on how to ‘basically’ get a remote-controlled flying shark for free.

Opinion
The Year in Review: Andrew Holt
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It’s been around one year since Andrew Holt joined Clemenger BBDO in Wellington as managing director. And quite a year it’s been, with the agency winning the New Zealand Post account, an AXIS Gold for its creative Radio NZ radios and launching new campaigns for Dulux, Mitsubishi and the New Zealand Transport Agency. Here’s what caught his eye in 2011.

News
Ads@6: 16 – 24 November, 2011
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The latest installment of the Countdown family soap opera sees the Colemans struggling to cope, after mum Nikki returns to work following the birth of her baby. MacDonald’s targets office girls who enjoy being engulfed in waves of runny brown stuff, and Vodafone shows how you can spend Christmas with the people you really love – your Facebook friends, while sharing Christmas dinner with your family.

Opinion
The Year in Review: Paul Catmur
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Whether it be the contextual Subaru print ad after the Great Auckland snow, the cheeky billboards for Independent Liquor, the clever Adshels showing the temperature in Fiji over winter, or some of its edgier ads for Hell, Barnes, Catmur & Friends has pumped out some pretty classy work this year. Here’s what Paul Catmur made of it all. 

News
Life’s good at Y&R
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Y&R has won a large proportion of LG Electronics business including strategy, creative, media, digital, social, and sponsorship, effective immediately.  The incumbent was Punch.

News
Ready, aim, Axis
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The 2012 Axis Call for Entries has gone out.  So get those entries in… and find out if your blood, sweat, and tears are worth any gold, silver, or bronze.

News
Win $50 by wishful thinking
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Aah Christmas, what’s not to love?  Parties, presents, yummy treats.  But gifts aren’t always what you want, take reindeer sweaters, or singing fish ornaments for example. To make up for the bitter disappointment such gifts bring, we have two $50 gift cards to give away, for Subway and GrabOne.

News
Supermarket ad complaint upheld
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The price wars between the supermarket behemoths Progressive Enterprises and Foodstuffs is heating up, with Foodstuffs winning the latest legal skirmish. A decision by the Advertising Standards Authority (ASA) has ruled Progressive Enterprises guilty of presenting an artificial advantage and breaching ethics guidelines.

News
Powershop disturbs the LucasFilm force as The Sound of Darth gets pulled
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In our humble opinion, Powershop’s ‘Same Power, Different Attitude’ campaign is one of the best campaigns of the year. But we wondered aloud a couple of weeks ago whether its latest execution featuring Darth Vader prancing through a field like Julie Andrews crossed the IP line. Turns out it did, and the LucasFilm patent lawyers have been in touch telling them to cease and desist. They’ve done as asked, but, with a dose of challenger brand cheek, they’ve also taken a leaf out of 42 Below’s book and, with the help of its PR agency Sputnik, decided to have a bit of fun with the apology letter. 

Opinion
The Year in Review: Simon Lendrum
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Simon Lendrum took over as the managing director of JWT in 2010 after a long stint at Ogilvy and, with solid campaigns for Ford and PlaceMakers this year, a freshly renovated office and a new creative director at the helm, there’s some excitement afoot. Here’s what he thought about 2011. 

News
Stolen Rum’s bold letter to Bacardi
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Stolen Rum is a New Zealand-based start-up rum company that wants to bring back the romanticism and history of rum to a contemporary audience. The rum itself has been judged world class, and it’s got the requisite feel good back-story, but an in-house cheeky guerrilla marketing campaign hopes to put Stolen Rum on everyone’s lips—including the spirit-making behemoth it’s competing with, Bacardi. 

News
TVNZ breaks champagne on new Ondemand hovercraft
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While all the talk in broadcasting land is about Sky and TVNZ’s Igloo, TVNZ has just announced the arrival of a new addition to its OnDemand family called Ad Hover, “a dynamic, customisable and fully interactive advertising opportunity” created in conjunction with DraftFCB that aims to give viewers a more engaging and immersive video experience and claims to significantly up the brand recall measures for advertisers. 

News
ORCA winners and hairy neck dumplings
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Jack Delmonte and Hadleigh Sinclair from Publicis Mojo take November’s ORCA for their ‘Low Fat’ Subway campaign, which was a real hit with the judges, and can be credited with inventing the phrase “hairy neck dumplings” as a euphemism for goatee adorned double chins.

News
Virtual meets reality as Droga5 heads to Iraq for new Turtle Beach campaign
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Gamers usually like to escape reality. But, as part of a YouTube campaign for Turtle Beach, a company that designs, manufactures and markets high quality audio peripherals for video game consoles and personal computers, Droga5 NZ has reversed that scenario and taken a 24 year-old Kiwi gamer named StatiC (real name Phil) on a journey through a real warzone, Iraq. 

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