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News
Media Awards 2013: you be the judge
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For all those media minds looking to have their say on the best media thinking of the past year, prospective judges need to have their applications to join the Media Awards panel in by 4pm this Friday.

News
It’s a family affair: NZTA and Clemenger BBDO blur the lines
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Following on from last year’s Donna Time campaign, which moved the focus from young Maori mates to slightly boganic mums, NZTA and Clemenger BBDO have launched an eye-straining new print campaign that targets families where drink driving is a common behaviour and, like the previous campaigns, encourages someone to speak up about it.

News
APNO adds to Auckland arsenal
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In an effort to “be in the right place with the right inventory”, APN Outdoor has reached an agreement with the sole remaining principle of JAM Billboards, Vanessa Bryce, to acquire its three remaining billboard licenses in Auckland, effective from 1 February.

News
Mindfood iPad app gets readers’ clicks and Apple’s tick
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When tablet computers first arrived on the scene, they were slated as something of a saviour for the ailing magazine industry; a medium that offered the utility of digital technology but actually allowed publishers to make money from it. That certainly hasn’t come to pass in New Zealand yet, and there have been a couple of false starts in that space already. But with impressive download figures and an endorsement from Apple in its best of list at the end of 2012, McHugh Media’s Mindfood iPad app could just be a glimpse into the future.

News
Gareth Morgan likens New Zealand’s “cat lobby” to America’s gun lobby
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Gareth Morgan’s Cats to Go crusade has led to much gnashing of teeth from the heavy petters, a vast array of feline puns and plenty of conversation, both here and, with the story featuring on Mashable and Huffington Post, around the world. And Mammoth and Sugar & Partners have decided to hitch their ‘Warmth Lovers’ campaign to that wagon by creating a contextual online ad showing that its spokescat, Prince Nikolai Stroganov III, is already pretty happy inside.

News
From MetService to meat service: Hellers and Simpatico cook up another online feast
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Metservice launched its new redesigned website in December, aiming to make Kiwis’ weather needs more easily accessible. The redesign included new opportunities for targeted advertising that allowed brands to advertise next to specific weather types. And interactive manager at Metservice, Craig Delaney described it as being “like Google AdWords, but instead of bidding on words you buy space next to a weather type.” And, following on from a similar contextual campaign last year, Hellers has again teamed up with Christchurch ad agency Simpatico to launch another meaty weather-based campaign on the site.

Awards
Magazines: from all angles
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As the tide of digital has washed over this industry in recent years (the Ad Contrarian calls it The Triumph of Disinformation), blowing the trumpet of traditional media has been fairly tough going. But as part of the magazine industry’s renewed zeal to grow advertising market share and convince clients it is an effective advertising medium—and in an effort to inspire some optimism among those selling magazine ads and show how magazines are evolving—the Magazine Publishers Association is putting on a conference featuring big brained magazine supporters such as Y&R’s James Hurman, Fisher & Paykel’s Sonya Aitken, Pacific Magazine’s Peter Zavecz and Contagion’s Richard Thompson.

News
Horse’s Mouth: Derek Handley
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At 22, Derek Handley became the country’s youngest ever managing director of a listed company. Around ten years later, he sold The Hyperfactory to US marketing behemoth Meredith. And now, in between helping create the ‘future of reading’ with Booktrack, he has announced plans to list his latest venture, mobile media specialist Snakk Media, on New Zealand’s alternative stock exchange. He’s also co-founded an organisation alongside Sir Richard Branson called The B Team that aims to find a new and more sustainable version of capitalism. So what does the future look like to him?

News
Radio without apostrophes
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There are those among us who have some serious issues with grammatical errors. And, with a healthy dose of ‘there but for the grace of the flying spaghetti monster go us’, we couldn’t help but notice a slightly ironic ad talking up the BBC World Service in the New Zealand Herald. First Jimmy Savile, now this. The controllers will be aghast.

News
Speaking the language of wank
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Anyone trying to find out what different marcomms agencies do is likely to be overwhelmed by a surge of meaningless jargon and general incomprehensibility. In recognition of this, a Tumblr called Agency Wank has compiled “the wankiest slogans and text on ad/marketing agency websites”. Here are a few pearlers.

Movings & Shakings
Movings/Shakings: 24 January
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The new Mother of the Nation returns to primetime, Yellow adds a digi-double, DraftFCB in full production, Air New Zealand’s new people person, Homestyle finds an editor, Allied Press shakes hands with a rival, and Anthony Reardon heads online.

Movings & Shakings
TBWA\ gets the Kane
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After seven years with DDB Group, and three in the role of experiential creative director, Steve Kane has taken a role as “a senior, multi-faceted creative director” at Whybin\TBWA, where he will work under executive creative director Andy Blood.

News
Lumino lets the numbers speak, moves from tonsil hockey to saying cheese
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When Lumino The Dentists launched its inaugural TV campaign back in 2011, winning Fair Go’s ‘coveted’ worst ad award probably wasn’t on the KPIs. MediaR’s Tony Richards was a good sport when he collected the trophy, and, much like Lily Salter from Big Save furniture the year before, he said ‘New Zealand’s biggest kiss’ had actually worked brilliantly, despite the animosity shown towards it by some in the industry (and the Fair Go voters). But now, to the relief of some, the road-trip pash-fest has been replaced by saying cheese in its latest TV campaign.

News
More Kiwi humans added to Big Won’s best-of list, Hurman takes top planning director spot
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Following on from Colenso BBDO’s place atop the agency rankings of the Big Won report—and the individual nods for its staff members Nick Worthington, Levi Slavin, Simon Vicars, James Tucker and Jae Morrison in the creative director, copywriting and art direction categories—a new update to the list has added the world’s most awarded planners, planning directors and suits. And, not surprisingly, Colenso staff again featured prominently, with the agency’s ex planning director and now Y&R NZ managing director James Hurman named as the number one planning director in the world.

Movings & Shakings
Affinity ID lands a big digital fish as Doone returns home
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Back in the day, as those with a bit of length to the tooth might tell you, gold dust could be found in advertising in general as it was something of a mystery to those paying the bills. Then marketers went to school and eventually figured it out, which seemed to spell the end of going to lunch at 12 and not coming back. Digital and data are where much of the gold dust seems to be these days, as evidenced by the types of acquisitions international holding companies are making and the types of agencies that are growing rapidly. And in New Zealand, where there’s a bit of a digital skill shortage, expertise in this field is especially sought after, so indie agency Affinity ID is understandably stoked to have secured the services of Greg Doone, a Kiwi who has worked in the digital industry for over 15 years and has returned home from the UK to take up the role of general manager – discovery and development.

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