http://www.youtube.com/watch?v=I2LybfZj5cQWho’s it for: Sky by DDB and The Sweet Shop.
Why we like it: Given the number of creeps in real life, surprisingly few get shown in ads. Good to see Sky addressing the imbalance (and using Lloyd to scare customers into changing to online statements).
http://www.youtube.com/watch?v=YN-wN3lVvkcWho’s it for: NZ Fire Service by M&C Saatchi and Exit
Why we like it: Like watching Lloyd at work, M&C Saatchi’s continuation of the guilt trip for the NZ Fire Service also makes for harrowing viewing (but in a much different way, of course). And that’s exactly the point.