New Zealand band The Naked and Famous uses Reddit to promote new live concert film. What started as a promotion quickly grew into a question and answer session with fans and newcomers alike.

Television is still the top earner in ad land raking in $614 million and accounting for 28.4 percent of all advertising in 2012, according to the Advertising Standards Authority’s annual industry turnover statistics.

Product placement is just about as old as time itself (or at least, almost as old as the film industry). But what if some of our favourite superheroes were to be underwritten by the likes of Nike or Adidas? Italian Roberto Santos’ series Sponsored Heroes imagines some possible pairings.

Moleskine Photo Books were already classics, but now they’re fast and cool. Once you’ve uploaded your images, MILK Books’ new Autofill tool pre-populates your photo book so you can make it in less time than it takes to boil an egg. Try it now with a 20-page, genuine Moleskine Medium Photo Book for only US$20. Enter BOILANEGG/MOLESKINE when you check out.

Six months on from selling his remaining 25 percent stake in Sella and GrabOne to APN for a cool $4 million, Shane Bradley launches his latest endeavour: Pet.co.nz.

Real estate company rubs salt into wound by showing this reporter all the houses he’ll never afford with visual and interactive iPad app.

One Man, Two Guvnors, which is currently playing at The Civic Theatre as part of the Auckland Arts Festival, has received a host of five star reviews around the world, with The Guardian saying that it was “a triumph of visual and verbal comedy,”, Everything Theatre describing it as “one of the most side-splittingly hilarious productions ever to be staged in London” and StopPress saying “it’s definitely a stage production”. Benevolent taxi media company Taxi Impact has offered up a couple of tickets to the show and even though it’s set in Brighton, the East End is close enough, so give us your best bit of Cockney rhyming slang and you could be the lucky recipient of a couple of $118 Lemony Snickets.

Finding the right voice is a crucial component of many ad campaigns. And Word of Mouth is trying to make that job a little bit easier with the launch of its new iPhone app.

Make an ad interesting enough, give something away for free or fool the media into talking about something, and brands can get extra attention for less expense. And DraftFCB’s cheeky stunt to promote the premiere of Prime TV’s Secret Diary of a Call Girl did just that, earning “a free 72 hour ad” for the show and taking February’s ORCA award. Updated with comments from TRB and DraftFCB that show there were a few insiders required to pull off the stunt.

It wasn’t as bad as Qualcomm’s Born Mobile debacle at CES, but Samsung really pushed the schmaltz at today’s Galaxy S4 reveal event involving role-playing families, awkward clapping and worst of all – child actors.

M&C Saatchi recently lost its biggest client to .99, but it has clawed some business back after taking over from Shine on the RaboDirect account.