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NZ Woman’s Weekly goes back in time for Mirage campaign

Asahi is looking to the future with its latest billboard, but Mitsubishi has been dwelling on the past with its Mirage campaign and NZ Woman’s Weekly subscribers were transported back in time in this week’s issue with a magazine cover from 1985 and an old Mirage ad on the back.  

NZ Magazines worked with OMD on the magazine takeover, which also features the new ads on the inside front cover, and this execution fits nicely into the heavy nostalgia of Mitsubishi’s ‘Let’s Do It All Again‘ campaign by Clemenger BBDO. 

http://www.youtube.com/watch?v=HuG0RTLrbM0

http://www.youtube.com/watch?v=Fzno9qOhpLo

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