As the videos of people attempting the Cinnamon Challenge or Hell’s Pizza Roulette attest, watching reactions to strange and unpleasant mouth sensations usually makes for compelling viewing. And, as part of TedX Sydney, Saatchi & Saatchi and Heckler have given us some more with ‘The First Taste’.
Magazines may be working. But magazine advertising isn’t, says Y&R NZ’s managing director James Hurman.
Human Chickens, cerebral insulators and a well-travelled boy hit the charts this week.
There’s been a whole heap of chatter about Anchor’s new light-proof bottles over the past few weeks, plenty of it negative. But one month after the first bottle was produced, Fonterra Brands’ group marketing manager Craig Irwin says the innovation is already paying dividends in terms of increased sales and share.
Naked’s loss is Y&R’s gain, Jeanette Paine leaves school, VW’s Denise Goodwin swaps cars for floors, Will Radford gets a fresh pair and the MPA welcomes two new board members.
A decade and six versions since first launching Creative Suite, Adobe has abandoned its flagship retail software in favour of its Creative Cloud pay-as-you go model. We look at some of the pros and cons of Adobe’s new(ish) business model.
Anyone with a bit of boganic blood in their veins who’s driven the Crown Range has probably wondered what it would be like to have the road to themselves. And, by the power of Red Bull, this wish was granted to New Zealand-based drift driver Mad Mike Whiddett, who left plenty of skidmarks with his pimped our Mazda RX7.
New York was all about the awards last week, with the Clio Awards and New York Festivals announcing their winners. And DraftFCB came way with the most hardware of the Kiwi agencies at both events, winning two golds and two bronzes at Clio and a gold, silver and two bronzes at New York Festivals.
They say there’s nothing new under the sun. That’s not true. But, as demilked.com shows, it might be true in the world of popular movie posters.
It’s not unusual to see marcomms work for the New Zealand market that’s been done by our dear Australian friends. But Auckland independent Lassoo Media and PR has been reversing that trend recently after being enlisted to carry out trans-Tasman work for clients like Cavalier Bremworth, Trilogy and, most recently, The Comfort Group, which owns Sleepyhead and Sleepmaker, amongst other brands.
The Radio Network’s (TRN) ZM music station has relaunched its iPhone app, giving it some much needed TLC and polish.
Getting rugby players to act is often a thankless task and there is a long history of cringeworthy ads where sponsors have demanded their pound of athletic flesh. But HSBC has nailed it with a trailer for its historical epic to promote the upcoming British & Irish Lions tour to Australia, starring the likes of Brian O’Driscoll, Jason Robinson, George Gregan and Warren Gatland.
The Parenting Place, a 20 year old New Zealand charity that works alongside government, schools and communities to give families and young people positive, practical and cost-effective help, has launched its Funds for Families 2013 campaign with Behind These Doors, an honest, heartfelt and inspiring video with a simple message: family is everything.
Space Studio has given Rembrandt and 3 Wise Men’s retail flagship stores a smart, modern twist in an effort to save bewildered men from shopping trauma.
Back in the day, being a dad seemed to be about stern discipline, bringing home bacon, brief (and often awkward) chats and occasional moments of softness. Things have changed considerably over the years, of course, and according to this ad for Robinsons cordial by BBH, being a dad is now more about being a mate.
Mother, entrepreneur and lover of food, Cecilia Robinson has one successful business on her hands with Au Pair Link and she’s hoping for another with My Food Bag.
As part of our push to remind you marcomms folk to get your entries in for the 2013 TVNZ-NZ Marketing Awards, we’re asking some past winners to tell us about their glorious victory, what it meant to the business and why these awards are different. First up, ex-New Zealand Lotteries head of marketing and now Coca-Cola general manager of marketing, Wendy Rayner.
Whybin\TBWA has taken out News Works NZ’s April Newspaper Ad of the Month with its ‘Transparent Newspaper’ ad to showcase Mercury Energy’s new GEM product. And, in the first month of the brand new Newspaper Ad of the Month Agency League competition, it means the agency picks up five points and goes to the top of the table.
Clemenger Group chief executive Jim Moser’s been pretty busy buying and selling things recently. So we really don’t know where he finds the time to play the lead role on Aaron Sorkin’s Newsroom.
A few weeks back, Clemenger Group chief executive Jim Moser was welcoming a new business to the family as justONE was fused with .99. And now he’s farewelling one of the family after selling direct mailhouse and digital print provider Mailshop back to managing director Deidre Ross.
NZ Herald and NZ On Air have given new life to a cartoon strip from the Herald’s now defunct music magazine Volume, taking it from paper to an animated web series called Hook Ups on the Herald website.
The latest batch of Advertising Standards Authority’s upheld deals a blow to V Energy, Countdown and Carl’s Jr.
Mt Maunganui-based full-service agency Wave has been operating for around 20 years, but after a long, hot summer, it’s decided to give itself a brand refresh—literally and figuratively.
Tegel Foods Ltd, the market-leader in New Zealand for the production and retail of poultry, has had a scratch around in the dust that is ad land and, after a competitive pitch, has chosen DraftFCB as its full-service agency.
Budget airline Jetstar looks to squeeze every dollar out of its in-flight experience, which now includes air sickness bags advertising motion sickness soothers such as ginger cordial (whatever that is) . We’re not sure what the CPM for this campaign might be, but do think it’s brilliant that the company which controls how bumpy the trip is also sells advertising against that bumpiness. If Jetstar owned a ginger farm this would be a great example of a vertically integrated company.
Online business review community Yelp has arrived on New Zealand shores, making it the 21st country on the San Francisco-based company’s list for world domination. Updated with Localist’s view on today’s events.
We couldn’t help but notice an interesting tweet (thanks @jaredvh) pointing out that the first Yelp review for New Zealand post-launch is a one-starer from a Richie Bramley. Coincidence or marketing rivalry gone awry?
After going through 58 entries from the corporate, consultancy, not-for-profit and government sectors, the Public Relations Institute of New Zealand (PRINZ) has announced 23 finalists in its annual industry awards—as well as the addition of Daniel Tisch, chief executive of Argyle Communications in Canada, and chair of the Global Alliance, to the Supreme Award judging panel.
Changes ahoy at VodaClear, Anthony Gardiner to go it alone, new hires for iSite, Ooh!, Shout, PR Shop and PPR, APN flicks off its southern titles, Madant starts a new experiential division and NZ PC World gets a new editor.
Apple smartphones are on the decline while Samsung’s star is burning brighter, but the iPhone and iPad manufacturer is still leaps and bounds ahead of competitors in New Zealand, according to mobile ad network InMobi.