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The customer is always wrong
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They say the customer is always right. But ‘they’ have probably never flown on a budget airline. Air New Zealand is lauded for its customer service and, as a result, has legions of loyal fans. But other airlines focus on price at the expense of almost everything else and have legions of loyal haters. And in the world of aviation, it’s a strategy that seems to work.

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Tenacious showers in the western ranges
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TVNZ’s Breakfast has a long history of getting stars to read the weather, with Delta Goodrem, Adam Lambert, Rachel Hunter and a few others spreading the meteorological news (Tamati Coffey even presented the weather in Elvish in the midst of Hobbit mania). And now Jack Black and Kyle Glass, who are here as part of a Tenacious D tour, have helped out.

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True grit: Chris Dudman on the making of Harry
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It’s not unusual for commercial directors to pursue other interests to keep the creative fires burning. But doing a TV series is fairly rare, says Robber’s Dog’s Chris Dudman, who helped write, direct and edit TV3’s new critically-acclaimed drama Harry.

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Those were the golden days
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Wired magazine celebrated its 20th anniversary recently with a special issue dedicated to “the people, their companies, and their ideas that have shaped the future we live in today”. Anyone interested in where we are now and how we got there would be well-advised to give it a squizz. And anyone hoping to get a glimpse at what the golden age of magazines looked like would be well-advised to check out the story of how Wired came to exist.

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Who’s chosen Carat? Dick has
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Carat recently had to say goodbye to 2degrees after Ikon won the business in a pitch. But it’s made up for that loss with the recent addition of Dick Smith to the client roster.

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bcg2 looks to move Tonga up the Pacific ranks with first ever TV push
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When it comes to Pacific destinations, Tonga is a long way down the consideration list and has smaller visitor numbers than Fiji, Samoa, Rarotonga and Vanuatu, primarily because, unlike those countries, it has never really invested in promoting itself. But for the first time in its history, the Kingdom has taken to TV with a trans-Tasman campaign that aims to build on the 2012 launch of ‘the True South Pacific’ brand and show what its 176 islands can offer visitors.

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Grande Orca for ‘Call Girl’ adds to DraftFCB’s haul
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DraftFCB’s had an impressive run on the awards circuit this year, winning plenty of metal at D&AD, Clio, New York Festivals, Axis and a few others. And it’s added to the cabinet after Kelly Lovelock and Hywel James were awarded the Grande ORCA for their cunning Prime TV ‘Call Girl’ promotion.

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The power of journalism: Canon Media Awards video compilation
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From the joy of winning gold at the Olympics to the tension of a high-profile murder trial and everything inbetween, a lot can happen in a year. And journalists of all stripes are there to tell those stories, as evidenced by this video, which was created by Web Vision and News Works and kicked off last week’s Canon Media Awards.

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Awards rewards: Denise Goodwin
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As part of our push to remind you marcomms folk to get your entries in for the 2013 TVNZ-NZ Marketing Awards (entries close 5pm Friday 24 May), we’re asking some past winners to tell us about their glorious victory, what it meant to the business and why these awards are different. Hello there Denise Goodwin, ex-Volkswagen marketing chief and now head of marketing at Flooring Brands.

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Ford and JWT hit play on remixed Fade Away
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As the broadcast sponsor of X Factor New Zealand, Ford and its agency JWT wanted to do something that would bring the various strands of music, aspiration and gratuitous car shots together. And, after filming wannabe stars and their various hangers on singing Che Fu’s ‘Fade Away’ in the back of a pimped out 2013 Kuga on the 27-stop audition tour, it’s released the final product.

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12 steps to copywriting brilliance
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Ever wondered how David Ogilvy wrote an ad? Well wonder no more, because Letters of Note has shown us with a response to a question from Mr. Calt that is featured in The Unpublished David Ogilvy: A Selection of His Writings from the Files of His Partners.

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In the lapse of the Gods with Dark Cloud: White Light
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After trekking through remote New Zealand with five Nikon D800 cameras, 16 lenses, 30 batteries, and four tripods and bespoke rigs, photographer and artist Joe Michael and his crew were able to shoot parts of New Zealand that many never see. And the end result is Dark Cloud: White Light, a new media arts project showing at Pataka Art + Museumfrom July 14—October 13.

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Rest in Pets’ cardboard caskets aim to tap into furry funerals
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Given the size—and growth—of the pet industry, and the increasingly close relationship humans have with their animals, it’s not unusual to see strange new products being launched (I’m looking at you cat soufflé). Not surprisingly, most of the products are aimed at pets that are still alive. But ‘cardboard engineer’ Mat Bogust and his wife Jane have seen a gap in the market and launched a Kickstarter campaign to try and give their cardboard casket business Rest in Pets a leg up.

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Reddit has its say on DraftFCB’s Say Yeah, Nah campaign
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Hitting the front page of Reddit is usually like hitting marketing gold, bringing with it the sweet sweet traffic generated by the never-sleeping internet horde. DraftFCB has had a taste of that delicious Reddit link love for its ‘Say Yeah, Nah’ alcohol responsibility TVC for the Health Promotion Agency – although many denizens of the online community are left confused if what they’ve watched is actually a beer commercial in disguise.

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The power of the cloud
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Kickstarter has hosted (and funded) some dubious ideas in its time. There’s even a website dedicated to the weirdest of the bunch. But Kurt Braunohler’s Cloud Project, which raised over $6,000 to have ‘How do I land?’ written in the sky above Los Angeles, is one of our favourites.

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Daft brass
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From the launch party being held in the rural Australian town of Wee Waa to the recording session that Pharrell Williams apparently doesn’t remember after being given a mysterious pill to Alan Partridge ‘Getting Lucky’, it’s hard to think of an album launch in recent times that’s had more attention than Daft Punk’s Random Access Memories (you can stream the whole album via iTunes ahead of its official release here on Friday). But let’s just hope that Brassft Punk gets the attention it deserves too.

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