The power of the cloud

Kickstarter has hosted (and funded) some dubious ideas in its time. There’s even a website dedicated to the weirdest of the bunch. But Kurt Braunohler’s Cloud Project, which raised over $6,000 to have ‘How do I land?’ written in the sky above Los Angeles, is one of our favourites. 

No doubt there were a few concerned onlookers who thought it may have been a pilot’s rather elaborate method of asking for assistance. But here’s what the comical creator said about the idea and his general philosophy:

Skywriting is crazy. We’re forcing clouds to say things. That’s inherently funny. How great would it be to look up one day and there’s a message in the sky, for no other reason other than itself. It’s not trying to sell you anything, it’s not trying to tell you something. It’s just there … I think we can all agree that life is pretty bleak place to be a lot of the time. Often you might even think, “Who thought this was a good idea to begin with!?” (God – what a jerk.) But I think that if there’s a way we can, just for a fleeting moment, give strangers an unexpected gift of absurdity, then I think we can make the world a slightly better place.

Up until this point, I’ve been attempting to do this by going into bookstores and signing dedications from the “author” and putting them back on the shelf (“Jive Hustler! – Clive Cussler”). Or by buying greeting cards, taking them home, altering them with new endings and then taking them back and putting them back on the shelf. You might have seen some of my greeting card project online.


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