MediaWorks has signed a two year strategic partnership with the organisers of one of New Zealand's iconic summer music festivals, Rhythm and Vines.
The TV and radio broadcaster will provide Rhythm Group (the festival organiser for Rhythm and Vines and Rhythm and Alps) promotion across The Edge and George FM radio stations and using the network's social media reach.
The Edge and George FM are leading the promotional work, but other MediaWorks stations such as Mai FM are on board to support artists that fit their demographics.
MediaWorks group marketing director Katie Mills says the partnership was sparked by prior work between the two companies during last year's Rhythm and Alps – which was done in association with The Edge.
“We know Rhythm Group festivals are high on our audiences’ to do lists so we’re looking forward to being there with them” says Mills.
“We’ve got an event track-record that is precious to us, so we’ll be focused on delivering a memorable event experience to Rhythm Group and their strategic event partners, as well as festival–goers.”
Mills is keeping the financial details of the deal close to her chest saying she's unable to reveal how much it is worth or if there will be revenue sharing due to commercial sensitivities.
StopPress has contacted Rhythm Group for more information.