It’s been around ten years since Delmaine Fine Foods has advertised its wares on TV. But, in what national sales and marketing manager Nicky Morton says is an attempt to attract new users to the brand, it’s back on the box again with a campaign that features the line ‘it’s not easy being this good’.
Colenso BBDO and Mediacom have come up trumps in the Interactive Advertising Bureau New Zealand’s (IABNZ) Online Creative Award for July, with their online banner work for BNZ Bank’s YouMoney.
TVNZ’s latest campaign for One News asks New Zealanders what it means to “stay ahead”.
There are many people in this world who assume those who work in the field of advertising are basically paid liars. But are they really? As part of a campaign to drum up interest in the Effies, TBWA\ has attempted to find out by filming a host of senior agency folk taking a lie detector test. And, as you’d expect, the results make for very entertaining and enlightening viewing.
O2 risks the wrath of cat people with its latest—and awesome—pro-canine campaign.
After scanning the nation’s big and small data, the GCSB has decided that The Co-operative Bank’s ode to profits, Pio’s multiple personality disorder and ANZ’s moments of clarity are this week’s worthy winners.
Are you a social media guru? Do you want to show the world how guru-ey your social-fu is? Then Social Media Stars is the show for you!
Apparently there’s a lot of porn on the internet. As all the staff at StopPress are pure as the driven snow, we’re not sure if this is true. And we’re also unaware if Hotmalm.com, which takes a unique approach to showcasing Ikea beds, is modelled on the content and headlines of certain adult sites.
Volkswagen hit a speed bump this year when it voluntarily (with the help of a bit of media pressure) recalled more than 2,500 cars due to reliability issues. However, it’s another type of recall which has got the German car manufacturer’s motor running.
Anthony Gardiner went out in blaze of glory after an ‘epic rant’ on Twitter about the evils of the ad industry. And he believes change will only come from the client side. So here he outlines a few ‘gotchas’ from the traditional agency world that clients who want to get the best out of their money should be aware of.
Broken arms and smelly old casts are no match for Kiwi ingenuity, thanks to a 3D-printed exoskeletal cast concept designed by a New Zealand student.
The Co-operative Bank rebranded from PSIS after it got its official bank license last year. And while it kept pretty quiet about the change, it has come out swinging with a new campaign via Y&R that flips the typically negative response to the announcement of record bank profits on its head and aims to show it’s a bank that’s “driven by your prosperity, not our profit”.
Like everything else, the internet is changing the face of journalism and the future of newsrooms – for better and worse, according to the Oriella Digital Journalism Study.
In June last year, Pio Terei hit the screens as Freeview’s new mascot and, with the help of its agency True, he attempted to convince those Kiwi TV viewers clinging to their analogue signals to buy a box and get their content for free. And the man of many acting talents has channelled Eddie Murphy in a new ad shot by Greg Page of Flying Fish to showcase the kind of shows that are available on the platform.
Not surprisingly, the British press went berserk after Andy ‘History Boy’ Murray became the first British male to win Wimbledon since 1936 (check out a few of the front pages here, the best of which was from The Times). And, also not surprisingly, the sponsors are getting their pound of flesh too.
Fisher & Paykel appliances has just launched 70 new and redesigned products across its portfolio and it’s got a new global campaign to promote them. New Zealand marketing manager Sonya Aitken, who’s currently in the midst of a national tour to show off the latest innovations to retailers and other partners, talks about being curious, changing consumers and the quest for quality.
‘Collaborate or die,’ ‘If you can’t pitch your company in 140 characters or fewer you have a problem,’ ‘A long video these days is six seconds,’ ‘Marketing as we know it will never be the same.’ These are just some of the messages that came through loud and clear to Robert Bruce at last week’s CAANZ Marcomms Leadership Group event.
The founder of Dilmah, Merrill J. Fernando, and his son Dilhan have been in New Zealand recently signing off on a new round of ads created by small Kiwi agency Curtiss and Spence and overseeing the Real High Tea Challenge. We sent Dilhan, who is being primed to take over from his father as the face of the brand, a few questions.
Maybelline New Zealand is turning the humble manicure into works of art, getting Kiwi ladies (and perhaps a few lads) to strut their 10 fingernail-sized canvases through a Facebook app.
Leigh Hart has a prominent role as the prat-falling face of Hellers. But he’s not stopping at meat. Now he’s moving into beer, with his new mostly fake brew Wakachangi—”a South Otago beer with North Canterbury flavours brewed by a West Coaster with the ol’ misty waters of the Waikato”—offering an entertaining commentary on how brewers market their wares.
New Zealand musician Danny McCrum has lived a life immersed in music. It’s changed greatly since he first started, shaped by technology and an evolved (but not necessarily better) view on the art from society. He explores the value of music in a market where it’s infinitely available.
Most good ideas need a bit of money to get them going and ANZ Bank is positioning itself as the money lender to go to when inspiration strikes.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
TV3 has lost the right to broadcast Aussie beach side soap opera Home and Away, a staple of its evening broadcast offering.
Since 2009 three dresses made from Kleenex Cottonelle toilet paper have been chosen by judges to walk the runways at New Zealand Fashion Week. And three more designs have made the finals in this year’s competition, although this time the stage isn’t a fashion catwalk, it’s a documentary-style series of television commercials and the pages of Next magazine.
iSite Media switches agencies, Ogilvy & Mather locks in a pair of creative directors, Andrew Sparrow goes it alone, Kraft New Zealand gets with the Mondelez International programme, Phil Clemas takes on Men’s Health Trust role and David Bell’s foray into writing.
Kiwi actor Robbie Magasiva took some time out of his busy schedule being a hunk to throw the Jono and Ben at Ten show a bone, pretending to be a checkout operator at Countdown.
Last night’s season premiere of The Almighty Johnsons started with a whiz and a bang, but the Johnson lads were unable to bring in the crowds to watch their godly antics.
There’s still plenty of debate about what actually constitutes craft beer, but the pundits can agree on one thing: consumption of it is on the rise, with an article on Stuff showing craft beer made up 13 percent of total beer sales over the past year at Foodstuffs, up from nine percent two years ago, and about ten percent of total beer sales at Countdown. And two of the country’s top booze chains, Super Liquor and Liquorland, both of which are fighting a battle against those supermarkets, can also see the dollar signs and have signed up to sponsor major events on the craft beer calendar.
For the past few years, a major pillar of Countdown’s advertising strategy has consisted of lathering up the nation with the soap that was The Colemans. It may not have been lauded by the industry, but it seemed to do the job on the public, and the many executions by Chris Dudman of Robber’s Dog earned regular spots in Colmar Brunton’s top ten ads list. But now the Progressive chain has said goodbye to the fictional family and embraced reality TV.