
Ever wanted a product to come to your country so badly you just had to have a whinge to the maker? These Canadian fans really wished they hadn’t when Taco Bell went a bit loco and made them literally eat their words.
Ever wanted a product to come to your country so badly you just had to have a whinge to the maker? These Canadian fans really wished they hadn’t when Taco Bell went a bit loco and made them literally eat their words.
Marketers are in a unique position to help engrain design principles in New Zealand business, writes Melissa Jenner.
There’s nothing better than a graph that shows complex information simply, except perhaps for a montage that shows the passage of time quickly. And, like Forrest Gump, Team America, Rocky IV and many other movies before it, Kellogg’s and JWT have embraced that classic filmic technique with a spot that aims encourage people to take the All-Bran 7 Day Challenge.
The Herald on Sunday is one of the few papers in this country to have charted increases in circulation and readership over the past few rather difficult years. And that performance has been recognised after it beat out newspapers from across Australia, New Zealand, South-East Asia and the South Pacific to win the best Sunday newspaper at the Pacific Area Newspaper Publishers’ Association (Panpa) Awards.
Kiwi viewers can now tune in to the Al Jazeera English news channel on Sky and will be able to see it on Freeview from 1 November. According to a recent statement, the channel will reach around two million New Zealanders on Sky channel 90 and Freeview channel 16, broadcasting live and free to air.
The blind and visually impaired have long suffered what has been dubbed a “book famine”. But changes to copyright law have finally provided relief, say Anton Blijlevens and Jillian Lim.
We live in an increasingly cashless world, with EFTPOS, online banking and various mobile apps making money more of a number on a screen than a wad of notes in your pocket. But for its follow up to the big tease that was BNZ’s ‘Be Good With Money’, the bank and its agency Colenso BBDO have decided to focus on the story—and the power—of a dollar.
The ‘Every Day a New World’ brand campaign earned plenty of fans when it was launched last year (even some from Australia). And New World and Colenso BBDO have followed that up with a series of four ads that aim to, as Foodstuffs’ group brand director Jules Lloyd says, “showcase the craft, expertise and quality of food across our fresh departments, highlight our key points of difference and shift some customer perceptions”.
MediaWorks’ 2012 ratings star The Block has returned with strong first up audience numbers. Now screening three nights a week instead of two, the first three hour-long episodes drew an average five-years-plus audience of 411,800, a ten percent increase on the average audience of the first three episodes of the 2012 series.
All too often in marketing campaigns, digital media strategy is the unsung hero, says Yahoo! New Zealand’s Louis Niven.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
More than 700 members of the marcomms fraternity ventured to the Langham last night to celebrate the country’s best marketing ideas, strategy and execution, listen to Te Radar take the piss out of the industry and try to do a bit of business. And Griffin’s came away with the major gong for the hugely successful re-introduction of Choco-ade biscuits to Kiwi shelves.
Direct mail is undergoing something of a renaissance at the moment and was up 16 percent to $58 million in the latest ASA ad spend stats. And Orangebox, which has just celebrated its tenth anniversary, is happily riding that wave.
Boucher takes the editorial wheel at Fairfax, APN’s Johns on the hunt for partnerships, veteran Mike Yardley jets into the editor’s chair at For the love of travel website, Kristina Rapley is the Creme of the crop, Hotwire gets its first board members, market research outfits join forces, and Simon Sievert is DraftFCB’s new digital architect.
There are many strange holidays. International Houseplant Appreciation Day, Pissing Day or International Talk like a Pirate Day. Brands occasionally get in on the act as well and create their own (American Express won two grand prix at Cannes in 2012 for its small business day). And global footwear company Keen has joined that club with Worldwide Recess Day.
When was the last time you felt you could rely on a company slogan to honestly say what it stands for? Just as well Buzzfeed is on the case, then, to tell it like it is.
How do you showcase the power of a car without reverting to shots of driving on winding mountain roads? If you’re Ford and JWT, you create a very hot, limited edition chilli sauce and place the bottles in trendy Mexican restaurants, burger joints where car clubs meet up on cruise nights and food carts at motorsport tracks. PLUS: JWT celebrates its bumpat from Ford global.
New York agency Barton F Graf and activist group 350 Action have taken a unique approach to bringing shame on the names of climate change deniers: attaching their names to extreme storms.
We all know how the digital landscape has changed how we’re picked for jobs, but there are perhaps no crazier online recruitment processes than this one by US company founder Richard Silverstein, who wants an executive assistant.
Want to get your message to sports fans who watch something other than rugby? A new deal will see Mi9 sell premium advertising on ESPN websites including espn.com, footytips.com.au, cricinfo.com, espnfc.com and espnf1.com.
TVNZ has welcomed another brand to the stage of New Zealand’s Got Talent, with Tip Top joining primary sponsor Toyota as a commercial production partner for this year’s series.
Strea.ma, the cloud-based web app that aggregates and displays social media activity – developed by Hawkes Bay digital marketing agency Mogul – will take centre stage in San Francisco early next month. Not bad timing with fever around a certain boat race series hotting up.
What if Labour leader contender David Cunliffe’s speech had been made in a gladiatorial arena? Wonder no more, thanks to Radio Live.
Kiwi marketers have a chance to efficiently target their marketing across an array of screens consumers now use to access media. But that doesn’t mean they should get all creepy about it, an expert panel says.
Whether it be fake press releases about donating polar bears or satirical websites or staged PR disasters, Greenpeace has gone to great lengths to try and stop Shell from drilling in the Arctic. And it managed to piss Shell off again recently after smuggling in two remote controlled banners—one featuring the words “Arctic Oil? Shell No!” and the other “Save the Arctic.org—to the Belgian grand prix, an event Shell sponsors.
When AIG announced its five-and-a-half year sponsorship deal with the NZRU and plonked its logo in the middle of the esteemed black jersey, some naysayers decried the game’s descent into commercialism, while those involved in the deal celebrated the massive boost it would give the game in this country. As is almost always the case, no-one really seems to care anymore. The logo is just … there. And now that the dust has settled on the unveiling of the jersey, AIG has launched its first major rugby-related campaign, ‘It’s Our Job’.
Shopping mall chain Westfield has paired with retail ad agency IdeaWorks to launch a new campaign to highlight its fashion offerings on Pinterest. The ‘Repin It’ campaign encourages Pinterest users to use the repin button – similar to using the retweet button on Twitter – to share Westfield products with their followers on the social network.
Kiwi tech companies aren’t just world famous in New Zealand, by the looks of a recent Forbes article.
Japan has a well-earned reputation for making batshit crazy ads like this, this or this. So, as part of the Comedy for Cure Kids on TV3 last week, Corey Jane punk’d some of the All Black newbies and tricked them into thinking they were filming an ad for the Japanese market.
When Terry the Bi Bipolar Polar Bear first appeared online five years ago, he “was a minor internet hit amongst bi’s, bipolars and bears”. And now, thanks to creator/writer/performer Jeremy Dillon, Pukeko Pictures and Yukfoo Animation, he’s back—and he’s better than ever.