As Tip Top and Colenso BBDO launch the new campaign promoting the reformulated, all-natural range of ice creams, Colenso BBDO/Proximity have been handed the top award for an unprecedented second year in a row at the DMA International ECHO Awards Competition for the launch of its brand platform, ‘Feel Tip Top’, backing up its Diamond for the Pedigree ‘Doggelganger’ campaign in 2012.
Prior to the launch of Tip Top’s brand platform ‘Feel Tip Top’ around one year ago, Colenso BBDO’s Nick Garrett said the Fonterra-owned company had been in something of a holding pattern as it dealt with various business issues like distribution and supplying a couple of key product ranges. Once it had that sorted, it travelled around the country delivering a dose of the feelgoods to Kiwis. And now it’s promoting the fact that, as of January, it’s entire range will only feature natural colours and ingredients.
Since Jess Hall joined Farmers in 2011, the scope and scale of its direct marketing campaigns has radically grown. Hall has grown with it. And the News Works Rookie marketer of the year wouldn’t have it any other way.
There’s been no shortage of quality animal-related advertising in recent months, with O2’s Be More Dog, Volvo’s extreme hamster and, locally, DraftFCB’s award-hogging Driving Dogs standing out. Now VW and Adam&Eve DDB have added to the canine oeuvre, with a cast of 36 showing that ‘there’s a Volkswagen for all of us’.
Pachelbel’s Canon is the one of the most used backing tracks in TV and film, altered every which way to suit the genre. A new ad for Sony image sensors has another twist on the piece and it’s made entirely from the sounds of dripping water.
We’ve showcased all the winners of the TVNZ-NZ Marketing Awards in print through NZ Marketing, and now we’re showcasing them online. First up, Fairfax Media Supreme Award and BrandWorld FMCG Award winner Griffin’s.
The team behind Stqry, an app that lets people find local attractions and immerse themselves in the story around it, has launched a competition to showcase some of our best art, culture, history, heritage and wildlife spots.
Some saw BNZ’s EmotionScan campaign as a cynical marketing gimmick. Others saw it as smart and relatively interesting marketing ploy to get Kiwis thinking about their money. And others still thought it was a bit of both. But whatever your thoughts, there’s no doubt the technology has caught the attention of plenty of punters and no more so than in Britomart, where a special Adshel with an interactive LCD touch screen programmed with the special software saw more than 5,000 humans front up for a financial face-reading, one of the highest levels of interaction seen for an Adshel Ignite campaigns.
The NZRU is openly hunting for new international partners in an effort to squeeze as much value out the national team as possible. Main jersey sponsor AIG was a big scalp, and it’s used that platform quite well. And now it’s added Proctor & Gamble’s Duracell brand to the list of All Black sponsors, launching the partnership with a new TVC and marketing campaign based around trusting your power.
Auckland web development company bkaBoom, part of bka Interactive, has created Go Team, a sports picking app which on a deeper level is all about targeting specific audiences with brand messages. As you’d expect for a product being trialled in New Zealand, rugby was the first cab off the rank, but the app can be used in any team sport that has a competition.
Big Fish has steered away from cautionary tales in its Save Kiwi Week campaign for the Kiwis for kiwi trust, preferring fun and frivolity with quintessentially Kiwi former All Blacks head coach Sir Graham Henry. The agency’s worked with the charity since shortly after it formed about eight years ago, and created a TVC and reskinned website for the fundraising week.
Ogilvy and Mather has won what it says is a significant piece of work to create a hazardous substances public awareness campaign for the Environmental Protection Authority (EPA). The multi-channel campaign, set to launch at the end of the month, will target a broad audience with a message that has an element of challenge to deliver.
A new spot for Verizon takes Halloween into the realm of hi-tech – and rolls out some pretty awesome Star Wars costumes you couldn’t really get your mother to make on her sewing machine. The coolest has to be the little Darth Vader outfit.
For the second year in a row, Barnes Catmur & Friends’ Friends Electric took the top prize at the only ad award that really matters, BOTAB.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Dunedin-based biotech company Pacific Edge is this year’s supreme winner of the New Zealand Innovators Awards thanks to its novel cancer detection test Cxbladder. The awards also honoured several individuals and companies, including Fonterra for its Alternative Make Cheese process used to produce premium Mozzarella on a commercial scale; StretchSense, which has created a sensor for measuring human body deformation and movement; and 14-year-old Ayla Hutchinson, who developed Kindling Cracker – a device used for making wood kindling.
The latest series of zombie horror show The Walking Dead has just kicked off in New Zealand, while over in the US Hyundai has for some time been milking an association with the show to good effect. Its Chop Shop series is offering another crazy-looking armoured vehicle fit to help you survive any zombie attack.
Back when I was a young lad, I went to the supermarket with a couple of my older cousins. They kept throwing jars at me. And I, of course, kept catching them. When I tried to retaliate and threw a jar back at them they, of course, moved aside and left it to smash on the ground, leaving me to deal with an angry manager. So you can imagine the painful memories that came flooding back after seeing NZTA and Clemenger BBDO’s latest anti-drink driving ads, which show a good—although slightly wasteful—way for responsible chaps to say no to another beersie from their mates.
Auckland City-based Animation College has turned its brand into an action hero with its first agency partnership. The 25 year-old organisation worked with Origami to overhaul its logo and introduce a new tagline, ‘the art of emotion’.
Red Bull knows how to milk a stunt. And the Stratos project was one of its biggest. So now it’s released some amazing multi point-of-view footage of the jump that shows Felix Baumgartner spinning like a top as he plummets to Earth at about 800 miles an hour.
Kiwibank has added business functionality to its consumer mobile banking app in an offering that lets users switch between accounts when they’re using mobile banking.
As part of last year’s Battle of the Ad Bands, the winning band, Barnes Catmur & Friends’ Friends Electric, ate the 50 gallons of personalised ice cream and drove the Audi slightly above the speed limit. They were also given a recording session at Neil Finn’s Roundhead Studios and had a music video filmed. So, as the industry gears up for this year’s musical showdown tonight at the Kings Arms, what better time to reveal the fruits of that labour.
Harvey steps up to CEO at Aegis Media, Leon Williams, Emma Mearns and Stuart Falconer make a harmonious new trio at Union, Andrew Fraser takes a trek to market Tourism New Zealand, Golden Hour doco gets golden chance, Media Design School treks to Italy, the sky’s the limit for Cam Wallace at Air New Zealand, Birkby crosses the ditch to work on Fonterra at Colenso, Thomsen becomes head of digital production at DraftFCB and ActionActors gets ready for Australian action.
Canterbury development shop Mogeo – run by a trio that came together shortly after the February 2011 quake – has followed in Ikea’s footsteps with an app similar to one recently released by the European giant to help furniture buyers.
Made Movement is a new US agency that claims to have redefined the ad agency model, is run by ex-Crispin Porter + Bogusky brains Dave Schiff, John Kieselhorst, Scott Prindle and, more recently, Alex Bogusky and focuses solely on promoting American-made products. So can such a model exist in New Zealand? Are we seeing a similar consumer shift to locally made, craft focused and sustainably driven products? And how is this affecting where global brands are going? AUT is giving Kiwi marcomms folk a chance to hear Made’s creative chief Dave Schiff answer those questions with a free live-streamed event on Friday 18 October.
In the hyperbolic arms race that is advertising and marketing, this ad for Palmolive Ayurituel—and the ‘innovation’ itself—is right up there as one of the worst we’ve seen. As if the petro-chemicals used in such products weren’t bad enough, we also have to listen to lines like “this isn’t your shower, this is your sanctuary”, see corporates co-opting spiritualism and put up with the yet another example of the nude-but-sneakily-not-showing-any-naughty-bits shower scenes featuring a woman who’s enjoying her shower way too much. Excuse us as we scrub ourselves down—with lemon juice and white vinegar.
Yellow has launched a new mass advertising campaign – the first in four years – to help Kiwis find what they’re looking for, no matter what platform they use.
Most Kiwis see local body politics as largely irrelevant, so didn’t bother participating in the recent local body elections. But local issues are relevant, so if there’s anything that can be done to increase participation beyond specialist interest groups, egotists, gravy train politicians and cronies, we should pursue it, says Strahan Wallis.
Kathmandu is responding to growing use of its site on mobile devices with its first website optimised for those devices. Online sales make up four percent of sales across the retail group and in its 2013 financial year presentation it said online sales had grown 55 percent year on year.
