Get the latest direct to your inbox twice a week. Sign up today.
News
We demand a recount
By

An eagle-eyed, schadenfreude-loving reader sent us this house ad promoting APN’s special recruitment feature, Career14. Can you spot the issue?

News
‘A teaser for the trailer for the beer ad that would have changed the world of beer ads’
By

Advertisers releasing teaser spots for their Super Bowl ads could be seen by some as prime evidence that The Rapture will soon be upon us and it’s likely the Four Horsemen of the Apocalypse will be coming for those in this industry first. Thankfully, Newcastle Brown Ale is here to be the voice of reason—and, in its quintessential ‘No Bollocks’ style, skewer the marketing tactics of other brands—by creating a hypothetical ad for the S**** B***.

News
Bauer gets the go ahead for NZ Mags acquisition—UPDATED
By

Bauer Media has, as most expected, been given Commerce Commission approval to proceed with its purchase of APN magazine titles the NZ Listener, NZ Woman’s Weekly, Simply You, Simply You Living and Creme. Updated with more comments from chief executive Paul Dykzeul.

News
Marketers also have souls
By

In the words of Chuck Palahniuk’s Tyler Durden in Fight Club, “advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don’t need.” And while this remains true for the most part, there are times when advertisers also use their skills to encourage people to make the world a better place.

News
Rugby News changes hands
By

Media Titles Group has sold its holding in Rugby News to Mark Calverley of Auckland in a move that sees the six directors, which comprised the largely Australian-based group, relinquishing their control of the publication.

News
NZ the star as Cisco shows connected world
By

Cisco has marked its Tomorrow Starts Here campaign with a TVC about the internet of things, shot in New Zealand. The ad shows some of Auckland’s best sides and the possibility and reality of internet-connected devices making our lives easier.

News
The worst of the web
By

Web company Squarespace is tapping into Superbowl hype with a trailer that shows us everything that’s wrong with the internet. That includes too many things to squeeze into 15 seconds, but Squarespace has managed to get in epic fails, cheesy contests and online dating.

News
Google hearts music
By

Google’s new TVC for its entertainment store Google Play is a celebration of everything related to the heart — and alert viewers will notice a quick grab of Kiwi songstress Lorde among the artists gracing the service’s play arrow icon.

News
RaboDirect pens new Seven Sharp deal
By

On 27 January a new-look Seven Sharp will see Mike Hosking and Toni Street joining the sole survivor of last year’s Christmas shuffle, Jesse Mulligan, as they take to Kiwi televisions for the first time. But Mulligan isn’t the only one returning to the Seven Sharp fray, because TVNZ has also announced that RaboDirect, the online bank, has re-signed its sponsorship agreement with the show.

News
DraftFCB drops Sony MP3 player into water — UPDATED
By

Rather than adopting the shock-inspired approach, DraftFCB has instead chosen to use a PR stunt to show off the utility of the new Sony waterproof MP3 player. The Auckland-based agency dropped the product into a bottle of water and then placed it in vending machines located in areas where the target market would be likely to pass them.

Movings & Shakings
Movings/Shakings: 21 January
By

Changes at Saatchi & Saatchi, Tourism Malaysia, Fairfax, The Edge and Hanmer Springs, new business for Sputnik and Pead PR, Fonterra’s rumoured new sponsorship, RIP Richard Clark, kudos for Belowtheline and Award School returns.

News
Battle of the food formats: TVNZ changes tack, MediaWorks looks for a slice
By

For most New Zealanders, there’s been a high rate of food consumption over the past few months. And the nation’s broadcasters are hoping there will be plenty of food-related TV consumed this year as well, with TVNZ’s MasterChef NZ making a few changes to its format and MediaWorks hoping for big things with its new show The Great Food Race.

News
From blog to brand: Jamie Frater (Listverse)
By

In a new series, we talk to Kiwi keyboard tappers that have managed to shift from the personal realm of blogging to create online media brands that are widely read (and in some cases profitable). In the first segment, we chat to Jamie Frater, the founder of Listverse.

News
Ad flashback: Otago Daily Times 1900
By

A look back at the advertising published in the 2 January 1900 edition of the Otago Daily Times provides a glimpse at the cost of living, the advertising standards and the creative motivations that pervaded the early 20th century.

1 496 497 498 499 500 698