Eric Rowe’s not just being pedantic when he tells people they shouldn’t be careless with the term page impression. That’s because he’s seen marketers waste millions due to misunderstanding.
Call of Duty’s trailer for its Ghosts Onslaught content pack starts as every person’s nightmare with kidnapping, but ends with the gamer’s dream of time to satisfy their addiction without interruption.
Squarespace has followed its Superbowl trailer with the full clip of A Better Web Awaits, but the lasting memory is an extended version of everything that’s wrong with cyberspace.
More than 180,000 visitors have signed up for Seek’s Facebook contest, a twist on the dated genre of the inspirational poster. The Reinspiration Project asks entrants to make new versions for the social channel instead of the office wall.
Sky, Vend and TVNZ each leave a memorable imprint on another week in adland.
Changes at MediaWorks Radio, Saatchi & Saatchi, GrabOne, Reckitt-Benckiser, Pfizer, The Pond, Bauer, Thick as Thieves and Marine Vouchers.
By tapping into a marketing budget that other companies could only dream of, Old Spice has launched a series of nine websites dedicated to fake (and unavoidably uncool) products. But instead of actually sending the products to those who attempt to purchase them, Old Spice commissions the services of the bare-chested one to conduct an ‘internetavention’ to encourage buyers to stop making stupid decisions.
In order to encourage prospective pet owners to consider adopting abandoned dogs, Costa Rica-based dog rescue centre Territorio de los Zagautes commissioned the creation of a campaign that highlighted the uniqueness of mixed breeds.
The old Auckland City Council workshops are now home to a much groovier bunch of tenants: ad agency Y&R. Here’s how artist Jason Dempsey overhauled the space.
The Outdoor Media Association of New Zealand (OMANZ) today announced a fourth quarter revenue total of $18,659,878, up 1.3 percent from the same time last year. This figure brought the revenue total for 2013 to $66,455,096, which OMANZ says is a 13 percent increase from 2012.
SodaStream is no stranger to controversy—and, in quintessential challenger brand style, no stranger to directly confronting the big drinks companies it competes against. It had its first major brand ad pulled in the UK for being “too disparaging towards soda manufacturers” and its Super Bowl spot from last year was rejected by CBS because it showed truck drivers in clothing featuring Pepsi and Coke logos (in the end, it ran a tweaked version of the UK ad). There’s obviously a fair bit of PR value in having your ad banned from the Super Bowl (and these banned ads often live on in the online world) and, surprise surprise, this year SodaStream’s ad featuring ambassador Scarlett Johansson, who utters the the line ‘sorry, Coke and Pepsi’, has also been knocked back.
In the spirit of past heretics, ranters and agitators, our resident angry outsider Claxton tells you what’s getting his goat about this industry.
Telecom is catering for growing data use as Kiwis report live from big summer events and hotspots. And they find uploads and downloads are growing in parallel, with faster networks allowing the trade of richer content.
Adshel has unveiled a new summer appeal poster based on Colenso BBDO’s idea that won the Creative Challenge in 2012. The new poster was initially meant to employ DraftFCB’s winning concept from last year’s competition, but the agency could not complete the poster in time for the summer appeal. Fortunately, Running with Scissors (the agency that currently holds the Surf Life Saving account) stepped in to update Colenso’s concept.
Porter Novelli says it has a high profile candidate on the shortlist to replace Carolyn Kerr, who will depart the agency to join former MD Jane Sweeney’s new venture in March. Sweeney hopes to recruit as many as three more staff by launch.
Media spend figures from Standard Media Index (SMI), which launched in the New Zealand market last year, show a five percent increase in total spend in 2013, with big increases for cinema, digital and radio. So how does that compare to Nielsen’s AIS ad spend figures?
In a new series, we talk to Kiwi keyboard tappers that have managed to shift from the personal realm of blogging to create online media brands that are widely read (and in some cases profitable). In the second segment, we chat to Dan Lake, the founder of Dan News.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
It’s the height of TV promo season, as evidenced by the recent launch of campaigns for The Great Food Race and MasterChef NZ. And, as the major news and current affairs shows return to air for 2013—and one new show announces its arrival—here’s what they’re doing to drum up some interest.
In order to ameliorate cricket’s image as the boring cousin of other sports and make it more accessible to a younger generation, the creative agency True has collaborated with OMD, New Zealand Cricket, ANZ, iHeart Radio, Radio Sport and several Kiwi celebrities to give the sport a new voice through an initiative called the Alternative Commentary Collective (ACC). Updated with cricket and rugby viewership numbers from Nielsen.
An eagle-eyed, schadenfreude-loving reader sent us this house ad promoting APN’s special recruitment feature, Career14. Can you spot the issue?
Advertisers releasing teaser spots for their Super Bowl ads could be seen by some as prime evidence that The Rapture will soon be upon us and it’s likely the Four Horsemen of the Apocalypse will be coming for those in this industry first. Thankfully, Newcastle Brown Ale is here to be the voice of reason—and, in its quintessential ‘No Bollocks’ style, skewer the marketing tactics of other brands—by creating a hypothetical ad for the S**** B***.
Bauer Media has, as most expected, been given Commerce Commission approval to proceed with its purchase of APN magazine titles the NZ Listener, NZ Woman’s Weekly, Simply You, Simply You Living and Creme. Updated with more comments from chief executive Paul Dykzeul.
In the words of Chuck Palahniuk’s Tyler Durden in Fight Club, “advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don’t need.” And while this remains true for the most part, there are times when advertisers also use their skills to encourage people to make the world a better place.
Online video is a big feature of the 2104 season campaign developed for the New Zealand Symphony Orchestra by its agency The Church. The campaign stars the orchestra’s first app and a new microsite.
Media Titles Group has sold its holding in Rugby News to Mark Calverley of Auckland in a move that sees the six directors, which comprised the largely Australian-based group, relinquishing their control of the publication.
Beer and reptiles might not have much in common, but Carl Vasta, founder and owner of Tuatara, one of the country’s most successful craft beer brands, has combined these two things to great effect.
Mobile device owners are worth marketers’ attention when it comes to promoting messages through outdoor advertising, according to new research from Roy Morgan.
Cisco has marked its Tomorrow Starts Here campaign with a TVC about the internet of things, shot in New Zealand. The ad shows some of Auckland’s best sides and the possibility and reality of internet-connected devices making our lives easier.
Generally speaking, humans try to steer clear of anything related to exploding number twos. But TVNZ has fully embraced them in a series of new channel idents for TV2 via Blacksand.