Monteith’s new augmented reality app designed to show consumers how they can match beer, cider and meat dishes, was part of a wider campaign that brought a hunting experience to downtown Auckland. And it’s a chance for the brand to attract new people to its category.
Facebook has challenged Kiwi creatives to come up with a three month campaign that makes the most of the social network’s native functionality. That means looking past apps to newsfeed posts rich with imagery and video, according to the brief.
AJ Park patent specialists Anton Blijlevens and Jillian Lim touch on some of interesting patents to look out for, including an e-Ink screen on the back of your phone, a free ride from Google and making the connection for convertible heels.
Guy Williams has literally become the (disembodied) face of responsible drinking in New Zealand as part the second stage of DraftFCB’s ‘Say Yeah, Nah’ campaign from last year. Updated with comments from Guy Williams on why he decided to participate in the campaign.
Former Guardian interactive editor Jonathan Richards has entered a shiny new world of storytelling at Google’s Creative Lab in Sydney. But he warns ad industry members that they ignore traditional techniques and media at their peril.
After serving as the managing director of Y&R NZ for fewer than two years, James Hurman is set to bid farewell to the agency.
If Pizza Hut has its way, it might not to be too long before you’re using an interactive touchscreen table to make up and order your food. And if your wait proves too long, a list of games is also on the menu.
B Magazine, a partnership between Clanmouse and Bronwyn Williams, is offering iPad users the chance to buy products within its virtual pages. Clanmouse says it’s a model that seeks to bridge the gap between advertising, retail and publishing.
Following a competitive pitch involving two other agencies, Carat has been awarded the media planning and buying business for Barfoot & Thompson. But that silver lining comes with a fairly big cloud, because Dick Smith has left the Carat building.
The ‘Spark Should’ page Telecom set up to take feedback on its name change later this year has seen customers complaining about a range of product and service issues as well as the new brand. The company says the page could become a permanent feedback mechanism.
For the third year in a row, Roy Morgan handed out awards to 24 Kiwi businesses that showed the highest levels of customer satisfaction, when measured against its annual survey of over 12,000 New Zealanders.
Facebook’s new online video series recognises the fact that more and more we’re organising our gatherings using social networks. Facebook conversations result in some surprising meetups in the clips, like using a couch to ski down a slope.
A Kiwi DJ is among the lineup of ambassadors with strong social media presences tapped by Contiki to show off possiblities for the big OE. The #noregrets Adventure Challenge has a contest each week for the target audience of 18-35 year olds thinking about travel destinations.
Increasingly the things we need to see are seen on screens of all sizes. Samsung has recognised this with a TVC that manages to cram in a huge array of tech, including the recently released Galaxy S5 and its ultra-thin screen TV.
House of Travel has launched an iPhone and Android app in collaboration with developer Satellite Media. The app gives existing customers access to their itinerary and a virtual version of their travel consultant with support via their mobile phone.
If Ellen de Generes can break Twitter with her celebrity selfie, maybe you can do the same with a new site that lets you puts your mug alongside the stars. Or you could just try going viral with the Official Grumpy Cat take on the famous snap.
Changes at DDB, Carat, ASB, Snakk, Nielsen, Auckland Airport, Darkhorse and Provoke.
The recent Warriors campaign was all about the fans—and the emotional rollercoaster they ride every year. The wider Super Rugby competition has embraced the fans too with its Play Your Part campaign. And the Blues and its agency Big have also tapped into that supporter-focused sentiment with Join the Game.
British artist Willard Wigan, who is renowned for his tiny sculptures, ventured to New Zealand recently as part of ANZ’s latest campaign. And this clip from TBWA\ and Kontent looks at what he got up to.
Contact Energy has added a bit of playfulness to its power of late, with lights in Wellington’s cable car tunnel and a Twitter competition to decide the winner of the People’s Choice Award at the Fringe Festival. And that attitude seems to be in keeping with its playful new brand identity, which was created by Wellington’s Designworks and San Francisco-based type designer Jessica Hische.
In this series, we talk to Kiwi keyboard tappers that have managed to shift from the personal realm of blogging to create online media brands that are widely read (and in some cases profitable). In this segment, we chat to Cameron Slater, the founder of Whaleoil.
Andrew McNally, New Zealand Herald’s group advertising director, died unexpectedly in June last year. But his legacy will live on, not only because of the acknowledgment he has recently received by having his name attached to the trophy that will be given to the winner of APN’s Advertising Challenge, but also with the establishment of the inaugural APN McNally Classic, a charity fishing tournament that aims to raise funds for men’s health. And entries are now open.
It’s not generally in the nature of those who work in this industry to stay under the radar. But that’s what Post Creative has purposefully done since it opened its doors in 2011. Now, with ex-DraftFCB and Ogilvy bod Matt Simpkins coming on board as a replacement for co-founder Adam Bryce and the ribbon recently cut on a new office in Auckland’s Freeman’s Bay, the team thought it was about time they stuck their heads above the parapet, showed off some work and explained their model.
It isn’t uncommon for radio broadcasters to give away complimentary concert tickets to listeners, but the way The Rock is going about it is pretty hilarious. As part of its online promotion titled ‘Don’t be at James Blunt,’ The Rock is inviting listeners to share their dislike of the troubadour to stand a chance of winning a ticket to see a “real rock show” outside the country on the same night that Blunt is set to perform on Kiwi shores.
As part of its strategic insights related to the marketing industry, Getty Images recently released an article by Catherine Toole, the chairman of Sticky Content, that discusses how the increasing popularity of content marketing is making brands look more like publishers.
Restructures among the big publishers have been fairly common in recent times and, following Bauer’s purchase of the NZ Magazines portfolio, APN has embarked on another one, with its Pacific Magazines titles New Idea, Girlfriend and That’s Life now trading alongside the New Zealand Herald’s Newspaper Inserted Magazine (NIMs) portfolio.
A brief look at how advertisers are using guilt to encourage parents to put the nicotine sticks down.
TVNZ is having a fairly rough time of it at the moment in terms of PR, with the Shane Taurima saga, the fake abuse own goal, Brian Edwards’ attack on Fair Go and, adding salt into its wounds, even a bit of a slap from overseas with calls from an ex-head of TVNZ telling the BBC not to replicate New Zealand’s public broadcasting model. But, according to its half-year earnings report, the finances aren’t looking too bad at the state broadcaster, with a net profit after tax of $20.8 million for the six months to 31 December, up 47 percent on the same period last year. Plus: TVNZ’s disappearing Igloo?
In an effort to counter the chilly mornings, dew-covered cars and dusty TV blankets that typify the start of autumn, Coca-Cola Amatil has launched a new campaign via Saatchi & Saatchi New Zealand that gives Kiwis a way to hold onto the summer feeling for a little longer.
