
In its first piece of work for World Vision since winning the not-for-profit’s account at the end of last year, Sugar & Partners has released a new campaign that enables Kiwis to contribute capital to the entrepreneurial endeavours of people living in disadvantaged circumstances throughout the world. Launched via a series of billboards that pose the question ‘What if the next Richard Branson, [Mark Zuckerberg, Larry Ellison or Trelise Cooper] couldn’t afford to start up his [or her] business?’, the campaign serves to remind viewers that even the most successful people needed that initial investment to get their ideas off the ground.