In an effort to maximise exposure of the fact that statistics collated by ACARS indicated that it was the nation’s most punctual domestic airline in 2013, Jetstar last week hosted an online game that gave players a chance to win $200 flight vouchers. PLUS: see the self-deprecating ad that Jetstar has released featuring the voice of 7 Days comedian Jeremy Elwood.

Some say that print is dead, but maybe advertisers just need to start using the medium in new, more creative ways? And no, we are not talking about QR codes or even any kind of clever digital tie-in.

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

Vodafone is making sure it doesn’t miss out on its share of sales of Samsung’s latest generation Galaxy smartphone, the S5, with a hint of gold fever. It negotiated to offer the gold variant of the device and is putting up a bunch of swag to enthusiasts who can’t resist being first to get the new tech.

Auckland Transport has rolled out the superlatives in a campaign for its new range of electric trains, which will start running in the Super City from 28 April. Developed by creative agency Work Communications in conjunction the production company Useful Films, the ‘Smarter, Better, Quieter’ campaign gives New Zealanders a sneak peek at the culmination of the $500 million project to electrify the city’s rail system.

Creativity is all-important in this industry. But it’s also messy and difficult, as this simple yet quite accurate diagram shows.

Sadly, a lot of the time content marketing is terrible. Marketers trying their damnedest to make something that will ‘go viral’ often miss the mark by a long shot. But when a brand gets it right, it’s awesome.

Back in the day, giving up food or money was the ultimate sacrifice for a cause. But in an age when parents punish their children by taking away electronic devices, ASB is taking social media use away from its most avid team member for a week to help its sponsor organisation St John.

There are plenty of songs that take the piss out of social media (one of the best in this category is College Humour’s ‘Look at this Instagram’). But you know what there aren’t enough of? Serious songs about social media marketing, like this one, which was performed at a conference and made us throw up in our mouths.

Hell is getting set to launch its new smoked rabbit pizza, just in time for Easter. And, like many companies launching new products, it sent out a goodie bag to selected media to draw attention to it. But, unlike many companies launching a new product—and in quintessentially controversial Hell fashion—it also included this unusual ceramic toy.

When a company grows its revenue 1116 percent in three years it’s obviously young. But software developer Alphero is wise beyond its years thanks to co-founders Caroline Dewe and Kostia Shinderman, well used to specialising at the big end of town.

Trade Me is touting the transformation of its clothing category into a more fully fledged e-commerce experience as an opportunity for Kiwi retailers to go omni-channel. The company began the process of transformation late last year to allow greater customisation and recommendation and to target big labels users couldn’t find on the site.

Yahoo has brought back the Digital Stars programme, which recognises the work of up and coming digital media planners and buyers. This year it’s partnered with Yahoo7 in Australia and is offering two winners a trip to Mumbrella 360 in Sydney.

There’s method in Amazon’s madness as it breaks into the streaming media market, if the new TVC for Amazon Fire TV is anything to go by. The madness is the star courtesy of crazy specialist actor Gary Busey, who in talking to inanimate objects shows the value of a voice search feature that actually listens.

Nissan is using its 80th birthday celebrations with a very techy promotion to pay homage to owners of its vehicles who find it hard to part with their steeds in favour of a new model. ‘Love stories’ between owners and their cars can be shared on a new website or social media and some families even get a 3D printed model of the family with their old vehicle when a new one is delivered.

The burger selfie trend, or food selfies in general for that matter, are a strange reflection of the smartphone era. But while the trend is hot Carl’s Jr in the US is grabbing a bite of the action ahead of the latest X Men movie release, Days of Future Past.