
Swedish car manufacturer Volvo has appointed Republik to its media and creative account, and this move will see the agency part ways with Peugeot after 10 years.
Swedish car manufacturer Volvo has appointed Republik to its media and creative account, and this move will see the agency part ways with Peugeot after 10 years.
Many of those who drove to work at the right time on 14 July claim to have found the Kiwi roads free of the traffic jams that usually typify the morning commute. This fortunate state of the road was largely attributable due to the nation’s universities and schools being closed for the winter break, but the fact that 419,000 people (according to Nielsen TAM) tuned in to TV One to watch Germany take on Argentina in the final of the World Cup definitely also played a part.
ASB, McDonald’s and a double from Air New Zealand lift the cup this week.
Facebook has revealed a series of insights on how the Kiwi political parties are doing in the lead up to the 2014 general election. And given that 1.8 million Kiwis log in to Facebook on a daily basis and that ‘election’ was the second-most commonly used phrase on the site in 2013 (only bettered by Pope Francis), the social media channel is becoming an increasingly important space for politicians to share their policies—or general vitriol—with potential voters.
While drones are being used for nefarious purposes in warzones, they’re being put to good use elsewhere, as a clip posted on Al Brown’s Facebook page shows.
This week Ian Thorpe revealed he was gay in an interview with Michael Parkinson. A few months back, Michael Sam and Jason Collins became the first openly gay men to be drafted into the NFL and NBA respectively. And New Zealand and many other nations have legalised gay marriage. So progress is certainly being made in the area of gay rights, at least in the developed world. But there’s still a long way to go. And as John Browne’s book The Glass Closet, ASB’s response to Thorpe’s news and OUTLine’s 100% OK campaign show, the business community can lead the way.
In the 80s, after the rest of the world turned its back on David Hasselhoff, the German fans stuck with their bare-chested man. And although his slow-motion running along the beach and his talking car do play a part in this fame, it is in fact his singing career that has made him a staple on television screens in the country in the latter parts of the decade.
Recently, a chatbot called Eugene Goostman is thought to have passed the Turing test by convincing a few people it was a 13-year-old boy (RadioLab discussed the issue of talking to machines in a great podcast a few years back). And as artificial intelligence continues to develop, human-android interactions will become an increasingly common—and perhaps problematic—occurrence. But even if they have our sentience, they can never have our smell. Unless …
Marketers have more access to information and research about their customers than ever before. And more than ever they’re relying on it (and only it) to make decisions. But that’s risky, says Todd McLeay.
As Damon Stapleton wrote recently, the idea is the gift, the award is the wrapping paper. His employer, DDB Group, shares this philosophy and, in a rather earnest video that showcases some of the best ads ever made, it gives ‘the idea catchers’ a pat on the back and attempts to prove Bernbach’s quote about creativity being the most powerful force in business correct.
To commemorate the return of the Pretzel Bun, Wendy’s commissioned the Boyz II Men trio to give a smooth and sonorous rendition of the tweets sent in by fans of the hybrid burger.
ASB has launched a new campaign via Saatchi & Saatchi to draw attention to its GetWise initiative, which has been created to educate kids on how to be smarter with money. In the new 60-second spot called ‘Creating cash-clever Kiwis’, a series of adorable kids are depicted giving imaginative answers to questions about money. Then, once the kids have had their say, a narrator interjects saying that ‘kids have some funny ideas about money’ before prompting viewers to visit the GetWise section of the website.
FCB has been running like a dream in recent years, and so has its media arm FCB Media, with four best in shows in the past five years at the Media Awards/The Beacons, a few big clients added to its roster and its integrated offering proving to be a major point of difference. But the world has changed and FCB Media has recently changed its structure to better suit it, with the skills of the digital department now being distributed more broadly across the agency. Managing director Derek Lindsay talks about its philosophy, adding value to clients’ businesses and addressing some of the perception problems media agencies currently face.
Entries are now open for the 2014 Newspaper Advertising Awards, with the usual prize of $10,000 for Newspaper Ad of the Year. Last year, DDB won it with its YWCA advertisement promoting equal pay for women with the headline “from now until the end of the year, women will work for free”. This year, there’s a thousand-dollar media lunch on offer too.
Andrew Lewis thinks that despite 50 years of research, practice, learning and refinement, we are still pretty rubbish at creating great brands that genuinely connect with people. And he thinks the secret to rectifying this might lie in the teachings of Stanislavski.
Back in the day, StopPress used to be an insert in the monthly NZ Marketing magazine until we put it online in 2009. Since then, the son has started eating the father and, like many publishers, a lot of the action has been online, which isn’t entirely surprising given the digitally-savvy sector we cover. We publish columns and some other content from the magazine on StopPress from time to time but, as the site was developed for news and short, snappy pieces, it wasn’t really suited to displaying the longer features. But now we’ve launched a new section dedicated to bringing some of that long-form content from the magazine to life online. PLUS: even more gratuitous self-promotion!
Industry happenings at Trade Me, the Herald, MediaWorks, New Zealand Rugby, and BKA Interactive.
C’mon to New Zealand was a film made for Air New Zealand and the New Zealand Tourist and Publicity department for the purpose of showcasing the great things about our country to Australian travel agents.
Beer is renowned for loosening the lips. But it’s not often you see a beer with loose lips of its own.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
For a large number of people in this industry, the idea of Dry July is probably a punishment worse than death. So if you’re in that category, then book yourself some tickets to Dish Drinks, where wine writer and bon vivant Yvonne Lorkin will take you on a journey beyond the well-known red wine varieties of Pinot Noir and Merlot to explore a world of fabulous lesser known red wines, such as Malbec, Cabernet Franc and Tempranillo.
As part of the ‘History Will Be Made’ campaign in the lead up to the Commonwealth Games, Sky TV and DDB have fully customised a container to house an actual running track where punters can measure themselves against past glories.
After 14 years, Vivien Bridgwater has called it day on her career as the general manager of university relations at AUT University. So what has she acheived in that time, why is she leaving and what is she doing next?
From cones on the Sky Tower to golf ball battle cart ads to motion-controlled music to Xbox giveaways for Call of Duty players to V Robbers where gamers could win part of 100K, Frucor has evolved its marketing of the fizzy green stuff to include its audience more and more. And now it’s even asking them to come up with the next campaign.
Global marketing and advertising resource Warc launched the Warc 100 last night, an annual ranking that is “designed to be a benchmark for commercial creativity”. And Colenso BBDO/Proximity featured three times and DDB featured once.
Greenpeace has been nipping at Shell’s heels for years, pulling out everything from fake press releases to sneaky banners at car races to a big emotional ad featuring a homeless polar bear to draw attention to the oil company’s proposed Arctic drilling. Now it’s targeting one of the world’s most-loved brands, Lego, after it signed a deal to create a series of toys for Shell. And it’s flipped the premise of the hugely popular Lego Movie to show that everything is not awesome.
Speaking during the Cannes Lions festival earlier this year, Getty Images founder Jonathan Klein uses a series of iconic images to illustrate the intrinsic potential of an image to move the viewer and how photography can, in fact, play an integral role in shaping the way we see the world.
We speak to Ubiquity’s Nathalie Morris about her team’s philosophies around developing for a changing world, about being number two, and about what exactly you do when you’re the “technical muscle” for a marketing campaign.
Three Mobile’s most recent spot in the UK was one ol’ big sorry. They said sorry fopr the hot dog legs, the plane wings, the sunsets and the #NoFilter instys.