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Look who’s talking

Beer is renowned for loosening the lips. But it’s not often you see a beer with loose lips of its own.

To promote the Shock Top brand, Anomaly Toronto decided to give the brand’s mascot Wedgehead a voice. And it turns out the cheeky citrus chappy, who spends his time wisecracking unsuspecting* customers looking for some booze and laying into his competitors, is quite convincing. 

*maybe

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This post was created by one of the small but mighty StopPress team of journalists. Among their number are: Zahra Shahtahmasebi, Niko Kloeten, Penny Murray and Rachel Tsai. Send your news to [email protected].

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