While Tinder’s main purpose is well-known, a number of brands and agencies are using it in interesting, slightly subversive ways, like increasing dog adoption or raising awareness of women’s issues. Now Jacinda Ardern is embracing the medium—for politics, of course—in a continuation of her Ask Me Anything campaign.

Given that Gatorade has come under significant criticism for selling its high sugar energy drinks to people who don’t necessarily need them, the company has now launched a tongue-in-cheek campaign that depicts a possible step in-store staff could take to ensure that the products are only sold to the right people. Rather than just pandering Gatorade to anyone who enters his store, the clerk in the ads requires customers to be sweaty before agreeing to sell the product to them. And to ensure that no violence ensues on account of the ridiculousness of the request, the campaign also features a series of cameos from NFL greats Peyton Manning and Cam Newton.

On Sunday, 17 August, APN launched ShopViva, a fashion e-commerce collaboration between GrabOne, the third biggest e-commerce platform in New Zealand, and Viva, the New Zealand Herald’s flagship lifestyle magazine. The new venture is based on the premise that readers should be able to purchase the items that are displayed editorially in the popular inserted magazine, which is circulated every Wednesday.

Skinny Mobile’s attempt to draw attention to the supposedly profligate ways of Vodafone has backfired slightly after it was forced to modify its campaign and remove pointed references to Vodafone’s sponsorship of the Warriors.

It’s Madden Season, which apparently turns actor Kevin Hart into a complete psychopath.

The All Blacks are attractive endorsers, and they spruik everything from undies to batteries to deodorant. Hell, even the coach Steve Hansen is the (relatively surprising) face of Kitchen Things. Now Repco has enlisted the services of Cory Jane for its father’s day-related Dad of the Year campaign.

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

The business world is infested with buzzwords, which is why it’s important for comical raps to try and jolt people back into reality and show them just how douchey they sound when using them.

Air New Zealand is crazy about rugby. And, given the number of Aussies that come to New Zealand for the snow, it’s also quite a big fan of skiing. Now, with the help of Host Sydney and Diaries Downunder, it’s combined the two in spectacular fashion as part of its online video campaign ‘Meanwhile in… New Zealand’.

A new anti-obesity campaign released by Children’s Healthcare of Atlanta has gone nuts on the internet for its portrayal of a pair of parents driving their child to an early grave by enabling his poor eating habits. The spot, shot in reverse chronology, moves from a scene of the son in the hospital through various key events that link to the moment. As the narrative progresses, it soon becomes evident that the parents have been integrally involved in not only creating the son’s bad eating habits but also in facilitating them.

In moves parallel to Nextdoor in the US, Kiwi private neighbourhood website Neighbourly is shacking up with councils. Last month it signed an agreement with Rotorua District Council to be an official communications platform to complement existing channels, and Neighbourly says it’s in discussion with a further 26 around New Zealand.

While Apple is busy showing off some of the esoteric ways you can use its smartphone, downloading an app that could make fart sounds is, for many, still one of the most attractive features of this technology. And Beat Bowel Cancer Aotearoa (BBCA) and Whybin\TBWA have decided to embrace the entertainment value of anal whisperings with bumsarefullofsurprises.org.nz, a website that lets the public add fart sounds to any YouTube video.

Vodafone has collaborated with Image Centre-owned* digital media agency Ngage and APN Outdoor to launch a series of interactive LED billboards that members of the public will be able to engage with via their mobile phones. The content displayed on each of the three billboards, currently on display in Ponsonby, Eden Terrace and Parnell, is delivered in real time via Vodafone’s machine-to-machine technology, which negates the need for additional cabling and infrastructure.

Mobile development company Sush Mobile kicked off in 2008 and quickly gained a solid reputation for its various apps and solutions. And just six years later it has been bought by Asia Pacific financial tech company Finzsoft for $1.9 million.