The name ‘Teahupo’o’, which was given to the Tahitian surfbreak widely considered one of the heaviest in the world, roughly translates to English as ‘to sever the head’ or ‘place of skulls’—and for good reason. Since 2000, there have been five recorded surfer deaths, and countless others have been dragged across the razor sharp reef that lies under just a few feet of water. And despite the risks involved, Visa sent surfer Kolohe Andino into the barrel armed with a mobile phone and a Go Pro camera in an effort to show viewers how easy it is to order pizza through its mobile platform.

Given that most of us are ill-equipped to taste the intricacies that go into a sip of wine, US-based Union Wine Company has decided to mock the wine snobs that turn their noses up at anything that doesn’t come out of the finest bottle. Over the course of four spots, a variety of characters share their largely vacuous insights, littered with sommelier vernacular, on the drink they are holding. Although some of the spots do tend to be a bit long-winded, they serve as a great reminder as to why we should always be suspicious in the company of people who use the words ‘notes’ or ‘tones’ to describe anything other than music.

Old, fat, black, female, gay, disabled. Coming to a marketing campaign (quite) near you. And if the guys from Getty Images are right, your customers will love the diversity.

When Annie Baxter, Google’s comms manager for Australia and New Zealand, started at the tech behemoth in 2008, there was no Chrome, no Android, no hardware, and no Google Play. So she’s had to learn as she’s gone along. And she’s loving it.

The internet loves cats. Cats love treats. Here’s an ad the combines both these things.

Freedom Furniture has given consumers the ability to see what a new piece of furniture would look like in their house with a brand new app.

Georgie Pie is working to claim back its place in the hearts of Kiwis of all ages, and one way to do this is partnering up with 7 Days, in Georgie Pie’s first sponsorship since it relaunched. MediaWorks Integration has been working with OMD and Georgie Pie on a campaign to get a budding comedian to join the 7 Days panel, as the ‘Georgie Pie Comedy Apprentice’.

Not-for-profit organisation the Haven Night Shelter has launched the Street Store, a campaign that gives the homeless an opportunity to select from items that have been donated by those who are more privileged.

In an effort to modernise the way dairies are used to deliver promotional messages, Hypermedia Group has announced a new initiative called The Dairy Network, which will see digital advertising screens installed at the point of sale in more than 200 dairies across the country.

Since 2008, Gianpaolo Grazioli, the owner of Auckland’s haute ice cream store Giapo, has combined experimental flair with culinary mastery to establish one of the most well-known ice cream stores in New Zealand. So what does it take to get Kiwis queuing for a frozen dessert all the way through winter?

The proliferation of digital technology has introduced countless features and applications. And with this progress has come a new vocabulary to describe everything that these digital innovations bring to the table. So, for the launch of its latest catalogue, Ikea has unveiled arguably the most ground-breaking innovation to hit coffee tables: the bookbook. At first glance, it might seem like nothing more than a print edition of the fancy furniture store’s annual catalogue, and this would be correct. It is simply a book. But in describing the latest edition in an over two-minute video, Ikea uses language that would be more suited to the latest rendering of the iPhone.

Following on from a global rollout at the end of last year, Yahoo New Zealand’s homepage too has relaunched in the new format, with personalised content for New Zealand users and sweet new functionality for advertisers.

PETA never shies away from controversy to get its point across—an approach that has even seen the organisation launch a porn site, in an effort to show that animals and humans share some body parts. And while the organisation’s latest campaign does include POV camera angles, it isn’t quite as salacious as what was done before.

Back in July, Canada-based Milk West, a dairy partnership consisting of Alberta Milk, BC Dairy Association, Dairy Farmers of Manitoba and SaskMilk, launched a bizarre YouTube-based campaign via DDB that featured a series of characters in a range of awkward situations. When StopPress first covered the story, there were only three episodes loaded onto the Snack Time YouTube channel, but over the last few months an additional six clips have been uploaded. And judging by the number of views, the series seems to be garnering a decent online following.