Movings & Shakings
TMC forms first-ever board to drive regional marketing
The Marketing Club has announced its first-ever board – an ambitious lineup of industry leaders set to shape the future of marketing across Australasia.
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International
Around the World: Petfluencers and poor pitching across the ditch
Media expert Antony Young looks into latest agency research from Australia which has painted a bleak picture of the current pitch environment.
News
Free AF makes its Coachella debut
Through a partnership with LA-based non-alcoholic retailer, The New Bar, Free AF will be the only NZ alcohol free brand at the global festival.
News
Special PR named on Global PR Agency of the Year shortlist
Special PR has been recognised as one of the top seven PR agencies in the entire world – shortlisted for ‘Global PR Agency of the Year’…
Campaigns
DDB Group Aotearoa launches integrated campaign for E-safty
DDB Group Aotearoa has launched a powerful integrated campaign to create ‘The Worst Children’s Library,’ protecting kids from online harm.
News
Canterbury agencies celebrate merger to become MintHC
Christchurch-based agency MintHC officially launches today, marking the culmination of Mint Design’s strategic acquisition of Harvey Cameron.
Campaigns
Tourism Fiji launches new Loloma Hour campaign
Tourism Fiji has launched the Loloma Hour campaign, inviting visitors to make part of their holiday a meaningful environmental and cultural experience.
Campaigns
Specsavers OOH campaign dials up the wit and humour
Specsavers has launched a campaign that brings out the brand’s wit and humor through ambient OOH media across Australia and New Zealand.
Awards
Motion Sickness represents New Zealand at global agency of the year awards
Motion Sickness leads New Zealand agencies at the AOY Global Awards, with Sam Stuchbury the most shortlisted individual globally.
News
Celebrating 10 years of Eyes and Ears
Ten years ago, Eyes and Ears began in a spare room in Auckland – two people, some camera gear, and an appetite for making film and video that mattered.
News
Blockbuster opening weekend for A Minecraft Movie in Aotearoa
After releasing in cinemas across the world last week, A Minecraft Movie has become the highest-grossing video game to film adaptation in Aotearoa.
Opinion
The power of local: Connecting with communities through out of home
There’s one form of advertising that can’t be skipped, that’s embedded where we live and move every day: out of home and in 2025, it’s thriving.
News
TVNZ and Milton Data partner up for co-viewing measurement solution
TVNZ is preparing to launch a first-to-market co-viewing measurement solution, giving advertisers the ability to reach and better measure all viewers.
Movings & Shakings
Anna Magasiva joins Stuff Group as Director of Agency
One of New Zealand’s top agency leaders Anna Magasiva is joining Stuff Group as Director of Agency in May.
Movings & Shakings
Shriyan joins MetService to lead programmatic and ad operations
New Zealand’s national weather authority MetService has appointed Vinay Shriyan as its new Programmatic and Ad Operations Manager.
Media
The Post drops paywall for two days to celebrate anniversary
The Post is dropping its paywall and offering discounted digital subscriptions this week as it celebrates two years since its relaunch.
News
MediaWorks becomes 100% Aussie owned following QMS acquisition
MediaWorks’ long-term partnership with Australian digital outdoor media company QMS has been further strengthened following a stakeholder buyout.
Campaigns
ThinkTV launches mixed media campaign to highlight ‘The TV Advertising Paradox’
ThinkTV has launched ‘The TV Advertising Paradox’ – a campaign highlighting the incredible reach and ROI of television advertising.
Campaigns
New Kiwi Mobile campaign ‘a genuine family affair’
Kiwi Mobile’s new brand ad, via True, tells the story of a little girl nervous about walking to school on her own for the first time. That little girl is the CCO’s daugther.
News
A strategic step forward as WPP acquires InfoSum
Global advertising company WPP has announced its acquisition of data collaboration platform InfoSum, bringing a raft of new marketing solutions to clients.
Awards
Advertising and marketing awards at a glance
Award programmes offer agencies prestigious platforms to showcase their most innovative and impactful campaigns. Here is a quick run-down.
News
Scroll Media celebrates big win partnership with Azerion
European digital advertising and entertainment media platform Azerion has announced a new partnership with digital advertising sales house Scroll Media.
Campaigns
No Ugly brings the world of gut health to life with The Biome Campaign
Kiwi wellness brand No Ugly has brought the gut microbiome to life to show the country that inner beauty truly does begins from within.
Movings & Shakings
Special Wellington welcomes three to the team
Special Wellington has appointed three new staff to its business and design teams, following a recent slew of new business wins in 2024.
News
Mission to find the best pets and vets in Aotearoa
Southern Cross Pet Insurance has launched The Pawsies, awards open for the best dog or cat or vet clinic team in the country.
Movings & Shakings
Stuff Group welcomes senior media strategists to team
Stuff Group has appointed experienced media strategists Jimmy Farrant and Clare Howat to its national direct commercial team.
Movings & Shakings
Droga5 announces promotions across global network
Accenture Song’s Droga5 has announced leadership promotions for Australia, Aotearoa and England, to reinvent the network under global CEO Mark Green.
Opinion
April Fools fun
Kiwi brands embraced 2025’s trend towards playfulness with a bunch of April Fools japes. Zahra Shahtahmasebi rounds up her favourites.
News
Serendipity and a DM: The birth of women’s health platform The Cyclist
It was a serendipitous moment that brought new plaftform, The Cyclist, to life, an educational platform that helps women navigate their reproductive health.
News
Cardrona goes back to cheeky roots with new campaign
Every parent knows – leaving the playground is the hardest part, and this winter it’ll be harder than ever when Cardrona Alpine Resort becomes the biggest ski playground in Aotearoa.