The Post is celebrating its second anniversary as a subscription news site by dropping its paywall.
The news site will be free to access for two days and will also offer discounted digital subscriptions this week.
In their second year, Stuff titles The Post, The Press and Waikato Times have grown their combined audience by 39%. They have also increased their subscriber base by 78% compared to the first year.
The subscriptions sites have achieved impressive growth in just two years, says Stuff Masthead Publishing Managing Director Joanna Norris. Meanwhile, The Post has established itself as a leading news brand for the nation.
“The Post is where movers and shakers across the country turn to for the sharpest political, business and economic news and analysis,” says Norris.
The Post expands Auckland newsroom
“We’ve expanded The Post’s Auckland newsroom with a focus on business reporting, making significant inroads in the Auckland market. Digital subscriptions outside of Wellington now make up 80% of The Post’s audience,” Norris adds.
The growing audience and subscriber base demonstrates New Zealanders’ appetites for high-quality journalism, says The Post Editor Tracy Watkins.
“We’ve got the best political and business journalists and columnists in the country,” she says.
The “free days” are April 7 and 8.
Digital subscriptions will also be on sale at 50 cents a week for 10 weeks or an annual subscription of $99 for the first year.
