Cardrona goes back to cheeky roots with new campaign

Every parent knows – leaving the playground is the hardest part, and this winter it’ll be harder than ever when Cardrona Alpine Resort becomes the biggest ski resort in Aotearoa.

Better known as NZ’s biggest alpine playground, Cardrona is making a 40-year dream a reality by adding 150ha of new chairlift-accessed terrain with the opening of Soho Basin.

Flipping the switch

Harking back to the ski area’s cheeky roots, Cardrona’s latest campaign flips the switch – what if it were the adults making a scene at the end of the day?

Partnering with Wānaka-based creative agency The Beards, Cardrona’s new campaign brings this concept to life in its messy, embarrassing, snotty, and hilarious reality. As New Zealand’s biggest alpine playground closes for the day, three grown adults totally lose their minds, with Kiwi comedian Josh Thomson narrating their despair.

Cardrona’s snowy tantrums will pop up on billboards around New Zealand and in digital placements over the next two months.