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Special PR named on Global PR Agency of the Year shortlist
Special PR has been recognised as one of the top seven PR agencies in the entire world – shortlisted for ‘Global PR Agency of the Year’ by industry publication Campaign UK.
Special PR is named alongside some of the world’s biggest PR agencies – including The Romans (UK), Edelman (Malaysia), Ogilvy (Australia) and FleishmanHillard, Golin and Weber Shandwick (all from the United States).
The winning agency from the top seven will be announced in London on June 12, as part of Campaign’s Global Agency of the Year ceremony.
Standing shoulder to shoulder
Kelly Grindle, Managing Director of Special PR, says, “We might come from the 126th smallest country in the world, but we’re proud to see our agency stand shoulder-to-shoulder with some of the best from around the globe.”
“We’ve always had the belief that PR from the edge of the world can resonate at the centre of the world – and being recognised as a finalist in this ceremony is testament to that.”
Creative highlights
Special PR launched in 2021 in New Zealand as part of Special Group – with a remit to expand PR, influence and activation services.
The agency has grown to encompass a team of 15 in the Auckland office, servicing clients such as Restaurant Brands, DB Breweries, Tourism New Zealand, Moet Hennessy, Jaguar Land Rover and One NZ.
Creative highlights from Special PR in 2024 include the launch of The Gravy Train as part of KFC’s Super Rugby sponsorship, crafting a challenge to The Michelin Guide by creating a restaurant under the stars to promote New Zealand cuisine for Tourism New Zealand, and the launch of The Export Ultra Cold Call Service where Vanilla Ice reminded Kiwi to get their beers out of the freezer for DB Breweries.
Global acclaim
Special PR has also dominated local and regional award shows where it was recognised as ‘PR Agency of the Year’ by the Public Relations Institute of New Zealand, and ‘New Zealand PR Agency of the Year’ by Campaign Asia.
Tony Bradbourne, founder and CEO of Special, adds, “It is the first time ever that a New Zealand PR agency has achieved this level of global acclaim. For a PR agency in New Zealand to be recognised by such a revered and established institution, and go toe-to-toe with some of the biggest PR agencies in the world, is a remarkable achievement.
“A massive congratulations to the team at Special PR, our dedicated partners, and our brave clients. The agency is only just hitting its stride, and I can’t wait to see what 2025 has in store for us.”
