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Specsavers OOH campaign dials up the wit and humour
Specsavers has launched a targeted OOH campaign that brings out the brand’s wit and humor through ambient OOH media across Australia and New Zealand.
The campaign aims to entertain comedy festival attendees, featuring sight and hearing related jokes with a twist on classic punchlines, all while bringing the brand ‘Should’ve gone to Specsavers’ tagline to life.
The jokes focus on funny scenarios that happen when someone hasn’t had their hearing or eyesight checked. Some examples include:
- A man walks into a bar…. “Ouch”. Should’ve gone to Specsavers.
- Why did the chicken cross the road? What chicken? Should’ve gone to Specsavers.
- Knock, knock. Knock, knock knock. KNOCK, KNOCK, KNOCK, KNOCK! Should’ve gone to Specsavers Audiology.
Head of marketing for awareness and consideration Anri McHugh says “It’s simple yet effective, we are excited to bring some laughs to comedy fans outside the shows with our latest campaign.
“The OOH creative will be positioned alongside comedy act posters which brings our brand tagline to life in a fresh and playful way in a contextual environment.
“The campaign is a funny and a gentle reminder to Aussies and Kiwis of all ages to look after their eye and hearing health while also giving them a laugh,” McHugh adds.
“There’s nothing less funny than having to explain a joke,” says head of audiology marketing Steph Barr.
“This campaign is a delightfully witty and contextually relevant reminder that being able to hear clearly helps you get the most out of every moment, including the punchline.
“We also couldn’t be more thrilled to extend our brand tagline to the audiology business,” Barr adds.
TBWA Melbourne creative director Stephanie Gwee says, “writing jokes for Specsavers for national comedy festivals came with one undeniable challenge: comedians can smell fear.
“We had two choices – panic, or keep writing anyway. Thankfully, Specsavers’ well-known and well-loved brand of observational everyday humour gave us the perfect starting point to work from. So we leaned into that and crossed our fingers for a few chuckles along the way.
“Our friends at TBWA came up with a great creative idea just two weeks before the Melbourne Comedy Festival. And we were delighted to help bring it to life in the right places with a targeted OOH campaign,” Gwee adds.
The campaign is live on small format sites and will coincide with comedy festivals in Melbourne, Sydney, Brisbane and Auckland across April and May.
