Since last year, MediaWorks has been on a mission to pull together the disparate departments of the business to offer a fully integrated service across the various available channels. And this will be continued with the launch of Newshub on 1 February.
With Facebook poised to give the world a range of emoticon options, Jacqui Copas ponders whether this poses new social risks
for brands.
Imagine Rocky without ‘Eye of the Tiger’, Apocalypse Now without Wagner, Saturday Night Fever without the Bee Gees’ ‘Stayin’ Alive’. It all looks so good visually might look nice visually, but there’s just something missing. Using this as its premise for a series of idents in the lead up to its soundtrack-themed movie lineup, on-demand platform UPC illustrates that the scene Ghost, Foot Loose and 2001: A Space Odyssey become quite different without their brilliant backtracks.
Bauer confirmed today that Cleo magazine and its associated website will close after the April edition. And the media company has also shifted its distribution from Netlink to Gordon & Gotch. We chat to publisher Brendon Hill and chief executive Paul Dykzeul about these moves.
MediaWorks has announced via a release the appointment of Mark David as chief commercial officer (centre), a position that will see him oversee the commercial remit of the group. This appointment follows on from last year’s unexpected departure of head of revenue Liz Fraser to Air New Zealand, which left an empty seat around the executive table at the media company. In addition to announcing the appointment of David, Weldon also comfirmed that Paul Hancox (previously commercial director – pictured right) has shifted into the vacant group head of revenue role and that Alana O’Neill (with MediaWorks since 2013 – pictured left) has taken a new role as head of the newly merged integration and branded content areas.
AMI Insurance is looking to win over the young’uns with a new campaign challenging the stereotype that younger drivers are reckless behind the wheel.
V has jumped on the 360-degree video bandwagon and created one of its own in a promotional video featuring drifter Cole Armstrong via Augusto.
Following on from the recent controversy regarding Lion’s funding of research conducted by anthropologist Dr Anne Fox, we take a look at whether we can trust research funded by coroporations (or anyone for that matter).
Whittaker’s has come up with a new campaign in support of the flightless rockstars of inhabiting the Kiwi landscape.
RNZ’s long-awaited multi-platform Checkpoint with John Campbell debuted last night, and the show caused so much buzz that RNZ’s website crashed from all the traffic. We chat to RNZ head of content Carol Hirschfield about the teething issues, the benefits of multimedia broadcasting and the overall response of the show.
Look at the credit lists of many of the nation’s major ad campaigns and you’re likely to spot the name Peter van der Fluit underneath those of the creative directors, account managers and directors that also contributed to the creation of the spot.
When life gives you lemons, take them on fun adventures. That’s what a Marlborough schoolgirl did with the lid of a Karma Cola ‘Lemmy’ drink, which she shared on a dedicated Instagram page. Lemmy has been surfing, singing, gone on a safari, cycled and made art, and all this happened with no prompts or knowledge (initially) from Karma Cola; but, as to be expected, the brand is pretty stoked Lemmy’s living the good life.
Last week’s passing of David Bowie revealed how popular the star was across generations, with tributes streamed in on every social media channel.This outpouring of emotion got Bauer’s custom publishing team at Bauer thinking that it presented an opportunity to give local Bowie fans something tangible to remember the legend. And this week, the publisher announced the release of a special magazine filled entirely with rare photography of Bowie taken over the course of his life.
Nielsen has confirmed to StopPress that it will no longer be fielding specific enquiries from journalists on the audience metrics of New Zealand television shows. Instead, the research company will provide a weekly top 20 breakdown of programmes for One, TV2, TV3, Four, Prime and Sky in the 5+ and 25-54 demographics.
Ranga alcoholic ginger beer has a new mascot, in the form of Rangaman, a heroic, undie-donning, red headed, hipster-looking guy who appears in the brand’s latest ad, created largely by students.
Social, not anti-social video, is the future for brands looking to create meaningful relationships with consumers. And Unruly media’s managing director for Australia and New Zealand Lance Traore offers a six-step programme to do just that.
Skinny is giving a new meaning to wireless broadband and hopes New Zealanders will switch to the truly cableless service. The mobile company launched its broadband service below-the-line in December, targeting their pre-existing Skinny Mobile customers but now the general public has become the target market for the new broadband service.
TV3 put on a bit of corporate cheek today, riling up TVNZ over Facebook over its ‘superior’ version of The Bachelor.
SMI’s most recent data on media agency ad spend between July and November again reiterated how valuable hosting the Rugby World Cup was to the industry in 2011. While the November figures for 2015 were at a record high, the full-year figures for last year were still below the amount the industry spent when the tournament took place on local shores.
It’s no secret that women have a long history of being marginalised and misrepresented in advertising. Flick general manager of brand Jessica Venning-Bryan discusses how marketers have a responsibility to move things forward and shares the thinking behind the representation of women in Flick’s latest ad campaign.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
New(ish) kid on the block, Flick Electric, has launched a quirky new campaign highlighting its point of difference from other power companies, which features a few familiar faces.
Another current affairs personality has departed from MediaWorks, with David Farrier confirming via Twitter today that he will be leaving Newsworthy. In contrast to last year’s high profile departure of John Campbell and axing of 3D, the departure of Farrier was not an executive decision but rather a case of him deciding to leave the network of his own volition to focus on other projects.
We’ve all felt that sense of unbridled joy and freedom on holiday and revelled in the escape from soul-crushing reality. And thinking about it now, when most have just returned from their summer break is particularly painful. Well, here’s something to rub your nose in it, because Thomas Cook is focusing on that feeling for a big campaign that was shot by The Sweet Shop’s Mark Albiston and features a shark boy who dances like nobody’s watching.
To celebrate the year that was we asked you to vote for your industry favourites. From ideas, to big balls, to stoushes and moves these are your top picks from 2015.
John Baker looks at whether the over-abundance of content available online might lead to a return to a traditional media approach of prioritising the trusted relationship between reader and content producer.
Henry Oliver enjoys a profanity-laden chat with author Sarah Knight about her new book ‘The Life-Changing Magic of Not Giving a Fuck: How to stop spending time you don’t have doing things you don’t want to do with people you don’t like’, published in New Zealand by Hachette this week.
In a bid to ensure that FIFA players take full advantage of its Ultimate Team playing option, FIFA recently sent comedian Llyod Griffith on journey to seek advice on assembling the best team possible on the game. And the resulting 24-minute webisode is surprisingly entertaining for a clip based entirely on one man’s attempt to play a video game.
Although Homer Simpson is best known for his work as a nuclear safety adviser at the Springfield Nuclear Power Plant, he recently moonlighted as Mr Plow in new ad campaign for YouTube.
