Auckland Transport is inviting Aucklanders to step into the future, with a new campaign (conceptualised by Republik and shot Zoomslide) exploring how the organisation plans to improve the transport system to accommodate Auckland’s rapid growth and make the city more liveable.
Following a marathon meeting with staff today, NZ Herald managing editor Shayne Currie has confirmed that NZME has outlined a proposal to restructure its business yet again. And this time possibly eight roles will be affected by the changes.
Last week we wrote a story on Destination Queenstown’s new campaign via Feast. Shortly afterward, the comments section for the piece became flooded with commenters noting similarities between the campaign’s creative and that of the NZ Olympic Committee’s Rio 2016 campaign through Buffalo & Co. Here’s a quick look at the two campaigns and what each party has to say about the matter.
The Most Interesting Man in the World recently took a one-way trip to Mars, retiring from his position as the mascot of Dos Equis. However, his physical departure from Earth does not mean that legacy has disappeared. As he travelled to the furthest nooks and crannies of the globe he left traces of himself along the way. And now the mere mortals who were fortunate to co-exist with the man of myriad adventures can get their hands on some of the invaluable items that touched his flesh while on earth. A campaign launched by Dos Equis gives competition entrants the opportunity to win some of the items that typified the great man’s time on Earth.
This month, Fisher & Paykel opened its first Experience Centre in Sydney. Henry Oliver went to have a look.
A recent food trend has seen many Kiwi favourites hybridised, in an effort to make the ultimate sweet treat and now Burger Fuel is jumping on the bandwagon with its own savory creation.
The traditional notion of the music industry has been well and truly dumped on its head over the past few years, since music started its march from CD shelves to digital shelves. Yesterday New Zealand’s music revenue results were released, showing just how quick and drastic this change has been, revealing that streaming is well and truly taking over. We caught up with Spotify’s Kate Vale who says New Zealand in particular has embraced streaming with open arms, as one of the highest ‘Premium’ conversion rates of any Spotify market in the world.
BCITO and Brand Spanking have teamed up to raise awareness about the growing labour shortfall in the construction industry Big Brother style. Hoping to highlight career opportunities the industry has to offer, the ‘Not your average shed’ campaign is challenging apprentices to build a shed in the Sylvia Park car park while cameras film every move.
Following news reports of another horrific dog bite in Auckland, Pedigree decided to bring its campaign—originally planned for release later this week—forward by a few days. We chat to the team at Colenso BBDO about why it’s so important for New Zealanders to learn more about dog behaviour.
Despite Uber taking off around the world with an ever expanding network of drivers and passengers, the struggle for women to feel safe on their journey remains an issue.
Graham Medcalf shops around for a few insights on the changing face of shopper marketing in the age of online retail and big data.
The programmatic market is burgeoning and local publishers are aiming to get a cut of the pie through KPEX. Christophe Spencer looks at some of the pros and cons of the offering.
Graham Medcalf shops around for a few insights on the changing face of shopper marketing in the age of online retail and big data.
Modica Group has announced the acquisition of New Zealand’s leading enterprise messaging provider, Run The Red to create the largest New Zealand owned messaging company.
Industry happenings at Whybin\TBWA, Vevo, Bauer and Frucor.
Samsung takes fans onto the stage in a 360-video, shot during The Naked and Famous’s performance at Auckland City Limits last month.
When we last caught up with Attitude Group, which creates documentaries telling the stories of Kiwis living with disabilities in October last year, it had reached 16,000 fans on Facebook, and less than six months later it’s now reached 100,000 followers, quickly growing its audience by spreading its inspiring stories far and wide. We chat to Attitude Group’s Hamish Smith about the $8 trillion disability market, opening corporate doors and misconceptions about people with disabilities.
Griffin’s biscuit bakers have once again joined forces with Tip Top, to surprise bikkie lovers with two new mash ups: Goody Goody Gumdrops Squiggles and Choc Bar Mallow Puffs.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
ComScore vice president for Australia and New Zealand Lachlan Brahe thinks that ComScore’s digital capabilities in terms of ensuring viewability, facilitating brand safety and reducing ad fraud gives the company an edge over research incumbent, Nielsen.
Audi and FCB are the latest to jump on the 360-degree video bandwagon, allowing those who don’t know what it’s like to drive an Audi to hop inside the virtual cockpit of an A4 for a tour of its interior.
Kiwi animal behaviourist Mark Vette, the man behind Sony and FCB’s ‘Octographer’ campaign has risen to new heights. Having already taught dogs how to drive, he figured it was high time he graced them with a captain’s hat and taught them how to fly.
Today Countdown announced it’s rolling out a refresh of its own brand range, as well as introducing a new category to its line up, expecting the massive task to take about two years, with the first hint of the change to be visible on supermarket shelves in May.
An insatiable appetite spanning both the obscure and infamous across all genres helps to stimulate ideas for Jonathan Sagar, principal and creative director of Voice, leading brand development agency.
Industry happenings at New Zealand Woman’s Weekly, True, PledgeMe, Casual Fridays and Ad2one.
The Research Association has rebranded its biannual awards event and opened entries to a more diverse range. The new version of the awards event, now dubbed the RAE Awards (Research Association Effectiveness Awards), will for the first time include entries of not only research but also data and insights projects.
Don’t drink and drive, don’t text and drive and now don’t app when hungry. Or do. Snickers New Zealand has gone down a rather unexpected route for its latest campaign via Colenso BBDO. The chocolate bar brand has made the most out of the amount of time Kiwis spend on their phones by offering free Snickers vouchers under the guise of utterly useless apps, with the idea that people would ‘download’ them because of the brand’s famous tagline — ‘You’re not you when you’re hungry’.
And humans just got even lazier. Dominos has given fast-food a new meaning with the announcement of its latest effort to make pizza ordering easy, a Zero Click app.
Auckland Transport has released the next iteration of its ‘Oi’ campaign, again with agency Work Communications, targeting drivers who get distracted by their phones. This time, a young driver is reminded to keep his eyes on the road by his own subconscious.
