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Activewear, activewear: Air New Zealand staff in their activewear—UPDATED
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Air New Zealand has been pretty active lately, (with ‘active’ being the keyword here) releasing a couple of promotional videos in the lead up to the Hawke’s Bay International Marathon this weekend, with one featuring Air New Zealand flight attendants in their activewear, creating a parody of a parody. The airline has also released a few videos of New Zealand sporting heroes on its dedicated ‘Where to next’ online hub.

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Media experts say NZME-Fairfax merger would make commercial sense
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This morning, Fairfax and NZME verified industry speculation when they confirmed that talks on a potential merger between the pair have commenced. We talk to OMD chief executive Kath Watson, ZenithOptimedia group business director Alex Lawson and IAB chief executive Adrian Pickstock about commercial repercussions of the move.

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Tech Watch: Wendy Thompson on how businesses can go live on Facebook
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There’s a lot going on in the world of social media. Each week new updates see the platforms change and communication habits follow suit. So how can marketers keep up? In a new series we talk to people in the industry about what the updates mean to marketers. This week Wendy Thompson, founder and managing director of Socialites, explains how businesses can go live with Facebook Live.

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Vodafone hits 10 million giveaways through its Fantastic Fridays programme
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It’s hard to deny the sweet temptation of a loyalty programme. But how many people actually buy enough coffees to get a free one or spend enough money to earn a voucher? Vodafone decided not to follow this tack with its Fantastic Fridays programme by making all its customers eligible for a reward and replacing the loyalty card with an app. Now, it’s celebrating 10 million giveaways.

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Fairfax and Microsoft call on a doctor, a scientist, a DJ and other interesting Kiwis to push the Surface Pro 4
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Microsoft is doing a pretty good job of reaching younger people through its marketing. It’s obviously noted that filming an ad of a laptop, slow panning over all of its sexy angles isn’t quite going to cut it anymore, at least not for all audiences. Recently it teamed up with Fairfax for a content partnership called The Change Makers to spruik its Surface Pro 4, which saw it reach out to a younger audience through the stories of New Zealanders-cum-influencers doing great things.

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Who shared the love on Mother’s Day?
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While many Kiwi mums appreciate breakfast in bed, being taken out for a meal, or watching the kids take over the meaning duties, we check out some of the brands that stepped up the game with some creative campaigns for Mother’s Day.

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Should the industry still report ad spend figures? Have your say
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Earlier this year the Advertising Standards Authority announced they would not be releasing the annual advertising revenue figures, making it unclear how much money was spent on advertising last year. At Stoppress we are interested to tap the mood of the market with respect to reporting advertising revenue. Does anyone care and, if so, what should be measured?

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Still a winner: celebrating 25 years of Hubbards
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Following on from Hubbards recent campaign, we thought we’d take a look at where it all started. The origins of Hubbards can be tracked back to a cement mixer called Mlidred, but the brand has grown from these humble beginnings over the last 25 years into a firm favourite on the Kiwi breakfast table.

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Flick shows its comedic spark with some help from Kiwi jesters
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Flick Electric partnered with the NZ International Comedy Festival earlier in the year, and it’s recently launched videos on its Facebook page of New Zealand comedians talking about electricity and offering some great advice, like Wilson Dixon’s ‘tip’ to turn your car headlights on and point the car in the direction of your windows to save on power.

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Bauer gives Beacons attendees a tangible memento
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It’s no secret that media agency folks look forward to the Beacons every year. In many ways, the celebration of great work is the culmination of a year of late nights, impossible deadlines and the daily grind. The only problem is that it’s over in a flash, and the 365-day cycle starts all over again. Well, Bauer has this year developed a bespoke magazine that will let attendees hold onto the moment for a little longer.

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FCB Media dominates the Beacons
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Last night at the Beacon Awards, FCB Media walked away with a total of nine golds and 11 silvers over the course of the night—a tally so big that host Mel Homer joked the agency could play dominoes across the stage with all its trophies. Here’s a rundown of the event.

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Tech Watch: Instagram’s brand developer Sophie Blachford on video in Carousel ads
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There’s a lot going on in the world of media. Each week new updates see platforms change and communication habits follow suit. So how can marketers keep up? In a new series we talk to people in the industry about what the updates mean to marketers. This week we look at how Instagram’s Carousel ads have evolved to increase creative expression through video, a feature New Zealand marketers will be able to use on the platform as of next week.

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Radio survey results: Newstalk ZB still strong, Mai FM takes big leap and MediaWorks hits a milestone as all stations grow
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Yesterday, a picture was widely circulated showing Hilary Barry carrying a box of Moët into the MediaWorks office. And it’s more than likely that other employees at the media company will be taking a few more laps to the local Liquorland today, because nothing provides a better reason for heavy drinking than the release of the radio results. This will also be the case for NZME, which will similarly cracking open a few chilled beverages this evening. But none will be celebrating harder than the Mai FM crew, who had a particularly strong survey.

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Cinema to Go
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Ever started watching a film on a plane but then inconveniently arrived at your destination? Air France has the solution.

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VW dips into the Olympic athlete pool again as it promotes ‘the most powerful GTI of all time’
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Volkswagen has released a new spot via FCB that shows New Zealand hockey captain Simon Child toying with the features of his Golf GTI after arriving to the hockey turf a little early. This spot follows on from VW’s recent pulled ad, which invited criticism for showing unsafe practices. And while the new spot doesn’t show any slipping and falling, it does tread into risky territory by focusing on the speed of the new vehicle.

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