The Cannes Lions festival has kicked off to a good start, with Fonterra Brands and Colenso BBDO picking up the country’s first gold Lion this year for their ‘Anchor X-Ray Casts’ campaign in the ‘Health and Wellness’ category.
We pit two industry heavyweights against each other in a debate on a contentious topic. The first round sees Tangible Media chief executive John Baker taking on Barnes Catmur & Friends Dentsu executive creative director Paul Catmur.
Getty Images’ Jacqueline Bourke identifies six key visual trends that have emerged in 2016 and shows how these are adopted by local and international advertisers.
Clemenger BBDO/Proximity might be considered a traditional agency, but it’s certainly not operating that way. We caught up with the agency’s three leading lights to find out what they’ve been working on, what they think of the industry at the moment and how their NZTA campaigns manage to nail it every time.
Motion Sickness Studio co-founder Sam Stuchbury tells StopPress that he has plans to expand into the lucky country. And that’s not where his ambition ends.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Industry happenings at MKTG, Mango Communications, Saatchi & Saatchi, Tower Insurance, Hunch, Pead PR, Eleven, Purple Sherbet PR, Mighty River Power and Gladeye.
If there’s one organisation that knows how to align ones and zeroes into sexy formations, it’s Resn. And the Wellington-based company’s latest digital effort certainly doesn’t disappoint.
Tourism New Zealand has been shifting more and more of its ad spend to the digital channel over the last five years. And the organisation’s marketing director Andrew Fraser says the approach is working.
V Energy is the latest to get on the healthy lifestyle bandwagon, with the release of V Pure and a new campaign to match. To celebrate the natural beverage, Colenso BBDO has taken the brand in a new direction.
Anchor is the latest brand to get behind New Zealand’s Olympians, in a continuation of its ‘Go Strong’ campaign, by Colenso BBDO, featuring pole vaulter Eliza McCartney and shot putter, and builder, Tom Walsh.
The Co-operative Bank, with Y&R, is celebrating its ‘Happy Rebate Day’ with some trickery, by sneaking money into the pockets of the unsuspecting to draw attention to the 130,000 customers who will get a share of the bank’s $2.1 million rebate.
NZME is tapping into the self-service online vehicle listing market today, by allowing people to advertise their vehicles on driven.co.nz. With the automotive market a crowded place, we see what Trade Me and Autostrader have to say about the latest player.
The New Zealand Fire Service, launched a sobering campaign today via FCB, drawing attention to the importance of having smoke alarms by combining ink and ash from fire destroyed homes to print stories about recent house fires, which are running in newspapers throughout the country.
Drawing teens away from games, social media and digital entertainment to help out around the home is as much as a chore for parents as it is doing the task itself. To help, Samsung, with DDB Stockholm, decided to blend laundry and gaming by creating a laundromat fitted out with gaming stations.
Low-alcohol beers, wines and ciders are growing in popularity, due to a combination of changing drink driving rules, more concern about the health impacts of drinking and changing social attitudes to overt drunkenness. So far there have been a range of approaches used by the booze companies to sell their lower-potency wares, from DB Export’s comical surgeon, to Heineken’s Light Club or Brancott Estate’s Flight. But this bold approach to advertising zero alcohol beer spotted in Nishiki restaurant in Auckland stands out as one of the most creative. As it says: “Looks like a real beer. It’s beery beery yummy!!” They grow up so fast.
DDB chief executive Justin Mowday on the horde of advertising awards shows out there and whether they’re losing their meaning.
When the gods of adland introduced the word ‘programmatic’ to the industry, it was immediately decreed that use of the word in everyday conversation would immediately put all those within earshot to sleep. This obviously makes it quite difficult for those working in the industry to stay awake, while slaving over spreadsheets. Even the most enthusiast programmatic specialist Acquire Online’s programmatic director Zane Furtado admits that it isn’t always easy to keep staff interested. So he came up with a quirky way to keep staff interested.
Church Road Winery, The New Zealand Blood Service, 2degrees and ANZ step up to the podium this week.
With a plethora of platforms in the market, New Zealand’s media climate is experiencing some seismic shifts. Here’s PwC’s latest research on the various platforms and how they are performing in the country.
Haier, with Sherson Willis, is testing the truth behind the saying ‘men are from Mars and women are from Venus’ by watching Urzila Carlson and Pete and Andy tackle household tasks in the ‘#HaierHomeHack series’.
Following this week’s announcement of the appointment of Fleur Head as FCB’s new general manager, we chat caught up with her for a short chat about the last nine years of her career.
Climate change will be the problem of future generations if adults fail to act now, according to a new campaign by the Ontario Government.
Japanese Baseball fans got a fright as two of the country’s most well-known horror characters took to the field to promote the upcoming Sadako vs Kayako, a mash up of The Ring and The Grudge.
Tower Insurance has a new agency for data-driven marketing in Twenty, which, since the beginning of the month, has been working on the insurer’s data, data insights, customer strategy and direct-to-consumer acquisition marketing.
As excitement for the Rio Olympic Games rises while the games draw nearer, so does advertising and sponsorship activity. ANZ recently launched a new spot, via True, featuring New Zealand Olympians, using its long-standing tagline ‘dream big’.
The New Zealand Blood Service has launched a heart-warming campaign for World Blood Donor Day, bringing forward people whose lives have been saved from donated blood to say ‘thank you’ to donors. The launch coincides with the service’s new app, which has been upgraded with a range of new features to make it easier for New Zealanders to give blood.
As Eat My Lunch celebrates one year of giving lunches to schools, founder Lisa King reflects on its achievements and discusses plans to reach more hungry kids.
FCB has appointed Fleur Head to managing director of FCB Auckland from her previous role as head of integration, a position she held for 18 months.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.