Movings & Shakings
Movings / Shakings: 4 July
Industry happenings at TVNZ, Thrive, Designworks, Intelligent Ink, Data Insight, RNZ, BNZ, Clemenger Group and the Herald.
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News
NZ Post moves from Charles Dance to hip hop dance to promote its parcel delivery options
NZ Post and Clemenger BBDO called on hip-hop dancer and choreographer Parris Goebel and her crew of dancers for its new ‘My Parcels, My Way’ campaign, promoting its flexible range of parcel delivery options.
Opinion
Agencies, brands and Brexit
Hunch’s Michael Goldthorpe explains Brexit with an adland analogy, and considers what might happen if one of the biggest agencies suddenly decided to leave a holding company.
Features
Churn baby churn: is high staff turnover hurting the industry?
It’s no secret creatives work hard and like all of us, want to find some fulfilment in their roles. But as time shortens and the workload piles up, that satisfaction is replaced with stress and they want out. Erin McKenzie dives into adland to see what’s going on in agencies and what churn means for the wider industry.
News
Vodafone leads the charge among TVNZ-NZ Marketing Awards finalists
The finalists of this year’s TVNZ-NZ Marketing Awards have been announced after a record number of entries were received. It won’t be long until champagne-filled glasses will once again be clinked together at the Langham, celebrating the best of marketing over the past year.
News
Team behind Hunt for the Wilderpeople lands indie marketing award
Hunt for the Wilderpeople broke box office records with an opening weekend take of over $1.2 million and it has gone on to win critical acclaim across the world. There’s no doubt that the film is a local cinematic pleasure, but sometimes this isn’t enough to secure commercial success. Marketing, or the lack thereof, can often play a major role in whether or not a film succeeds. Fortunately, there was quite a hefty campaign behind this one.
News
The Compendium: 1 July
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
News
Pandora looks to claim a bigger sliver of the in-car stream with Uber partnership
Pandora has announced a new partnership that sees the music-streaming company hitch a ride with Uber. From this week, Pandora will be integrated directly within the Uber driver app, giving drivers the ability to manage their Pandora stations and rides in a single place.
News
Colenso BBDO cleans up at the Caples, takes out Creative Agency of the Year
After a successful week at Cannes nabbing a Grand Prix and a Titanium Lion for ‘Brewtroleum’, Colenso BBDO has now won Creative Agency of the Year 2016 at this year’s Caples Awards, with Clemenger BBDO and Young & Shand also coming away with an award each.
News
‘Sounds like a game changer’: Brendan Boughen pledges to publish a book of technology-themed cartoons
We’ve had a couple of stories recently about the extracurricular creative pursuits of people in the ad industry. So we thought it only fitting to cover those of Brendan Boughen, a Microsoft PR aficionado by day, cartoonist named Jim by night, who’s on the home stretch of his Pledge Me campaign to fund a book of cartoons and writing about people’s obsession with technology.
News
Stuff blows out 16 candles and launches a new campaign to give its audience the feels
The way the word ‘digital’ is thrown about in the media industry suggests it’s a platform still in its early days. And while many brands are still coming to terms with digital capabilities, Stuff is celebrating its 16th birthday. In that time the news provider has built up a monthly audience of two million New Zealanders. Now, coinciding with its birthday, it is putting the focus on the audience, with a refreshed version of its ‘Go Full Spectrum’ campaign via Shine, to remind audiences what it does for them.
Movings & Shakings
Grant Maxwell farewells Y&R after 19 years, takes up a new role at Uprise Digital—UPDATED
After spending five years as Y&R Wellington’s general manager and 19 years at the agency in total, Grant Maxwell has moved over to Uprise Digital to take up the position of client services director, where he started this week.
News
BNZ lets fans claim a piece of the Crusaders’ home turf—UPDATED
With sports teams, we often speak in the possessive, referring to “our team”, “our win” or “our home turf” even though none of those things actually belong to us. Well, BNZ is looking to give the endless stream of possessive phrases some more meaning with a new campaign that allows New Zealanders to claim a piece of the Crusaders’ turf for themselves.
Partner articles
The minds behind the machines
We might be making enormous progress with marketing automation, but we still need humans to operate the robots. StopPress chats to two of FCB’s digital strategists on the challenges of keeping the machines in line.
Opinion
You’ve been socially served
Kiwibank’s Katie Byrne reckons there’s more utility to social media than serving as a delivery channel for GIFs and emojis (although both of these activities do play a part).
News
Five takeaways from Cannes 2016
As another year of Cannes comes to a close, we take a look at some of the key moments of the event.
News
Game of Agencies
When you play the Game of Thrones “you win or you die” and in the ‘Game of Agencies’ “you go big or go home” according to Indian marketing agency Chimp&Z Inc, which has recreated the hit show in an ad agency.
News
Power Farming raises a glass of hoppy goodness to farmers at Fieldays
With Fonterra cutting its payout to farmers, it’s tough times ahead for the rural dwellers. To show its support, Power Farming teamed up with Hamilton agency PAN to create the ‘Pilsner to Paradise’ campaign and bring Fieldays to Hamilton’s CBD in an effort to give something back to farming clients and to provide their salespeople with a fun way of getting to know their clients better.
News
Billboards for Baxter
Phantom Billstickers is taking poetry to the streets to celebrate the late Kiwi poet James K. Baxter’s 90th birthday.
Opinion
‘Are we monkeys or just fools?’ asks Mango’s Claudia Macdonald
In an ever-changing marketing world, Mango Communications’ Claudia Macdonald urges those in the PR industry not to undervalue their profession and to acknowledge the unique perspective they offer.
News
Former ad man Josh Lancaster to unveil first solo exhibition
Former Kiwi adman turned full-time artist, Josh Lancaster, will have an exhibition of his artistic wares at the Smyth Galleries on Auckland’s Jervois Road for three weeks from 28 June.
News
Ads of the week: 28 June
Take a bow Wellington Regional Economic Development Agency, Fly Buys and NZI.
News
Wellington gets poetic with help from ‘minstrel and messenger of love’, Claude Manheart
Wellington Regional Economic Development Agency (WREDA) has launched an interactive tourism campaign to encourage people to visit the city, but they won’t be traveling alone. Visitors to the campaign’s website cab pop the question to their loved ones ‘Will You Welly Me’.
Partner articles
Phantom shines a light on the history of Bacardi
Bacardi launched its ‘Untameable since 1862’ campaign globally at the end of 2013, telling the story of the Bacardi family through generations of obstacles and challenges in Cuba in the wake of the communist revolution. ZenithOptimedia picked Phantom Billstickers to get the brand’s word onto the street, where Phantom ensured the creative would be viewed by as many eyeballs as possible, rain or shine, night or day.
Opinion
How I learned to stop worrying and love the Lion
The Goat Farm founder Vaughn Davis recognises that there are some major problems with Cannes, but he still sees value in the event’s ability to inspire fresh creatives to think differently.
News
New Zealand claims sixth at Cannes, earns bragging rights over Australia
As the final Lions were handed out over the weekend, New Zealand’s total haul of 60 over the course of the event saw the nation finish in sixth position. This result will taste particularly sweet, given that it puts New Zealand one place above our frenemies across the ditch, who only landed 58 Lions.
News
Kiwi agencies win two Titanium Lions
Kiwi agencies have enjoyed a very fruitful period at Cannes, winning Lions across most categories and again reiterating the quality of work that emerges from our small island nation every year. This run of success continued over the weekend, with Kiwi agencies picking up two of the coveted Titanium Lions, which are awarded only to stand out entries.
Opinion
Effective daydreaming: Brian Slade on why objectivity drives creativity
Listening objectively without judgment and arbitrary tinkering creates a perspective that breeds fertile creativity, writes Brian Slade.
News
How many streams does a purchase equate to? Recorded Music NZ thinks it has the answer
The music charts have traditionally been based on sales. But with consumers shifting consumption online, Recorded Music New Zealand has had to change its approach. We talk to Recorded Music chief executive Damian Vaughan about the complex task of fusing two very different data sets. PLUS: why data consolidation is an important issue for the ad industry.
Opinion
Kate Smith on why unconscious bias is bigger than one book
Following advertising consultant and equal rights activist Cindy Gallop’s criticism of James Hurman’s book, local strategist Kate Smith decided to weigh in on the debate. And she reckons unconscious bias runs way deeper than a solitary publication.