In the first of an irregular series of podcasts where we interview an assortment of highly creative, annoyingly successful and sometimes completely mad humans from across the marketing, media and advertising industries, we’ve set the bar pretty high: Bob Hoffman, AKA The Ad Contrarian.
MediaWorks and NZME have both announced partnerships this week in an effort to expand and diversify their audiences. MediaWorks has teamed up with Vevo, while NZME has teamed up with the Chinese Herald.
Mitre 10 celebrates the various owners of its regional stores in its latest set of TVCs. The ads are part of its sponsorship of the Mitre 10 Cup (formerly the National Provincial Championship) and shows rival owners engaging in some lighthearted banter about their favourite rugby teams.
The Warehouse has received a flurry of praise on Facebook after including a wheelchair-using child in its latest catalogue. The image caught the attention of a reader who was moved enough to post it on the retailer’s Facebook page where it has since gathered over 15,000 likes and hundreds of comments.
It was formed through an unlikely alliance forged between four competitors. And now six months in, StopPress discovers KPEX is exceeding expectations and gaining traction in the rapidly expanding digital market.
New Zealand’s biggest loyalty scheme, Fly Buys has given its well-recognised catalogue a face-lift, courtesy of Tangible Media, turning the flyer-fashioned publication into a classy magazine.
It appears the end to the Pokemon Go craze is far from sight, as a Sydney pop-up shop has created limited edition burgers inspired by the popular Bulbasaur, Pikachu and Charmander characters.
Burger Burger, nestled in Ponsonby Central, has fast become one of the most popular burger joints in town. It has lured customers with its tasty but affordable burgers, delicious milkshakes and witty marketing style. It has also recently expanded, opening up a restaurant dubbed Fish Fish. Burger Burger has amassed more than 40,000 followers across Facebook and Instagram, here’s its co-founder and creative director Mimi Gilmour on the business’s digital approach.
With Project16 on the horizon, Jihee Junn talks to former executive director of Lonely Planet to Gus Balbontin on the new media age, how to deal with an ever-changing digital world and why success can lead to vulnerability.
This week, casual Friday is set to be replaced by Game of Thrones and superhero Friday as Meridian Energy and Shine PR step up to the challenge after DDB called on adland and its clients to mark KidsCan National Mufti (or fancy dress) Day.
Heinz Wattie’s has launched a new campaign via The Business featuring all the things we love about the brand’s most-loved canned food, like its unpretentious nature and the fact it allows us to slurp, suck, crunch and add copious amounts of grated cheese.
If you think online ‘clickbait’ will be the death of journalism, take a ticket and stand in line. It has become the new orthodoxy. A cliché decrying listicles and ‘must watches’ and superlatives and cats. And it’s probably not right.
Earlier this year Trade Me released its new logo featuring a made over Kevin the Kiwi and now, it has released a video showing how the new look came to be.
Rebel Sport has launched a new motivational campaign, via Ogilvy, that profiles All Black Malakai Fekitoa whose resilience proved him worth to wear the team jersey. It then hopes to inspire other athletes to do the same, by asking ‘What’s Your Why?’.
Industry happenings at OMD Wellington, MediaWorks, Augusto, APN Outdoor and Robber’s Dog.
TrackSafe New Zealand and KiwiRail have developed a new way to keep pedestrian’s minds alert at rail crossings in a new campaign via Clemenger BBDO.
Poetry is being shared in all corners of the country on this fine day, as today marks the 19th annual National Poetry Day, since known as Phantom Billstickers National Poetry Day after the company penned a sponsorship agreement in March. In commemoration of the day, we share some favourite poems from people in the industry (and our office, because why not).
There’s been lots of balls flying in adland this month as Fish&Clips presented the Flying Paddle table tennis tournament, which saw smashing performances from Ogilvy, Y&R, Colenso, Chemistry, DDB and Fish. However, it was Ogilvy’s night as its representatives were crowned both doubles and singles champions for 2016.
Cape Town drivers got a surprise when filling up their cars at Engen Petrol when the attendants came together in a flash mob.
Our weekly wrap of good things, strange things, funny things, inspiring things and other things from inside the intertubes.
Advertising veteran and co-founder of Idealog David MacGregor has organised an exhibition of work by a collection of what he describes as “New Zealand’s faded advertising stars”. Dubbed Escape Artists, the exhibition will launch at the Depot Artspace in Devonport on 3 September, with a charity auction of works by the featured artists at 2.00pm.
Ubiquity has moved on from blocky robotic typeface to a modern look, more suited to its positioning as a leader in marketing automation.
This morning, at The Vitrine in Grey Lynn, Bauer unveiled a new lifestyle magazine brand fronted by celebrity chef Nadia Lim. Dubbed Nadia, the bi-monthly publication will debut to the public on 17 October, as Bauer distributes a hefty run of 60,000 copies to supermarkets and bookstores throughout the nation.
An ethical fashion rating app was launched yesterday, dubbed Good On You, which is free for Kiwis to download and provides a way for consumers to see how fashion brands in New Zealand stack up in regard to ethical practices.
TVNZ has announced the appointment of Paul Maher to the executive role of commercial director.
Starship has launched a new fundraiser campaign, and this time around it wants to remind its national donor base that Starship isn’t just for Aucklanders.
Tourism New Zealand has put a call out to agencies, looking for interest to give its website a technology upgrade to take it into the future.
Media experts have expressed frustration at the fact that Broadcasting minister Amy Adams will keep restrictions on advertising over Easter Weekend in place under the proposed Digital Convergence Bill.
We thought a fried chicken-flavoured nail polish was bad, but that was only the beginning for KFC. The restaurant chain is now embracing summer with a chicken-scented sunscreen that promises to keep you feeling delicious.
