Campaigns
DDB and Macca’s launch ‘Yum Only Takes a Moment’ campaign
DDB Aotearoa and Macca’s New Zealand have launched their real-time out of home campaign: ‘Yum Only Takes a Moment’.
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Awards
Finalists announced for the YouTube NZ Marketing Awards 2025
This year’s record number of entrants can now find out if they’ll progress to the next stage of judging in the prestigious Awards programme.
News
NZME’s Imprint competition returns to celebrate innovation in print advertising
NZME’s Imprint competition is returning for its third year, celebrating the strength and effectiveness of print advertising.
News
Iconic win for Motion Sickness with second Cannes Grand Prix
Motion Sickness and production partner FINCH’s herpes campaign have won a second Grand Prix for Good at the 2025 Cannes Lions.
Accounts
Bridgestone appoints Calibrate as new marketing agency
Bridgestone NZ has appointed Calibrate to lead media planning for the Bridgestone brand and the Tony’s Tyre & Auto Care retail network.
News
AA Directions sees big jump in readership
The Nielsen’s survey showed that AA Directions, AA’s lifestyle, travel and motoring magazine, has grown its readership.
News
Stuff sees strong audience growth across online and print brands
Stuff Group has seen significant growth in its digital, print and magazine audiences over the past three months.
News
The New Zealand Podcast Awards return for 2025
The New Zealand Podcast Awards, supported by Acast, are back for 2025, promising greater exposure, prizes and engagement.
News
JCDecaux adds Smartframe site to Christchurch’s Northlands Mall
JCDecaux has expanded its Smartframe digital portrait network with the launch of two new sites at Northlands shopping centre in Christchurch. The additions enable advertisers to…
News
RNZ calls for voluntary redundacies following Budget cuts
Radio New Zealand is asking for voluntary redundacies from its staff, following the funding cuts announced in the 2025 Budget. The annual budget, presented by finance…
News
Commerce Commission gives go ahead for OMG and IPG merger
The Commerce Commission of New Zealand has granted clearance for Omnicom Group to acquire Interpublic Group.
Media
WPP and TikTok launch Symphony AI via WPP Open
WPP is expanding its partnership with TikTok, becoming the first ad and marketing agency to integrate TikTok’s generative AI tools.
Campaigns
Rising star Wai Mānuka set to shine in Matariki media campaign
Premium Māori beverage takes centre stage as first Te Whakatairanga Grant recipient, backed by an oOh!media national media package.
Awards
Subway wins Kantar’s Ad Impact Award for April
Subway has been awarded Kantar’s monthly ad award for its ‘Try the new Signature Menu’ campaign, commended for its bold branding and visuals.
Awards
Motion Sickness’ herpes campaign wins Grand Prix at Cannes 2025
Motion Sickness’ herpes camapign has won he Grand Prix for Good at the Cannes Lions International Festival of Creativity 2025.
News
Where’s My Money returns for Season 4 with new partnership
Where’s My Money is back on rova and all major platforms, partnering with financial advisory brand EnableMe for the new season.
Partner articles
Wingmaven to share expertise at iMedia Future of Marketing Summit
When working in marketing, it’s important to remember that you are not alone, says Jenn ten Seldam, co-founder of Wingmaven.
News
TMC lands in Australia to build industry community across the Tasman
The Marketing Club (TMC) has launched in Australia, expanding its full program into Brisbane, Sydney and Melbourne.
News
Go Media’s new transit format targets commuters on the move
Go Media has introduced TrackSide, a new transit media format with a 5.5 metre ad space on both sides of train carriages.
Awards
One Plus One named best boutique agency in Asia-Pacific
One Plus One Communications was named Boutique Agency of the Year at the 2025 PR Awards Asia-Pacific, hosted by Campaign Asia.
News
Export Ultra leads NZ with the most Cannes nominations
Export Ultra claimed six shortlists at Cannes Lions 2025, marking a major win for the brand and NZ’s creative and media industry.
Movings & Shakings
HMC welcomes Vicki Jones as senior account manager
HMC has appointed Vicki Jones as senior account manager. She brings 30 years of experience in communications and marketing.
Campaigns
One NZ and FCB release second chapter in Finding Jade story
One NZ and FCB Aotearoa have released the second part of the “Finding Jade” story, which began in May last year.
Campaigns
Radio Hauraki’s Day in Loo returns to raise bowel cancer awareness
Radio Hauraki’s Day in Loo event returns for a third year to raise awareness of bowel cancer during Bowel Cancer Awareness Month.
International
Around the World: Mainstream news traffic plummets due to Google AI tools
Media expert Antony Young rounds up media news from beyond Aotearoa. This week, he explores media industry shifts, global ad trends and more.
News
OMD wins three bronze, one silver at global awards
OMD New Zealand has won four awards at Festival of Media Global this week, taking home three bronze and one silver.
News
TBWA\NZ and Eleven PR claim top honours at the PR Awards APAC 2025
TBWA\New Zealand and Eleven PR have won the Grand Prix alongside three Gold, three Silver and one bronze at the 2025 PR Awards Asia-Pacific.
Awards
Eight NZ finalists vie for 2025 APAC Effie honours
Effie APAC has unveiled 123 finalists competing for top honours, with eight New Zealand agencies earning recognition on the global stage.
Opinion
Again, with feeling: The rise of expressive experiences
There is a shift under way in the world of experience design, and it’s not about AI, says Digitas head of content Chris Brunner.
News
TBWA\New Zealand sets up AI arm to help brands bridge the gap
TBWA\New Zealand has launched TBWA\i – a new practice designed to bring the right people, AI product and processes together.