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DDB and Macca’s launch ‘Yum Only Takes a Moment’ campaign
DDB Aotearoa and Macca’s New Zealand have launched their ‘Yum Only Takes a Moment’ out of home campaign.
Working with Google Maps, Macca’s API Drive Thru data and LUMO’s live-updating technology, the travel times on each billboard will update in real time, activating during peak hour traffic to target hungry commuters.
The data will take into account traffic estimates and also include the closest Macca’s Drive Thru wait time.
Macca’s makes it easier
Macca’s head of brand and media Leigh Benvie says: ”The Macca’s brand is strongest when it shows up in super relatable ways.
“Traffic is never fun, but with Macca’s on your mind, it might be slightly more palatable.
“This campaign is the perfect way to brighten our customers commute, while using clever technology to calculate real-time traffic and Drive Thru data, encouraging commuters with rumbling tummies to break the monotony of their daily drive,” Benvie adds.
Rory McKecknie, DDB’s executive creative director, says the team loved being able to use data to highlight their creativity.
“We went in a different direction with this purely out of home campaign, playing with data as opposed to real-life imagery.
“Each billboard aims to encourage the magical feeling you get when you decide to make a Macca’s stop on your way home – making your journey just a little brighter, and a lot more tasty for so little time,” says McKecknie.
The campaign’s different out of home approach also won DDB creative’s team a silver at the 2024 LUMO Pixel Awards.
‘Yum Only Takes a Moment’ launched last week, in the main metros across Auckland, Wellington and Christchurch.
