Campaigns
Resene and Lumo fill(ed) the tin
Lumo Digital and Resene have put together a vibrant ‘home crowd’ activation for the 2026 Super Rugby Pacific grand final.
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Browsing: Lumo
Media
Lumo secures approval for subtle motion on its roadside digital billboards
Digital billboard operator Lumo has received permission from the Auckland City Council to run subtle motion on six of its local sites.
Movings & Shakings
Lumo announces new board members
Lumo Digital Outdoor announces the appointment of Dan Wright from The Loom and Georgia Mahaffie from One New Zealand to its board.
Campaigns
Curative and the Children’s Commissioner launch campaign: Dear Children
Creative agency Curative and the Children’s Commissioner are prioritising children’s safety with a new national campaign: Dear Children.
Events
The Z Manu World Champs return
The event kicks off on November 29 in Dunedin with a line-up of sponsors and partners, including naming rights sponsor Z Energy.
News
Winners of Lumo Pixel Awards announced
Lumo Pixel Awards announced their winners last night, celebrating the best in creativity and innovation across DOOH advertising.
Media
Lumo turns DOOH into emergency communication channel
Lumo’s Jack Plowright says the initiative builds on the belief that digital billboards can serve a public good as well as a commercial one.
Awards
Boring data made interesting: The winning formula behind Lumo’s 2024 Pixel champs
LUMO spoke with 2024 industry winners Joachim Pearson and Oscar Randle to get their take on what makes a winning Pixel Award.
Campaigns
New campaign promotes culinary delights created with The Southerly’s whisky-infused mānuka honey
The Southerly is launching a new dynamic out of home campaign that features creations from the country’s top culinary talent.
Movings & Shakings
LUMO celebrates new hires and an internal promotion
LUMO Digital Outdoor has welcomed three new hires and promoted internally as it continues to further strengthen its team.
Campaigns
DDB and Macca’s launch ‘Yum Only Takes a Moment’ campaign
DDB Aotearoa and Macca’s New Zealand have launched their real-time out of home campaign: ‘Yum Only Takes a Moment’.
News
LUMO and MBM celebrate World OOH award win
LUMO Digital Outdoor and MBM New Zealand have won the Chair of Judges award at the World Out-Of-Home Congress.
News
LUMO expands network, acquires GLOBOX
Kiwi DOOH operator LUMO Digital Outdoor has announced its acquisition of regional digital billboard operator GLOBOX.
News
Wind powers The Southerly’s launch campaign
Wind is powering the digital out-of-home campaign for The Southerly, a luxury whisky-infused honey, using an energy source that truly fits the brand name.
Movings & Shakings
LUMO expands sales team with three new hires
New Zealand DOOH operator LUMO has strengthened its sales team with three new hires as the company continues its momentum in the New Zealand market.
Uncategorized1
Dulux’s new campaign shows NZ’s true colours in real-time
Dulux NZ, MBM and Pitchblack have teamed up with Lumo to launch Dulux Colours of New Zealand Live, a campaign that brings nature’s colours to life in real-time.
News
Lumo billboards remind Kiwis to skip the supermarket chaos for Bargain Box
Fresh off its win at Lumo’s 2024 Pixels Awards, Kiwi meal kit company Bargain Box by My Food Bag has officially launched the ‘Crowdometer’ campaign.
News
Auckland Transport OOH tender abandoned just weeks before contracts due to start
Surprise news as the tender process for Auckland Transport’s outdoor assets is dropped suddenly after months of work by OOH companies.
News
‘Scamathon’ highlights the $3.8m a week given to cyber scammers
Scammers thank us very much for their kind ‘donations’ in a Telethon-like event for the National Cyber Security Centre. Special Wellington, MBM and Honeymoon Films staged the happenings for Cyber Smart Week.
News
Pixel Awards recognise best in DOOH
The winners of the fifth Pixel Awards have been announced, showcasing exceptional creativity and innovation in digital out-of-home.
News
Two new billboards for Lumo on Albany Expressway
Lumo has officially switched on two new digital billboards on Auckland’s Albany Expressway, bringing the number of billboards in its network closer to 70.
News
Lumo launches Lens Live for real-time analysis
Lumo has released Lens Live, a new development from its proprietary digital-out-of-home (DOOH) audience measurement platform.
News
Lumo expands digital network in Wellington
Lumo is announcing the debut of its 11th digital billboard site in the Wellington region: Lumo-Rongotai, at the end of the Wellington Airport runway.
News
Lumo named as OOH partner for Paralympics NZ
As momentum builds for the 2024 Paralympics in Paris, Lumo’s new partnership supports and celebrates Kiwi Paralympians on billboards across the country.
News
Bringing news to the people: Lumo and NZME partner up
A new partnership between Lumo and NZME will see the headlines of the New Zealand Herald’s top stories appear on digital billboards across the country.
News
New strategic identity to take Lumo into the future
Nearly eight years since switching on its network, Kiwi digital out-of-home company Lumo has unveiled a new strategic identity to take it into the future.
News
Macca’s ‘hacks’ its own OOH with LUMO and DDB
The challenge was to create a campaign that gets Kiwis adding more to their meals, in a way that resonated with McDonald’s fans.
News
Lumo and Metservice partnership harnesses the weather
LUMO Digital Outdoor and MetService have partnered up to offer brands weather signals to determine creative and ad-serving decisions for DOOH.
News
OOHMAA welcomes Lumo on board
Shortly after GO Media and HYPER were welcomed, OOHMAA is announcing that LUMO is also joining the ever-expanding group.
News
Finalists announced for 2022 IAB NZ Digital Advertising Awards
The finalists for the 2022 IAB New Zealand Digital Advertising Awards have been announced following a record number of entries.