
Holden New Zealand has released a new TVC for its Colorado, via Special Group and Fish, featuring a hero who uses his vehicle to do a good deed.
Holden New Zealand has released a new TVC for its Colorado, via Special Group and Fish, featuring a hero who uses his vehicle to do a good deed.
Fly Buys has made a few innovations to its service lately, having recently published a new and improved flyer-turned-magazine with Tangible Media and now it’s launched a new email approach developed with 1-1 and JustOne.
New Zealand makes an appearance in a Fedex campaign released earlier this month—and the result isn’t all that pretty.
The electricity market is highly competitive, with deals around price often being the only differentiator between brands. So Mercury Energy decided to try something different. And it paid off.
FCB has launched its first campaign for Massey University in a bid to attract students for first semester next year and it’s incorporated bold imagery and inspirational words to get its message across.
Bcg2 has been appointed as the main creative agency for New Zealand Opera, with digital, radio and print creative for the September 2016 season of Sweeney Todd—The Demon Barber of Fleet Street currently in the market. PLUS: find out who previously had the account, and a look at some of the award-winning work NZ Opera has produced in the past.
We Uber, we Facebook, we Google, we Airbnb. So, TRA’s Colleen Ryan looks at whether the real test for branding success lies in a business becoming a verb.
Cosmopolitan UK has taken its connection with its readers to the next level, by creating them a car.
Adidas is celebrating the overcoming of odds in an Indian campaign, which promotes the sale of odd shoes.
Our weekly wrap of good things, strange things, funny things, inspiring things and other things from inside the intertubes.
The 2016 NZ Effie Award finalists have been announced by CAANZ after a panel of 150 industry judges selected 102 finalists from 17 categories.
TVNZ has dubbed Duke its ‘innovation station’ – a place where it can experiment with unconventional programming and scheduling decisions in a bid to attract a younger audience. We chat to channel’s programmer Ed Kindred about what this means and what he’s doing differently. PLUS: a look at how many Kiwis tuned into the the Paralympics this year.
Jessica-Venning Bryan thinks launching a brand is a lot like starting a romantic relationship, and she offers some advice on how to make that love blossom.
Grand Designs has launched a new campaign ahead of its premiere of season two this Sunday on TV3, and this time it’s taken inspiration from New Zealand’s great outdoors.
The Dentsu Aegis Network recently acquired a creative agency, moved into new digs and announced some big plans for the future. Damien Venuto chats to chief executive Rob Harvey about where he’s headed and why he’s moving at such speed.
Child poverty and obesity are major issues facing New Zealand, and for Eat My Lunch founder Lisa King, the solution was simple. By creating a social enterprise with doing good at its heart, not only has she fed thousands of hungry school kids, she’s taking on fast food.
You know it’s mayoral election time when your street, mailbox and favourite cafes become flooded with images of smiling candidates. It’s usually not long until someone puts spray paint to billboard, which often solidifies the images even more in one’s memory. But, having your face plastered over different types of media isn’t cheap and this is a luxury Auckland mayoral candidate Chloe Swarbrick, who has next-to-no funding, doesn’t have. We chat to Swarbrick about what it’s like running a campaign with little money and if this would have been possible at all ten years ago.
Firefly actor Alan Tudyk has lent his awkward brand of humour to Loot Crate, an organisation selling quirky items related to a variety of shows, video games and comic books. As it turns out, Tudyk is slightly better at playing a space cowboy on Firefly than at promoting products, making a range of hilarious mistakes as he attempts to explain Loot Crate to potential customers.
Apple has shown off the capabilities of its iPhone 7’s camera in low light in a new beautifully lit spot titled ‘Midnight’.
We want you to participate in a short survey that will capture your opinions about several out-of-home media companies. This survey will take about 15 minutes to complete. And by completing it before 3 October, you will be entered into the draw to win one of five vouchers worth $200.
A slight international flavour to this week’s edition as we applaud HSBC, Skoda and Stoptober.
The latest issue of Mindfood Style hit the shelves this week, featuring 240 glossy pages of luxury fashion themed editorial and advertorial. We speak to editor in chief Michael McHugh about the market for international luxury brands in New Zealand and why magazine ads still work.
Convincing someone to stop smoking can rarely be done by appealing only to the rational part of the mind. Those who smoke are often completely aware of how bad the habit is for them, but they do it regardless of what the research or pictures of blackened lungs might suggest. Given this context, Young & Shand and Inspiring Ltd decided not to take the obvious route of chastising smokers for their bad decision making with this year’s edition of Stoptober.
McDonald’s faced a dilemma: people’s food tastes were changing, but the brand was perceived to be staying the same. It needed a big shake-up in its offering, and in the way it promoted itself.
As we near the first anniversary of the passing of advertising legend Dave Walden, Hunch founder Michael Goldthorpe looks at the importance of mentors.
While Christmas decorations are already being put up in retail stores, AdRoll’s Cat Prestipino warns that Kiwi marketers might be overlooking the importance of planning their digital activities in advance.
CAANZ has elected a new president in PHD chief executive Louise Bond, following Simon Lendrum’s decision to step down after his two-and-a-half-year tenure.
Every day we are faced with a scary amount of decisions, from ones as mundane as what clothes to put on in the morning, to bigger, more life-changing decisions. TRA marketing coordinator Claire Tutill looks at the paradox of choice and whether giving consumers less options could make life a bit easier for them.
The Spinoff has had a lot to celebrate lately, having just blown out two candles, and now it’s hired its first general manager in Kerryanne Nelson. We chat to editor Duncan Greive about the hire and what this means for the team.
An new ‘Free The Bid’ initiative is sweeping adland aimed at encouraging agencies to include female directors at the bidding stage for commercials.