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Bcg2 nabs the New Zealand Opera account
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Bcg2 has been appointed as the main creative agency for New Zealand Opera, with digital, radio and print creative for the September 2016 season of Sweeney Todd—The Demon Barber of Fleet Street currently in the market. PLUS: find out who previously had the account, and a look at some of the award-winning work NZ Opera has produced in the past.

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Inside Dentsu Aegis
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The Dentsu Aegis Network recently acquired a creative agency, moved into new digs and announced some big plans for the future. Damien Venuto chats to chief executive Rob Harvey about where he’s headed and why he’s moving at such speed.

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No billboard, no budget, no backers: how Chloe Swarbrick is spreading her message
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You know it’s mayoral election time when your street, mailbox and favourite cafes become flooded with images of smiling candidates. It’s usually not long until someone puts spray paint to billboard, which often solidifies the images even more in one’s memory. But, having your face plastered over different types of media isn’t cheap and this is a luxury Auckland mayoral candidate Chloe Swarbrick, who has next-to-no funding, doesn’t have. We chat to Swarbrick about what it’s like running a campaign with little money and if this would have been possible at all ten years ago.

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Good at sci-fi, bad at promos
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Firefly actor Alan Tudyk has lent his awkward brand of humour to Loot Crate, an organisation selling quirky items related to a variety of shows, video games and comic books. As it turns out, Tudyk is slightly better at playing a space cowboy on Firefly than at promoting products, making a range of hilarious mistakes as he attempts to explain Loot Crate to potential customers.

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Stoptober 2016: Young & Shand and Inspiring Ltd focus on teamwork to help Kiwis kick the butt
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Convincing someone to stop smoking can rarely be done by appealing only to the rational part of the mind. Those who smoke are often completely aware of how bad the habit is for them, but they do it regardless of what the research or pictures of blackened lungs might suggest. Given this context, Young & Shand and Inspiring Ltd decided not to take the obvious route of chastising smokers for their bad decision making with this year’s edition of Stoptober.

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