Interactive advertising has continued its growth, generating a record spend in the third quarter according to the latest IAB/PwC Online Advertising Report, setting it up to generate $900 million over the full year.
Our weekly wrap of good things, strange things, funny things, inspiring things and other things from inside the intertubes.
After 25 successful years in the industry, Simon Teagle is hanging up his FCB head of client service hat to relax and mull over his next move. He reflects on his time in the industry, the changes he’s seen and FCB.
Despite all the hype surrounding targeted advertising, programmatic networks still serve inaccurate ads, based broadly on demographics rather than actual insights about consumers. Real, actionable and useful data remains something of a holy grail in the industry, and there’s no shortage of players looking to get there. Among these data explorers is JustOne managing director Ben Goodale, who recently announced a new offering, called OneView, that aims to give clients access to the most useful data available to them.
Hypothosense? Considurchase? Punctualitard? What does this all even mean?
Phantom, a digital creative agency in London, has announced it’s choosing Auckland as its first port of overseas expansion.
Burger King and KFC are getting lit this Christmas, following the launch of a flame-grilled holiday jumper and an 11 herbs and spices scented candle.
DB Breweries has announced the appointment of Saatchi & Saatchi as the lead creative agency on cider brand Orchard Thieves.
With a life expectancy longer than ever, the over 50 age group is more active, working longer and spending more. They also have aspirations to see the world, which Globus is fulfilling by reaching out to them through GrownUps with ads and unique travel packages.
Awash with paintings, poems, prose and quotes, FCB’s senior designer Nick McFarlane follows up from his 2013 book about propaganda with ‘Hunting the Killer Idea’, a book on discovering the creative process.
MediaWorks’ radio brands will join forces next year, following the announcement of a new digital audio streaming platform, Rova, that’s set to go live in January.
StopPress understands BNZ has ended its retainer agreement with Colenso BBDO. This does not impact the agency’s standing as the lead creative agency on the account, but other circling agencies are hoping it will eventually. PLUS: BNZ still on a hunt for a replacement for Craig Herbison.
The promises of targeted digital marketing were big and bold, and marketers and agencies heeded the call. But FCB head of strategy David Thomason argues that we’ve perhaps moved too far and too fast, jettisoning some of the core long-term thinking that has always typified effective marketing.
In the wake of Prime Minister John Key’s resignation, Barnes, Catmur & Friends Dentsu managing partner and executive creative director Paul Catmur has a confession to make.
Data company SSI (Survey Sampling International) has been around for quite some time, but the organisation is now looking to increase its prominence in New Zealand by putting boots on the ground in the local market. We chat to global chief executive Chris Fanning about the rationale behind this shift in local strategy.
Unicef has called on its goodwill ambassador David Beckham and his body to share a haunting message about violence towards children.
While many brands are using the end of the year to spread some cheer in ads, one is using the time to raise attention to a not so cheerful subject.
Sailthru iOS app developer Sam Jarman says the only businesses that should be making apps are those that can offer utility to users.
Following the devastating Kaikoura earthquakes, Christchurch design studio McCarthy is hoping to raise some money for the community with its project Cards for Kaikoura, which launches on Wednesday.
‘Tis the season for office Christmas parties, and at Y&R, they’re combining the year’s jolliest holiday with the departure of managing director Steve Kane.
The news this week of veteran news heads Mark Jennings and Tim Murphy launching a news service was widely celebrated across journalism circles, with many applauding the arrival of a publication dedicated to, as Murphy said, focusing on quality and “doing the news”. But was that excitement a bit pre-emptive? And – the question of the ages – how is it going to pay for it all?
After a series of departures of on-screen personalities last month, the MediaWorks backroom is getting a shake up with group head of revenue Paul Hancox announcing his departure.
NZ Story has announced the first eight production companies selected for the ‘Creative Collective’, a pre-qualified supplier list for local businesses looking to share their message globally. We talk to director Rebecca Smith about the selection process and what it means for the production companies involved.
Our weekly wrap of good things, strange things, funny things, inspiring things and other things from inside the intertubes.
Following on from its expansion into the broadband market, Fairfax is now taking a punt at online retail via a new website called Indexed.
My Food Bag’s ‘Delivering bags of goodness’ campaign came out on top in the latest round of Colmar Brunton’s Ad Impact Award, followed not far behind by Countdown’s ‘How good do savings feel?’ spot by Ogilvy.
In the war for consumers in on-demand streaming, Quickflix is changing tack from a subscription-based model to one based on pay-as-you-go. But the question remains, will it work?
New Zealand ad-tech company ikemu has secured an international deal with one of Japan’s largest crowdsourcing platforms, Lancers Inc.
Viceland is set to launch as a 24-hour television channel on Sky on 1 December this year. But is it going to attract the young audience Sky hopes it will. And, if it doesn’t, does that really matter?
