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Auckland Transport unravels the mystery behind unexplained traffic back-ups
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Anyone who has crawled along one of Auckland’s motorways in bumper-to-bumper traffic will know the confused—albeit elated—feeling that comes when the traffic just starts moving again. As you accelerate out of the jam, a few questions are invariably left unanswered: What was the hold-up? Where was the accident? And why did the traffic just start moving again? Well, Work Communications creative Marco Ermerins took it upon himself to find a few answers to these pressing questions.

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From TVC to TV series: Kiwibank, TVNZ and Nigel Latta join forces to bring financial advice to primetime
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Our relationship with money is typically something of an afterthought, generally restricted to advice columns and finance pages. However, Kiwibank is taking it mainstream in a new series called Mind Over Money with Nigel Latta, a fully funded series centred on the psychology of money. We talk to general manager of marketing Regan Savage and TVNZ general manager of content solutions Lyndsey Francis about the series and Kiwibank’s decision to take a leap.

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Horse’s Mouth: Doug Hastie, Chanui
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Breaking into a well-established market is no easy task. But by coupling a strong product with the some-might-say mad decision to front his own advertising, Doug Hastie has made Chanui one of the more recognisable brands on the supermarket shelves. And for him, this is only the start of much bigger things.

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Not quite Kiwi, but still Kiwi as: Subaru trumpets its connection to New Zealand
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Subaru might hail from Japan, but the car brand has done a pretty solid job of integrating itself into the local landscape over the last few decades. Whether it’s on the rally track, in suburban Auckland or on some desolate beach up north, you don’t need to look far to see the blue and silver insignia pasted onto a vehicle. It’s this connection to the local market that Barnes, Catmur & Friends was looking to tap into in a new 60-second spot for the brand.

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In-house, in control: why Xero does its own creative
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Xero’s global director of media Patrick MacFie doesn’t hide under a PR blanket, openly admitting that Xero has made some content screw-ups along the way. But none of these have yet dissuaded the company from taking the DIY approach to producing its creative campaign. So what makes this added—some might say unnecessary—risk worth it?

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StopPress readers’ picks of 2016: the mannequin challenge, Tokyo Dry, Kevin Roberts and My Food Bag in the mix
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Last year, StopPress collated some of the standout moments of 2016 in the annual ‘Year in the Rear’. Voting kicked off with our final newsletter and you went hard to make sure your opinions were heard. We returned from sun-soaking and surfing to find over 2,500 completed surveys, which were then meticulously analysed by our team of voter fraud analysts to ensure there was no rigging. While some categories saw a standout winner others were tight, and with that, Spark deserves a special shout-out for being pipped at the post in all three of its nominated categories.

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Up in smoke
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Brand Spanking found itself facing questions from the Otago Daily Times, after it launched a search for staff to promote a mysterious tobacco product.

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Retailers chase the ‘back to school’ dollars
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No doubt to the joy and relief of some parents, the start of the new school year is just on the horizon. So as kids and students start compiling their ‘back to school kits’, some brands are making the most of the country’s stationery and lunchbox fervour.

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