After choosing not to release advertising revenue figures last year, the Advertising Standards Authority has changed its methodology and released reports for 2015 and 2016 to show digital, in all forms, is where the growth is.
Val Morgan Outdoor has launched its programmatic offering in New Zealand, with Subway serving as the guinea pig. We ask programmatic experts Richard Thompson and Zane Furtado what they think about the move.
For most of us city dwelling folk, Phantom Billstickers’ much-lauded Poetry Project—the poster company’s ongoing mission to have verbal inspiration dotted around unassuming urban settings—has become a familiar and welcome sight. Now, with the Phantom Art Project, the company’s looking to extend the initiative’s ethos to showcase the best of local visual talent.
The Green Party, Electrolux, Survivor New Zealand and Spark Lab show us how it’s done.
Two teams of young local creatives will be jetting off to Cannes Lions Festival of Creativity to represent New Zealand in the next round of the Young Lions competition after Val Morgan New Zealand announced the winners of its National Young Lions competition at an awards show last week.
Damon Stapleton argues that you never go to D&AD expecting to win a pencil. And that’s exactly what makes the show special.
Electrolux Vacuums NZ has returned to local TV for the first time in six years with a local campaign pulled together by project strategist Daniel Piper with creative directors Guy Johnson and Phil Parsonage.
The TVNZ-NZ Marketing Awards were held on Thursday 1 September 2016 at The Langham, Auckland. See all the 2016 winners here.
As part of its Design Month, Idealog picked the brains of some of the most interesting individuals in the industry to find out their favourite design-related things, their not-so-secretive side hustles and what inspires them creatively. Here’s Insight Creative’s David Storey.
With US gun laws not strong enough to protect the country’s citizens from gun violence, Ogilvy & Mather Chicago has created a bulletproof poster to do the job.
How hard is it to write a book, exactly? What about one that’s about how to harness your best ideas? FCB Senior designer and author of the book Hunting the Killer Idea Nick McFarlane explains the highs and lows of the creative process of writing a book about creativity (creativity-ception). Plus: Win one of three copies of his book up for grabs – see below for how to enter.
Burger King Israel is getting into the spirit of Israeli Independence Day by giving its fans some barbeque practice via their phones.
Virtual reality technology has recently emerged as the shiny new tool for marketers and Land Rover has jumped on the trend to sell its SUVs before they’ve even arrived in the country.
Rolling waves rather than a sea of traffic have proven an inspiring backdrop to the changing tides of the design industry for Bay of Plenty agency, Woods.
With Survivor New Zealand set to hit screens on 7 May, TVNZ has released another round of its campaign with a colourful, energetic video via TVNZ Blacksand, as well as unveiling the contestants. We chat to executive creative director Jens Hertzum about giving the local format a contemporary and fun feel.
Product and company rebrands are an almost-daily occurrence across the industry, but redesigning a political party is a rarer task, usually restricted to an election year. And as Double Denim and designer Jarred Bishop recently learnt, tinkering with a political brand carries great weight.
As Quantcast opens an office in Auckland, the company’s founder Konrad Feldman talks to us about why machines rather than humans will determine where ads are placed in the future.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Darryl McClay, longtime CEO of shopper marketing agency Raydar, will be leaving the agency at the end of June. Managing director Troy Fuller has been announced as his replacement.
Been on Tinder lately and come across a white rhino? Don’t be fooled, that’s not what New Zealand blokes look like. The profile is a campaign to save Sudan, the world’s last male white rhino.
Last night in London, local agencies showed off their talent at the D&AD Awards to win 12 pencils, including five Graphite Pencils and seven Wood.
Demographics are dead. Or, at the very least, they’re no longer accurate. And the reason for that, writes Ben Reid, creative director at design agency Milk, is because consumers are no longer willing, or even able to be boxed into predictable generational sets of traits.
Spark Lab is on a mission to show that it offers more than just events, so it’s pulled in Sir Ray Avery, Dame Rosanne Meo, Dr Michelle Dickinson (aka Nano Girl) and Eat my Lunch co-founder Lisa King for a new campaign to demonstrate the leadership and mentoring that’s on offer to businesses that get involved.
TRA consultant Vanisha Narsey shares her experiences of Auckland’s nightlife to examine how we meet people, react to storytelling and why customer experiences matter.
Spark’s data analytics subsidiary Qrious has launched a new survey aimed at looking at the issues marketers are most concerned about.
The Commission for Financial Capability is taking on loan sharks with the help of Saatchi & Saatchi and Rush Digital, which have developed an app that puts players in the shoes of finance lenders in an effort to raise awareness of how to avoid a potentially life-long trap.
Whittaker’s is no stranger to looking to its past. This time, it’s taken inspiration from a 1930s classic to launch its latest Toffee Milk range, but not without a bit of help from a horse and cart.
Kudos to Boundary Road Brewery, Merdian Energy and Whittaker’s Chocolate.
We’ve all seen those glitzy Forbes rich lists teeming with the world’s millionaires and billionaires, but what about when it comes to regular people? How does your income stack up against the rest of the world? Global Rich List puts things in a bit of humbling perspective.
Val Morgan Outdoor (VMO) is now capturing the eyes of Wellington office workers, with the expansion of its VMO Work network into the capital’s CBD, bringing the number of digital office tower screens to 80 across 50 buildings.