With poverty a growing problem in Finland, the Salvation Army is encouraging the fortunate to help the misfortunate in a powerful campaign about how life can change in the blink of an eye.

When confirming news that ASB was parting ways with Saatchi & Saatchi after five years, the bank’s general manager of marketing and communications Roger Beaumont said his team was finalising details with an agency to take over digital, direct and data-based responsibilities for the business. This agency has now been revealed to be Aussie shop With Collective, which will be expanding into New Zealand as a new arm of the Dentsu Aegis Network.

June is set to be a big month for New Zealand sports stars and fans with the Americas Cup and the Lions Tour, and joining in the festivities with a song is Moa Brewing Co, which has launched an epic campaign that shows its support and encourages others to do the same.

To promote its annual Shark Week, Discovery has given a shark’s typical seal diet a musical flavour.

GroupM chief executive Mark Lollback has confirmed the disestablishment of the joint managing director roles, currently occupied by Emma Bolser and Linus Hjoberg, at Ikon.

With many Brazilian adults yet to leave the nest, real estate portal Zap turned to FCB Brazil to help parents give their adult children a hint.

The wrangle of the P’s has now reached legal heights as Paypal announces its suing Pandora.

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

Having made a name for itself with its in-your-face adverts, Big Save Furniture has decided to shift gears as it shows off a gentler side in its latest campaign.

Jeep put its adventure loving fans to the test with some outdoor inspired snacks.

Globelet’s mission from five years ago remains unchanged: To rid the world of disposable cups and drink bottles. But the ambitions of founder, Ryan Everton, span beyond being just that ‘cup company’ that supplies festivals with reusables: he wants to create a system in New Zealand cities that will change the way consumers consume; a revolution of sorts.

Whittaker’s is getting in on the Lions Tour action by releasing ‘The Full Eighty’—a new chocolate flavour that pays tribute to the staying-power of the All Blacks.

Think Kiwis and Australians are the same? Think again, according to new research by Kantar TNS, which identifies the differences marketers should be aware of when running trans-Tasman campaigns.

For our next issue of NZ Marketing magazine (on sale in June), we’re getting in on the listicle action by selecting the best of the bunch in the media business. While the editorial team puts their heads together to figure out who and what comes out on top, we need avid readers with their fingers on the pulse to vote for their favourite magazines, TV shows, radio brands and more. Voting closes 31 May.

Ecostore has branched out of cleaning and personal care products to launch its new skincare range with the help of Special Group.